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Konga Yakata: Nigerians Defy Economic Crunch, Target Smarter, Value Deals

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Despite the prevailing global economic downturn and associated difficulties in the local economy, Nigerians have turned to Konga Yakata as a fitting avenue to shop great deals at best prices without burning a hole in their pockets this season.

Konga Yakata, as the Black Friday sale of Nigeria’s leading composite e-commerce giant is known, is widely regarded as the biggest sale of the year in the annual shopping calendar in Nigeria.

The 2022 edition of the month-long shopping fiesta, which kicked off on Friday November 11 and will run through Monday, December 12, 2022, has seen shoppers on Konga buck the trend, especially with analysts and market watchers predicting that more people are expected to drastically cut down on spending due to inflation.

Investigations reveal that rather than shy away from shopping, Nigerians have instead chosen to rely on Konga Yakata to shop smarter by targeting value-adding deals.

The development has resulted in a surprising rise in traffic and shopping sessions on www.konga.com within the first 12 days of the campaign as bargain-hungry Nigerians scramble for special offers and best-priced deals at Konga.

On Konga Food, for instance, shoppers are enjoying a 50% discount on meals as well as varied deals, including free delivery or buy-one-get-one-free in select restaurants when they download and place their orders via the Konga Food app.

Shoppers are also taking advantage of the extra 5% discounts on offer for customers who make payment using their KongaPay wallet throughout the Konga Yakata period. KongaPay, a CBN-licensed mobile money platform, was recently rated by Statista, a globally renowned market and consumer data firm, as Nigeria’s leading provider of digital payment services for e-commerce transactions.

This is in addition to the array of other eye-catching offers available on Konga Yakata such as massive discounts, auctions, flash sales, treasure hunt, Happy Hour sales and Budget store, among others.

Also, while the economic crunch has admittedly resulted in a shift in shopping preferences and patterns, Konga Yakata has witnessed increased consumer spending on convenience goods such as Fast-Moving Consumer Goods (FMCG) and groceries, among others, with Mobile Phones, Home & Kitchen Appliances and Electronics not far behind.

Consequently, top selling items on Konga Yakata since the commencement of the month-long sale include items such as cooking oil, rice, pasta, tomato paste, washing/cleaning detergents, non-alcoholic and alcoholic beverages, rechargeable fans, power banks, data dongles, UPS and surge arrestors, electric irons and a variety of smartphones, among several others.

Indications from within Konga equally reveal that online adoption and Average Order Value has been impressive, particularly in view of the current economic situation, with hundreds of thousands of confirmed orders already being processed since Konga Yakata went live.

More importantly, the recent brand ambassadorship deal between the e-commerce giant and superstar artiste, Patoranking, has resulted in a spike in shopping activity on the platform, further justifying the status of Konga Yakata as the biggest sale of the year.

The excitement has also extended to Konga’s physical stores located across Nigeria, with increased foot traffic recorded in major sites including Lagos, Abuja, Port Harcourt, Kano, Owerri, Enugu, Uyo and Warri, among others backed up by a surge in retail sales.

Meanwhile, the excitement is bound to hit greater heights among shoppers on Konga’s platforms as the countdown to the global celebration of Black Friday on Friday November 25, 2022 draws closer.

‘‘It has been an impressive start to this year’s edition of Konga Yakata for us. Despite the undeniable harsh economic conditions, general buying sentiments is way above expectations.

“We have seen a deluge of verified orders and we haven’t even gotten to Black Friday, the 25th yet,’’ disclosed Group Head, Marketing, Anthony Nwabuisi.

Also commenting on how Konga Yakata has remained a pivotal sales campaign for shoppers, he added that consumers understand that they can rely on Konga for value and guaranteed best prices – factors that have become even more relevant in the light of current realities.

‘‘Yes, we are seeing higher order counts and GMV. But the economic situation has affected off-take in general. The situation has also generally affected the Average Order Value because when we compared this year to last year, we are trending at N21k over N26k for last year.

“However, we have seen more people embrace smarter shopping in terms of deals and pricing, with consumers now and actually focusing a bit more on FMCG and Groceries over and above Mobile Phones, Computing etc.

‘‘Nevertheless, adoption is very good. Our online sessions and traffic are high, in fact for us it’s about keeping the platform stable in the light of the spike in traffic and to give our customers the best experience.

“Offline, we have also recorded good impressions from the physical Konga stores nationwide. In fact, retail sales is trending at 64.49%, with an average foot traffic of 2k plus across all our stores,’’ he concluded.

The 2022 edition of Konga Yakata runs from Friday, November 11 till Monday, December 12, 2022.

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NCC Calls on Judiciary to Champion Nigeria’s Digital Transformation

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Nigerian Communications Commission (NCC) has emphasized the judiciary’s crucial role in Nigeria’s digital transformation. During the Annual Workshop for Judges on Legal Issues in Telecommunications, Executive Vice Chairman Aminu Maida highlighted the judiciary’s reliance on digital tools to enhance justice delivery.

He stressed the need for special protections for telecommunication infrastructure, which faces disruptions from vandalism, theft, and restricted access.

Maida called for judicial support to implement the Presidential Order designating telecommunications infrastructure as Critical National Information Infrastructure.

This order prohibits unauthorized actions against such infrastructure without a lawful court order.

The judiciary’s role in protecting fundamental rights, enforcing digital contracts, and developing digital jurisprudence is vital for Nigeria’s digital transformation.

Chief Justice of Nigeria, Justice Kudirat Kekere-Ekun, commended the NCC’s efforts to protect consumers from unfair practices and emphasized the judiciary’s commitment to the telecommunications sector.

She highlighted concerns such as cybersecurity risks, consumer data protection, and the need for improved dispute resolution frameworks within the digital economy.

