E-Business
Konga Hits 1440% YoY, 500% Increase in Online Revenue
![Sim Shagaya, founder of a leading online retail chain in Nigeria- Konga](https://www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2014/12/Sim shagaya_5.jpg)
Konga.com further cemented its position as Nigeria’s largest online mall as it successfully delivered Nigeria’s biggest online shopping day with its version of the Global Black Friday sales tagged ‘Yakata’, 1440% increase in revenue.
Yakata, a Nigerian colloquial term meaning “final” or “completely.” Konga’s Yakata sales started on Thursday and ended by midnight on Black Friday giving shoppers more time to shop.
Konga’s Yakata sales pioneered and localized the concept of Black Friday in the Nigerian ecommerce industry.
The first edition held in 2013 and was a big success. However, the 2014 sales delivered even more outstanding results.
On Friday, Konga said it saw a record breaking 1440% year on year increase in online revenue.
Mr. Sim Shgaya, CEO and founder of Konga.com, disclosed that at its peak, Konga was processing N50 million worth of orders every hour and that Konga sold 500% more items in the two days of Yakata than it did in all of 2012.
The successes for Yakata came behind a lot of hard work on the part of Konga.com.
Over the last 1 year, the company made the strategic decision to invest heavily in technology and other operational infrastructure.
A very different strategy from that of other Nigerian ecommerce companies who have focused more on advertising.
The company focused on enhancing its website and other operating systems.
Another key move by the company was the creation of its own logistics and delivery arm called KExpress which now ensures that the company can continue to efficiently deliver the growing number of orders it receives every day.
Konga.com also opened up its marketplace to small and medium business owners in the course of the year.
Today, Konga’s marketplace platform boasts of thousands of SME owners who have stores and are actively trading on the site.
Konga’s Seller HQ currently has more than double the number of products available on the site of its closest competitor, a statement from the Online Retailer read.
The choices Konga.com has made in the past one year have clearly been the right ones.
Unlike its closest online retailer competitor, the Konga.com website experienced no down-time during the Yakata sales, despite the incredible number of concurrent visits to the site during that period.
The 2014 sales was record breaking for Konga across different metrics.
According to Shagaya, “We received thousands of orders within the first few hours of launching Yakata. The orders poured in from virtually every state in Nigeria and interestingly from several other countries as well”.
Following the Yakata sale, almost 100,000 items are now being shipped all over Nigeria.
Further remarking on the growth of Ecommerce in Nigeria, Shagaya said, “Over 40% of the people who shopped had never bought online before. With a significant part of Konga’s orders generated from mobile devices it shows that Ecommerce is really growing fast in Nigeria and it is a clear pointer that mobile is the way Nigerians will shop online in the future.
Shagaya expressed deep gratitude to all customers that took part in the Yakata Sales saying, “Because of our customers, Konga and many small and medium size retailers that sell on our platform witnessed sales volumes that were simply staggering. We, as a people, have made a great leap forward towards the development of e-commerce in Nigeria and larger Africa”.
Some of the hottest deals recorded during the period were Haier Thermocool 3KVA remote control generator which sold at a remarkable N53, 750 at a discount of almost 60 percent; and the Lenovo A3300 Tablet which sold at N18, 000 instead of N30, 000.
E-Business
South Korea Joins List of Countries Banning DeepSeek over Security Concerns
![](https://www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2025/02/dedepseek-ban.jpg)
South Korean authorities have temporarily blocked new downloads of the DeepSeek artificial intelligence (AI) app, citing concerns over the company’s handling of user data.
The country’s Personal Information Protection Commission (PIPC) announced the decision on Monday, saying that the Chinese AI startup had failed to fully comply with South Korea’s data protection laws.
According to PIPC, DeepSeek recently appointed legal representatives in South Korea and admitted to partially neglecting regulatory considerations regarding user privacy.
“The Chinese startup appointed legal representatives last week in South Korea and had acknowledged partially neglecting considerations of the country’s data protection law,” the PIPC said.
The commission added that the app’s service would resume once the company implements improvements in accordance with national privacy laws.
According to Reuters, when asked about South Korea’s move, a spokesperson for China’s foreign ministry said the Chinese government prioritises data privacy and security, ensuring compliance with legal standards.
The spokesperson also said China does not require companies or individuals to collect or store data in violation of laws.
The ban follows similar actions by other governments.
On February 4, Australia prohibited the use of DeepSeek on government devices due to security concerns.
Italy’s privacy regulator recently blocked the AI service, citing the company’s failure to address data policy issues.
Taiwan has also warned about potential risks related to cross-border data transmission and information leaks.
