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E-Business

KongaYakata 2020 to Shatter Black Friday Estimates

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Despite the upheavals experienced in what has been a topsy-turvy year on the political scene, KongaYakata, as the Black Friday sales of Nigeria’s e-commerce giant is known, may break all existing sales records for the annual sales extravaganza this year as Konga commits to beat any prices for genuine products this shopping season.

The 2020 edition of KongaYakata kicks off on November 11 and runs till December 12, 2020.

Widely regarded as the biggest sales event of every year, the 2020 edition of KongaYakata goes live on 11th of November, coincidentally known globally as Singles Day, with tons of mouthwatering discounts and other unprecedented offers – a factor that has already seen eager shoppers in keen anticipation.

‘‘Everyone is waiting for KongaYakata. We are excited in anticipation,’’ Mrs. Yvonne Johnson of Goldbrain Spar, Ikoyi, a regular Yakata shopper disclosed.

Equally important, findings indicate that the month-long sales fiesta will likely go down as the most lucrative ever in the history of Black Friday sales in Nigeria, with Konga estimated to rake in over N15bn from combined sales on its omni-channel platforms including the website, chains of retail stores nationwide and Konga Bulk, among others.

The figure is expected to cast in the shade all previous sales records ever witnessed in the history of Black Friday sales in Nigeria.

Part of the reasons adduced for the significant jump in numbers is the turmoil experienced in the polity this year, which has prevented most e-Commerce platforms as well as millions of bargain-hungry shoppers from participating in any major discount sales. While Konga has made the most of a difficult situation with its monthly live online auctions through which it has managed to offer shoppers a viable outlet for best priced products, other e-Commerce platforms have struggled at best to keep the wheels turning.

Consequently, a number of heavy shoppers have quietly identified Black Friday as the best opportunity to splurge and fulfil their long withheld shopping lists. The foregoing is backed by research.

Specifically, a survey put together by renowned media intelligence outfit – DeepInsight – shows that 7 in 10 shoppers who spend upwards of N500,000 and above during Black Friday admitted to waiting for this year’s edition of the annual sales to carry out their shopping.

When pressed for details, the respondents disclosed that KongaYakata remains the preferred Black Friday sales they would be targeting, citing a combination of factors including genuine products, convenience of physical stores in their neighbourhood,advantage of human interaction and seeing the products before buying, as well as the added convenience of being able to pick up or self-fulfil in order to avoid delays.

Another reason for the massive patronage and record figures expected for the 2020 edition of KongaYakata is the sheer reach and ability of the e-Commerce brand to deliver to its customers.

Perhaps, no other brand comes close in the area in which Konga has, to a large extent, resolved the thorny issue of logistics and last-mile deliveries.

Closely aligned to this is feedback from respondents which indicate that the biggest hindrance with Black Friday shopping is delivery, with many expressing the fact that months after, some ordered items are yet to be delivered.

Nevertheless, the majority averred that in situations where it is easy to take delivery of orders, the propensity to shop more is heightened.

To this effect, KongaYakatawas highlighted as a huge preference for the upcoming Black Friday shopping season in view of the company’s advanced logistics/delivery capabilities and the aforementioned opportunity to self-fulfil at any of its offline retail stores which double as ordering and collection points.

Most importantly, KongaYakata will see unprecedented sales figures due to its unique status of ushering in the holiday shopping season. Analysts believe that the coronavirus pandemic and the #EndSARS protests have disrupted the 2020 shopping calendar and, as such, this year’s Black Friday will drive greater traffic and numbers for KongaYakata. In other words, the prevailing circumstances will see shoppers rush to get their Christmas shopping underway much quicker, thereby translating to more sales for Konga.

‘‘It is not far-fetched to imagine that KongaYakata will likely witness previously unprecedented numbers in terms of sales figures this year,’’ stated Chris Uwaje, an e-Commerce enthusiast and former President of the Institute of Software Practitioners of Nigeria (ISPON).

‘‘The signs are ominous, especially when you consider that Nigerian e-Commerce shoppers have been starved of mouthwatering deals this year due to a combination of socio-political and health challenges that have marked this year. Indeed, 2020 has been a very unusual year in the history of Nigeria and e-Commerce has not been left out.

‘‘However, the potential of the Nigerian e-Commerce market has never been in doubt. Also, KongaYakata remains arguably the biggest sales event in the annual shopping calendar.

“Therefore, we may be witnessing a situation where deals-starved or deals-hungry shoppers will go all out to quench their shopping thirst when the mega promotion commences,’’ he said.

