Konga Relaunches Groceries Sells, Delivery with KongaDaily

Having perfected its technological, logistics and human resources requirements, Konga.com has made a return to its root which is ‘Konga Groceries’ through a dedicated platform KongaDaily.

Launched in 2012, Konga first started groceries sells and delivery, but due to warehouse management and logistics challenges, the platform withdrew the services, focusing on electronic commerce.

Speaking at the KongaDaily launch for nationwide groceries delivery, Sim Shagaya, chairman of Konga.com said the e-commerce company is turning its attention to groceries again, learning from its experiences from failed attempt five years ago.

Shagaya said that Konga tried the groceries segment when it first launched in 2012, but pulling off the logistics was just too tough to crack, however, the company has found a way to make it happen even on nationwide scale.

He said, “We are happy that KongaDaily has become a reality. When we first started, we withdrew the services due to some issues. Honestly, groceries segment is a tricky one, because people would demand them on the go. So, it requires a lot of technologies”.

He said that with a team of ‘most dynamic people’ in the country, they felt to add value to the lives of Nigerians by meeting the daily groceries needs.

“Yes, people buy flat screen televisions, smartphones, and other electronics, but groceries require special attention and on daily basis people would have need to buy things like Garri, tomatoes, carrot, pepper. Yes, groceries are difficult to handle because of several reasons: Nigerians need to understand. Aside the immediacy, the temperature aspect is very delicate. For instance, a customer might place an order containing stockfish, frozen chicken, cold fish tomatoes. It is incredibly difficult to deliver such order, because they are of different temperatures. However, we have conquered, because we have the facilities to make this happen and a robust logistics network to deliver anywhere in the country, whether in Borno State or Bonny in Rivers State. It took a lot of bravery to arrive at this point. We started with grocery; having gone the whole circle, we are relaunching the service through www.Konga.com/daily”, he said.

Shola Adekoya, CEO of Konga.com, while speaking on the platform- KongaDaily, said that they are determined to be ‘married’ households in Nigeria, offering them ‘free-hand’ to market.

According to Adekoya, Nigerians spend about 34% of their income (based on NBS statistics) on food, hence Konga has seen the opportunity even to create jobs through merchants and other suppliers/partners.

“Every home needs groceries. Whether it’s cupboard food, frozen food, fresh food, drinks and beverages, beauty health and toiletries, you can get all your family groceries on Konga Daily. Shop your groceries from top brands at best prices on Konga daily. On KongaDaily, we are putting our best forward”, he said, “We have a warehouse and orders are picked up within 3-hours, with 100% freight rate. There won’t be excuses on KongaDaily as customers are guaranteed delivery within 24-hours. So, you can never experience ‘out of stock’.

On plans for payment, he said that although most people still prefer cash payment, but with KongaPay and other Point of Sales (PoS) terminals, they are ready to drive cashless payment system via KongaDaily, while leveraging merchants and partners experience.

With over $100 million raised since its inception in 2012, Konga would be looking to challenge the likes of Gloo.ng and Supermart.ng to take over the potentially huge groceries market, especially as Konga has figured out its logistics (delivery, POD etc).