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Konga Yakata 2021 Records over 180% Growth
Konga, Nigeria’s leading e-commerce giant, has drawn the curtains on a hugely successful 2021 edition of its annual Black Friday sale tagged Konga Yakata, with the company witnessing a massive 180% growth in Gross Merchandise Value (GMV).
The record-breaking development comes as the month-long campaign, which commenced on Thursday, November 11 came to an end on Sunday, December 12, 2021.
Feelers indicate that the e-commerce giant broke all its existing sales records during the duration of the wildly popular Konga Yakata, further justifying the significant traffic witnessed on the Konga website as well as the massive footfalls to its chain of retail stores spread across the nooks and crannies of Nigeria throughout the period of the campaign.
A source close to Konga, who pleaded anonymity as the company is yet to officially release figures, disclosed that the company enjoyed a very successful campaign, racking up massive orders and new customers, while also confirming integrity and influence of her digital logistics company known as Kxpress and the impact of various partners who showed extreme commitment.
Specifically, Konga witnessed the most significant traction from its Fast Moving Consumer Goods (FMCG), Computing, Wines/Spirits and beverages categories, all of which recorded more than a combined 120% growth year-on-year from the 2020 edition of Konga Yakata.
Also witnessing tremendous growth were its Home & Kitchen, Phones & Tablets and Electronics categories.
Deliveries were also fast-tracked, with most orders reaching their last mile destinations in record time during Konga Yakata.
In addition, the source attributed the success of Konga Yakata 2021 to the plethora of partnerships at the disposal of the e-commerce giant for the month-long sale fiesta.
Top among these was its rewarding collaboration with leading financial institutions – Access Bank Plc. and Verve Nigeria – both of which partnered with Konga to offer shoppers who make payments with their debit cards an extra 10 per cent discount on all their orders throughout the duration of Konga Yakata.
Access Bank also partnered with Konga to offer shoppers free delivery for the purchase and donation of food items for themselves and for their families, loved ones, the less privileged and communities across Nigeria under the Konga Kares CSR programme.
Other key partnerships which helped deliver an outstanding 2021 edition of Konga Yakata include those signed with brands such as Lenovo, HP, Coca Cola, Intel, Unilever, Zinox, Apple, Samsung, Haier Thermocool, Tecno, Asus, Vivo, iTEC and Infinix, among others.
‘‘Konga Yakata 2021 was a remarkable one for Konga as it went a long way in demonstrating the huge popularity Konga enjoys in the e-commerce space as arguably the most trusted brand.
“Although the management of Konga is yet to release official data, reliable information indicate that it was a record-breaking campaign for the company with over 180% growth,’’ the source revealed.
With Konga Yakata over, attention is now expected to turn to Konga Jara, an annual year-end promotion offering shoppers exceptional deals and huge savings on their yuletide
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NCAA Enforces Penalties on Five Airlines for Passenger Rights Violations
Nigeria Civil Aviation Authority (NCAA) has taken enforcement action against five airlines—two international and three domestic operators—for violations of Part 19 of NCAA Regulations 2023.
These breaches include failing to refund passengers within the stipulated timeframe, disregarding directives from the authority, mishandling luggage, issues with short-landed baggage, and problems related to flight delays and cancellations.
Michael Achimugu, NCAA’s director of public affairs and consumer protection, confirmed the development on Tuesday but declined to disclose the names of the sanctioned airlines.
Achimugu explained that while airlines are not always at fault for flight disruptions, NCAA regulations mandate specific actions they must undertake during such instances. Failure to comply with these directives results in penalties of varying severity.
Achimugu highlighted an uptick in passenger complaints about delays and cancellations, particularly during the festive season, with some disruptions attributed to harmattan-induced poor visibility.
“We all know that this is harmattan season, so there is poor visibility. Flights must get cancelled. This is force majeure, and the airlines do not owe passengers anything in those instances.
“The enforcement we are initiating today is on cases where the airline is deemed to have been at fault. More will come,” he said.
The NCAA plans to summon the chief executive officers (CEOs) of all airlines this week for a meeting to address flight disruptions and regulatory breaches.
Earlier, on December 10, the NCAA announced its intent to sanction airlines for delayed ticket refunds. Under Part 19 of the NCAA Regulations 2023, airlines are required to strictly adhere to refund timelines to protect passenger rights. Refunds for cash purchases must be made immediately and in cash, while electronic payments, including mobile apps and internet banking, must be refunded within 14 days.