KongaYakata, also famously tagged 11-11/12-12, will kick off on Wednesday, November 11 and run until Saturday, December 12, 2020 online and offline across all of Konga’s retail channels.

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

ALX Nigeria Launches 2025 Ventures Incubator, Premieres Pan-African “Do Hard Things” Finale

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L-r: ALX Ventures Country Entrepreneurship Development Manager, Joshua War Ebinabo; ALX Learning Associate, Ridwan Adepegba; ALX Country General Manager, Ruby Igwe; ALX Country Recruitment and Activation Specialist, Oluwatoni Ajewole; and ALX Learning Community Experience Specialist, Oluwapelumi Thomas at the Exclusive Mixer Party organised by ALX Nigeria in Lagos, recently.
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ALX Nigeria is once again proving that when African talent meets the right opportunity, magic happens. In a celebration of innovation, grit, and ambition, ALX officially launched its 2025 Ventures Incubator Cohort, an elite group of startup founders handpicked from across the country, while simultaneously premiering the grand finale of the pan-African “Do Hard Things Challenge” at its Lagos hub.

From tech founders solving community challenges to creatives turning ideas into global solutions, ALX is backing the bold and building the infrastructure to help them scale. The ALX Ventures Incubator is the next big leap for graduates of the Founder Academy, providing them with hands-on mentorship, investor access, and the resources to grow sustainable businesses that shape the future of the continent.

“The launch of the ALX Ventures Incubator is proof of our unwavering commitment to building the infrastructure for African innovation to thrive,” said Ruby Igwe, Country General Manager at ALX Nigeria. “We witnessed incredible potential at our Founder Academy, and this next step ensures that these promising startups receive the support they need to grow into high-impact ventures. It’s about translating potential into lasting impact.”

These new ventures are powered by the same spirit that drove the Do Hard Things Challenge—a bold initiative that saw ALX travel to eight African cities in search of the continent’s most inspiring entrepreneurs. The final stop? Mauritius, where top finalists pitched in a high-stakes finale, now screened live for the Lagos tech and media community.

The challenge took ALX across Lagos, Nairobi, Johannesburg, Kigali, Accra, Cairo, Casablanca, and Addis Ababa, shining a spotlight on resilience, creativity, and unstoppable drive.

“The ‘Do Hard Things Challenge’ embodies the spirit we cultivate at ALX: resilience, ambition, and the courage to tackle complex problems,” said Joshua Ebinabo, ALX Ventures Country Entrepreneurship Development Manager.

“Showcasing the finale from Mauritius here in Lagos connects our local innovators to the broader African story. It inspires our learners, reassures parents about the future of tech, and shows business leaders the investment-ready talent right here in our ecosystem.”

The event brought together founders, business leaders, creators, and media influencers—all gathered to witness what happens when African talent is seen, celebrated, and supported. The energy was electric, the vision was bold, and the mission was clear: empower Africa’s brightest minds to build global solutions from right here on the continent.

Whether you’re a startup founder looking to scale or a dreamer looking for your big break, ALX continues to be the launchpad for Africa’s digital and entrepreneurial revolution.

Learn more about ALX’s tech and business programmes at alxafrica.ng, and follow the movement on YouTube, TikTok, LinkedIn, and Instagram via @alxnigeria.


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OpenAI Eyes Chrome Acquisition if Google is Forced to Sell

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Nick Turley, OpenAI’s Head of Product, testified in Washington that the company would be interested in acquiring Google’s Chrome browser if antitrust enforcers succeed in forcing Alphabet to sell the popular web browser.

This testimony was part of a high-profile trial in which the US Department of Justice is pushing to break up Google’s monopoly in the online search and advertising markets, Reuters reported on Tuesday.

The DOJ’s case centres on Google’s dominance in online search, which it argues unfairly stifles competition. A key aspect of the DOJ’s proposed remedies includes requiring Google to divest assets, including its Chrome browser, to restore a more competitive search environment.

According to the report, Turley’s statement provided insight into OpenAI’s competitive positioning within the generative AI space.

He noted that Google’s refusal to partner with OpenAI for access to its search technology within ChatGPT had pushed the company to explore alternative partnerships, particularly with Microsoft’s Bing.

Turley had previously written that ChatGPT leads the consumer chatbot market and did not consider Google its biggest competitor, according to an internal OpenAI document presented by Google’s lawyers during the trial.

He clarified that the document was meant to inspire OpenAI employees and emphasised that the company would still benefit from distribution partnerships, Reuters reported.

