As the curtains falls on the 2019 edition of Konga Yakata – as the Black Friday sales of e-commerce giants, Konga is widely known – the company has revealed that there are no plans to extend the promotion beyond the December 12th closing date earlier communicated.
Widely regarded as the biggest sale of the year, Konga Yakata has unsurprisingly been a major hit this year. Bargain hungry shoppers have continued to throng Konga’s retail stores nationwide as well as the online platform @ www.konga.com since the promotion commenced. Konga Yakata kicked off on Monday November 11, 2019 and will run until Thursday December 12, 2o19.
There has been intense pressure on Konga to extend the month-long promotion. Equally important, the agitations had come mainly from customers, many of whom are yet to conclude their festive season shopping on Konga.
Nevertheless, Konga has instead urged shoppers to capitalize on the few remaining days of the promotion.
‘‘Konga Yakata comes to an end on Thursday, December 12th. Contrary to popular opinion, we will not be extending the deadline for the promotion which has run for one month,’’ disclosed Dave Omoregie, vice president, e-Commerce.
‘‘The decision was taken by Management in order to ensure that our other activities including the festive season-specific campaigns are not impacted. However, we urge our customers to take full advantage of the few remaining days of Konga Yakata to shop our best priced genuine products, all of which are available either online or offline in all Konga retail stores nationwide.
‘‘Till date, we have ensured same day delivery of more than 90 per cent of the items ordered during Konga Yakata. For the remaining three days of the promotion, our customers are bound to enjoy even more exciting incentives. This is our own little way of appreciating their patronage.’’
Further, Omoregie disclosed that the 2019 edition of Konga Yakata has lived up to projections.
‘‘Konga Yakata has lived up to the very ambitious projections we made before its commencement. The campaign has grown astronomically, especially from a numbers perspective. The volume of orders per minute also took a major spike in the course of Konga Yakata. It reached unprecedented heights, quite significantly on the first day of the promotion and also on other special dates during the Konga Yakata period.
‘‘Among our customers, we have also seen an increase in the volume of items shopped per customer. All of these point to the growing importance attached to Konga Yakata,’’ he declared.