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Firm Partners Access Bank to Train Youths in Digital Skills
NerdzFactory Foundation in collaboration with the Access Bank, has trained over 518 youths in digital skills. The two weeks virtual training, Youth Transition Program (YTP) 5.0, was meant to equip the youths for employment and digital skills and prepare them to excel in the competitive job market and unlock new economic opportunities.
Director of NerdzFactory Foundation, Ade Olowojoba, said the significance of the programme reflects the foundation’s mission to empower a new generation of leaders with the skills needed to thrive in an increasingly dynamic and digital global economy.
“Through initiatives like this, we are fostering innovation, resilience, and economic independence among young Nigerians,” he stated.
He disclosed that the programme succeeded in reaching its objectives. According to him, participants reported increased readiness for the workforce, improved digital skills, and enhanced entrepreneurial capabilities, which have positioned them to secure quality employment and launch their ventures. The programme has demonstrated the transformative impact of focused skill-building initiatives.
“NerdzFactory Foundation and Access Bank reaffirm their commitment to expand the reach of the Youth Transition Programme to empower more young Nigerians with the tools they need to achieve lasting success and contribute to Nigeria’s sustainable economic development,” he said.
The director noted that the programme launched in response to Nigeria’s high unemployment rate, delivered comprehensive training to empower participants with practical job search skills, digital marketing expertise, and knowledge of leveraging digital platforms for economic growth.
During the programme, some of the sessions included webinars and a virtual bootcamp designed to help participants develop workplace skills such as CV writing, LinkedIn optimisation, and effective use of digital workspace tools.
“By fostering economic independence and resilience, YTP 5.0 aligns with the United Nations’ Sustainable Development Goals, particularly Goal 4, on quality education and Goal 8, on decent work and economic growth,” he stated.
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Afreximbank and Ecobank Join Forces to Boost Trade and Compliance Across Africa
African Export-Import Bank and Ecobank Group have embarked on a collaboration aimed at simplifying trade and compliance for businesses in Africa by integrating Ecobank’s Single Market Trade Hub and Afreximbank’s MANSA Digital Repository Platform.
With the collaboration, African businesses will benefit from seamless shared services across the two platforms, with users of the Single Market Trade Hub able to easily leverage MANSA’s comprehensive database for efficient know-thy-customer (KYC) and customer due diligence (CDD) checks while MANSA platform users would, in turn, be able to directly connect to the Single Market Trade Hub to explore trade opportunities to expand their businesses across Africa.
The Ecobank Single Market Trade Hub connects registered businesses across Africa on a single platform, helping them benefit from opportunities in the unified market of 1.4 billion people created by the African Continental Free Trade Agreement (AfCFTA).
It serves as a one-stop repository for the AfCFTA by providing small and medium-scale enterprises (SMEs) and corporates with insights about the agreement while its online match-making feature enables importers and exporters to upload their profiles and showcase goods and services they offer, or wish to source, with the aim of finding partners within Africa.
Once a match is found, connections are made via the platform and the transaction can be concluded leveraging on Ecobank’s trade and payment solutions in 35 African markets.
The MANSA Digital Repository Platform, or MANSA, is a one-stop-shop for due diligence matters on all African entities. As a centralised digital repository, MANSA seeks to eliminate information asymmetry and to increase intra-African trade and trade with the rest of the world.
It drives and promotes good governance culture among African SMEs and creates visibility for their businesses while also supporting African entities to expand, diversify and add value to their export products at both the local and international levels. Entities onboarded unto MANSA are allotted an Africa Entity Identifier (AEI) code which enables them to leverage other Afreximbank products and initiatives.
MANSA is also a key digital solution at the Africa Trade Gateway (ATG) marketplace which houses a suite of digital platforms designed as a single window to enable Afreximbank better deliver on its mandate, providing critical services to support and promote intra-African trade and the implementation of the AfCFTA. The platform enables African entities to accelerate their business activities at the ATG marketplace by working with verified information on trusted counterparties.
The new collaboration is, therefore, enabling Ecobank and Afreximbank to provide a central solution to the key challenge of KYC compliance and access to business across 35 countries in Africa. The improved interoperability is expected to further streamline cross-border trade and compliance in Africa, fostering greater financial and economic integration on the continent.
Afreximbank is a pan-African multilateral financial institution established to finance and promote intra- and extra-African trade.
Ecobank Group is a leading private pan-African banking group with unrivalled African expertise.
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