The workshop aims to equip judicial officers with the technical expertise required to address emerging legal challenges in telecommunications.

Nigeria’s digital economy has significant growth potential, with projected revenues of $18.30 billion by 2026, expected to create employment opportunities, reduce poverty, and promote innovation.

The NCC is working with key stakeholders to ensure the seamless implementation of the Presidential Order and to keep Nigeria competitive in the global digital economy.


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Empowering Nigerian Entrepreneurs: 15Wins Ventures Unveils Z-Habitat Hub

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15Wins Ventures, a Dutch-based venture builder, officially launched Z-Habitat Hub in Lagos on Thursday, October 24, 2024, marking a new chapter in the company’s efforts to support innovation and entrepreneurship in Nigeria.

L-R : Nelson Tosin Ajulo, Chief Executive Officer, 15Wins Ventures; Michel Deelen, The Netherlands Consul General in Lagos; Valkamiya Ahmadu, Senior Policy Advisor on Economic & Political Affairs Netherlands Embassy, Abuja; Sonia Onovughakpo Fajusigbe, Policy Advisor on Entrepreneurship, Youth Employment & Health Care, Consulate General of the Netherlands in Lagos; Bengt van Loosdrecht, Ambassador of Netherlands to Nigeria, during the grand unveiling of the Z-Habitat Hub, Nigeria’s most advanced incubation hub at Ago Palace, Lagos on October 24, 2024.

The launch was attended by key dignitaries, including The Netherlands Ambassador to Nigeria, His Excellency Bengt van Loosdrecht; The Netherlands Consul General in Lagos, His Excellency Michel Deelen; Sonia Onovughakpo Fajusigbe, Policy Advisor on Entrepreneurship, Youth Employment & Health Care, Consulate General of the Netherlands in Lagos; Valkamiya Ahmadu, Senior Policy Advisor on Economic & Political Affairs (Abuja); and Adebola Adebowale, Chief Program Analyst for Lagos State.

Commenting on the significance of Z-Habitat in driving innovation and creating equitable opportunities for underserved communities, His Excellency Bengt van Loosdrecht said, “We see Z-Habitat Hub as a powerful connection point – a place where ideas can take root and thrive through collaboration.

“Many people in the west do not realize that Nigeria is a country on the brink of transformation.

“The domestic private sector, driven by young, well-educated individuals, is flourishing. This is a dynamic I have seen in other rapidly developing regions, and I believe Nigeria’s youth are on the cusp of an exciting future.’’

His remarks preceded the ribbon-cutting ceremony, which officially opened the hub’s doors to the Nigerian innovation ecosystem.

The Z-Habitat Hub will host various programs, including workshops, mentorship sessions, and networking events, all aimed at empowering Lagos’s startup ecosystem.

The hub’s mission aligns with 15Wins Ventures’ goal to build a sustainable foundation for African tech development, bridging resources from its base in the Netherlands to local talent in West Africa.

Reflecting on the vision behind Z-Habitat, Nelson T. Ajulo, Chief Executive Officer of 15Wins Ventures, highlighted the hub’s role as a transformative force within Lagos startup ecosystem.

“Z-Habitat is a place where technology, creativity, and entrepreneurial spirit come together.

“Our mission is to provide local entrepreneurs and creatives with the resources, mentorship, and networks they need to turn their ideas into impactful solutions,” he said.

“Through Zarttalent, we have trained nearly 500 students and provided scholarships to underserved women. Now, with Z-Habitat, we are expanding our commitment to empowering Nigeria’s youth and broader community.’’

Guests were welcomed with a guided tour of the facility, led by Nelson, offering a firsthand look at the state-of-the-art workspaces.

The event also featured an energetic performance by local drummers and a showcase of creative expressions by local artists.

The launch of Z-Habitat underscores 15Wins Ventures’ commitment to fostering homegrown innovation and providing a structured, supportive environment for Nigerian entrepreneurs.

As Lagos startup landscape continues to thrive, Z-Habitat is poised to play a critical role in helping entrepreneurs turn their ideas into impactful solutions that drive long-term growth.


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Treepz Drives Innovation, Wins Top Honors at African Union Event

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Treepz, Africa’s leading corporate mobility startup, has been awarded the Best Startup Pitch in Africa at the 15th Annual African Union Private Sector High-Level Conference, held in Lusaka, Zambia on October 31st – November 2nd, 2024.

Amidst the line-up of startups that pitched at the conference, this award, organized by the Global Innovative Initiative Group (GIIG), was presented to Treepz in recognition of its innovative contributions and significant impact on transforming the mobility landscape across Nigeria, Ghana, Uganda, and Kenya.

In addition to winning the Best Startup Pitch in Africa award, Treepz was recognized across the continent and was awarded $5000 and $3,500 from the African Export-Import Bank (Afreximbank) and Google, respectively.

Commenting on the award, Onyeka Akumah, Founder and CEO of Treepz, stated, “We are honoured to have received several recognitions on the continent, including the Best Startup Pitch in Africa, for our work in the mobility sector across four countries”.

“We are also grateful to Jo Griffiths, Founder of GIIG for the extended invitation to pitch at the prestigious African Union private sector conference.

“The invitation speaks to our footprints in Africa and how we have consistently delivered exceptional mobility services to our customers, both home and beyond”, Onyeka added.

Global Innovation Initiative Group (GIIGvelopment and People at Treepz delivered the pitch and received the award on behalf of the startup.

She expressed her excitement, noting that Treepz is well-positioned to significantly empower millions of daily commuters through the advancement of shared mobility across Afric) is a venture capital investment firm committed to enabling African tech entrepreneurs to thrive in businesses that pioneer innovative global solutions that meet the most pressing challenges of the time.


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