Earlier in the day, Turley testified that Google rejected OpenAI’s bid to use its search technology within ChatGPT.

OpenAI had reached out to Google after experiencing issues with its own search provider, Turley said, though he did not identify the provider. ChatGPT currently uses Microsoft’s Bing for search.

“We believe having multiple partners, and in particular Google’s API, would enable us to provide a better product to users,” OpenAI had told Google in an email shown at the trial.

OpenAI first reached out in July, but Google declined the request in August, citing concerns about competition. “We have no partnership with Google today,” Turley said.

The trial also highlighted Google’s internal strategy, including efforts to secure exclusive search agreements with major Android device manufacturers like Samsung.

According to Turley, such exclusivity could hinder the development of competing AI technologies, like ChatGPT, which depend on a range of search and data sources.


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Digital Consumers are Driving a New Era of Online Shopping, Transforming how Nigerian Youth Buy

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The digital revolution is hitting Nigeria’s retail scene fast, and it’s being powered by the country’s youth. Armed with smartphones and a demand for affordability, they’re shaping the e-commerce industry where convenience reigns supreme.

Nigeria’s internet users, reaching more than half its population, creates a strong foundation for e-commerce growth. This growth is significantly fueled by the nation’s youth, a substantial 160 million (70% of the population), whose tech-forward nature drives the popularity of platforms like Temu, satisfying their demand for accessible and budget-friendly online retail.

This generation has flipped the retail script. Value is their compass, price comparisons their weapon, social media their guide, and convenience their non-negotiable. This isn’t just shopping; it’s a calculated pursuit of savvy options, the widest selection, and the best value-for-money deals.

The power of finding a good deal is undeniable, especially for these shoppers watching their wallets. Social media is a testament to this, filled with posts celebrating the newfound ability to purchase items once considered luxuries.

Take Anwulika Udanoh (@Anwulika Udanoh on Facebook), for example. Her recent post, detailing her shopping experience on Temu, is a perfect snapshot of this online shopping revolution. She stumbled upon affordable jewelry on the platform, swayed by glowing reviews, and took a chance. What followed was a delightful surprise: customised earrings bearing her name, a feat once thought impossible.

Even her son’s friend jumped on the personalisation trend with custom pendants. ‘Their prices will shock you,’ she wrote, with genuine excitement. And despite any concerns about longevity, the sheer joy of affordable, personalised style at good quality won her over. That’s the power of this shift.

This goes beyond mere bargain hunting; it’s about empowerment. It’s about unlocking the ability to express your unique style without sacrificing your financial stability. It’s about finding those small sparks of joy, like personalised jewelry that feels uniquely yours. For many, these platforms are a portal to a more colourful and individually tailored life.

Then there’s the spirit of adventure, captured in a simple tweet by Steph (@steph on X): ‘ordered a couple of desk items, wish me luck.’ It’s the essence of a generation eager to discover new ways to elevate their everyday life.

Launched in the country in November 2024, Temu offers a diverse selection that aligns with the dynamic needs of young Nigerians. The direct-from-factory online marketplace is known for cutting out layers of middlemen and their associated markups and costs, passing on savings to consumers. Serving more than 90 markets globally, Temu has become one of the most visited e-commerce sites worldwide and a top Apple-recommended app of 2024.

Let’s be real: budgets matter. In a country where every naira is carefully considered, competitive pricing and accessible payment methods, aided by partnerships like Temu and Verve, empower Nigerian shoppers with greater choice and freedom to embrace trends while making the budget go beyond. It’s like opening up a world of possibilities.

Adding to the appeal is a user experience designed for the mobile age. With 193.9 million cellular connections, smartphones are the gateway to this digital world, and intuitive platforms allow for seamless browsing and purchasing on the go, perfectly aligning with the dynamic rhythms of young Nigerian life.

This mobile-first approach is further amplified by the power of social proof. In a nation of 31.60 million social media users, reviews and recommendations carry significant weight, transforming satisfied shoppers into passionate brand advocates.

A growing digital environment, particularly in urban areas, presents a rich opportunity for platforms that resonate with the aspirations of young people. They seek more than just products; they want to build online communities, create digital identities, and shape their lifestyles.

Real stories like those of Anwulika and Steph show that Temu isn’t just a place to shop, but a platform that’s unlocking joy, creativity, and financial freedom for Nigeria’s youth. Whether it’s personalised jewellery, playful desk accessories or everyday essentials, Temu is turning everyday purchases into moments of empowerment — proving that with the right platform, anything is possible.


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