Also, regulators in Ireland and France have launched investigations into DeepSeek’s data-handling practices.
DeepSeek gained global adoption for its advanced human-like reasoning capabilities and open-source model.
In January, it surpassed OpenAI’s Chatgpt as the most downloaded free app on the Apple store.
E-Business
AU Endorses Nigeria as AfCFTA Digital Trade Champion
![](https://www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2025/02/AfCFTA-logo.jpg)
The African Union (AU) has officially designated Nigeria as the Digital Trade Champion under the African Continental Free Trade Area (AfCFTA) Digital Trade Protocol, citing the country’s leadership in digital enterprise and innovation.
The endorsement came at the 38th Ordinary Session of the Assembly of Heads of State and Government, which concluded on Sunday in Addis Ababa.
Nigeria’s proactive role in advancing the digital trade protocol, adopted in February 2024, was a key factor in the decision.
The AfCFTA Digital Trade Protocol encompasses eight annexes covering crucial areas such as rules of origin, digital identities, cross-border data transfers, online safety, and financial technology. The protocol is expected to provide a robust framework for Africa’s digital economy.
According to a statement issued on Monday by Special Adviser to the President on Information and Strategy, Bayo Onanuga, former President of Niger Republic and AU AfCFTA Champion, Mahamadou Issoufou, praised Nigeria’s leadership, particularly for convening the Digital Economy Roundtable in January.
“No organization, region, or continent has negotiated or adopted such a comprehensive legal instrument on digital trade, positioning the African continent to benefit from the digital economy for innovation and job creation,” Issoufou said in his progress report to the AU Assembly.
He also highlighted Africa’s growing influence in digital innovation, particularly in mobile banking and financial technology, and noted that the protocol would create an enabling environment for young African entrepreneurs.
“The AfCFTA Protocol on Digital Trade will establish a conducive environment for these young people to fully participate in Africa’s digital economy,” Issoufou added.
Reflecting on the roundtable in Abuja, he commended President Bola Tinubu and his administration for facilitating discussions with key stakeholders.
“The Roundtable was attended by young pioneers in Fintech, mobile banking and other areas of the digital economy. It was evident from the discussions that young people are eager to take advantage of Africa’s digital economy through the AfCFTA Protocol on Digital Trade”, he said.
Speaking at the AU summit, Nigeria’s Minister of Industry, Trade and Investment, Dr. Jumoke Oduwole, described the AU’s endorsement as a milestone in Africa’s economic development.
“Africa has demonstrated global leadership by pioneering the first-of-its-kind AfCFTA Protocol on Digital Trade—establishing a comprehensive regulatory framework,” Dr. Oduwole stated.
She emphasized that the protocol is a “game changer” for the continent, predicting that it would generate millions of jobs, contribute billions to Africa’s GDP, and attract significant investments in digital infrastructure.
E-Business
Schmidt, Ex Google Chief Says AI Risky in Terrorist Hands
![](https://www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2025/02/Eric-Schmidt.jpg)
Eric Schmidt, former Google CEO has expressed concerns about the extreme risks posed by artificial intelligence (AI) falling into the hands of terrorists or rogue states.
![Schmidt, Ex Google Chief Says AI Risky in Terrorist Hands](https://i0.wp.com/www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2025/02/Eric-Schmidt.jpg?resize=573%2C254&ssl=1)
Eric Schmidt, former Google CEO
He warned that nations such as North Korea, Iran, and Russia could adopt AI technologies to develop weapons capable of causing significant harm, including biological weapons.
Schmidt urged governments to oversee private tech companies, emphasising, “The real fears I have are not the ones most people discuss about AI, I talk about extreme risk.”
“I’m always worried about an ‘Osama Bin Laden’ scenario, where truly evil individuals take control of some aspect of modern life to harm innocent people,” he added.
With private companies driving AI advancements, he stressed the need for careful government monitoring and regulation. “It’s really important that governments understand what we’re doing and keep their eye on us,” he said.
His remarks followed a two-day AI summit in Paris, where the UK and the U.S. declined to sign a communiqué outlining the future direction of AI. The declaration on “inclusive and sustainable artificial intelligence for people and the planet” was endorsed by 57 countries, including India, China, the Vatican, the EU, and the African Union Commission.
The UK justified its decision, stating that the agreement lacked “practical clarity” on global AI governance and national security concerns.
Schmidt supports U.S. export controls restricting the sale of advanced AI microchips to certain countries, aiming to slow adversaries’ progress in AI research.
He also highlights the importance of international collaboration on AI safety, suggesting that cooperation with nations like China is essential to addressing global AI challenges.
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