E-Business
KongaYakata 2020 to Shatter Black Friday Estimates
Despite the upheavals experienced in what has been a topsy-turvy year on the political scene, KongaYakata, as the Black Friday sales of Nigeria’s e-commerce giant is known, may break all existing sales records for the annual sales extravaganza this year as Konga commits to beat any prices for genuine products this shopping season.
The 2020 edition of KongaYakata kicks off on November 11 and runs till December 12, 2020.
Widely regarded as the biggest sales event of every year, the 2020 edition of KongaYakata goes live on 11th of November, coincidentally known globally as Singles Day, with tons of mouthwatering discounts and other unprecedented offers – a factor that has already seen eager shoppers in keen anticipation.
‘‘Everyone is waiting for KongaYakata. We are excited in anticipation,’’ Mrs. Yvonne Johnson of Goldbrain Spar, Ikoyi, a regular Yakata shopper disclosed.
Equally important, findings indicate that the month-long sales fiesta will likely go down as the most lucrative ever in the history of Black Friday sales in Nigeria, with Konga estimated to rake in over N15bn from combined sales on its omni-channel platforms including the website, chains of retail stores nationwide and Konga Bulk, among others.
The figure is expected to cast in the shade all previous sales records ever witnessed in the history of Black Friday sales in Nigeria.
Part of the reasons adduced for the significant jump in numbers is the turmoil experienced in the polity this year, which has prevented most e-Commerce platforms as well as millions of bargain-hungry shoppers from participating in any major discount sales. While Konga has made the most of a difficult situation with its monthly live online auctions through which it has managed to offer shoppers a viable outlet for best priced products, other e-Commerce platforms have struggled at best to keep the wheels turning.
Consequently, a number of heavy shoppers have quietly identified Black Friday as the best opportunity to splurge and fulfil their long withheld shopping lists. The foregoing is backed by research.
Specifically, a survey put together by renowned media intelligence outfit – DeepInsight – shows that 7 in 10 shoppers who spend upwards of N500,000 and above during Black Friday admitted to waiting for this year’s edition of the annual sales to carry out their shopping.
When pressed for details, the respondents disclosed that KongaYakata remains the preferred Black Friday sales they would be targeting, citing a combination of factors including genuine products, convenience of physical stores in their neighbourhood,advantage of human interaction and seeing the products before buying, as well as the added convenience of being able to pick up or self-fulfil in order to avoid delays.
Another reason for the massive patronage and record figures expected for the 2020 edition of KongaYakata is the sheer reach and ability of the e-Commerce brand to deliver to its customers.
Perhaps, no other brand comes close in the area in which Konga has, to a large extent, resolved the thorny issue of logistics and last-mile deliveries.
Closely aligned to this is feedback from respondents which indicate that the biggest hindrance with Black Friday shopping is delivery, with many expressing the fact that months after, some ordered items are yet to be delivered.
Nevertheless, the majority averred that in situations where it is easy to take delivery of orders, the propensity to shop more is heightened.
To this effect, KongaYakatawas highlighted as a huge preference for the upcoming Black Friday shopping season in view of the company’s advanced logistics/delivery capabilities and the aforementioned opportunity to self-fulfil at any of its offline retail stores which double as ordering and collection points.
Most importantly, KongaYakata will see unprecedented sales figures due to its unique status of ushering in the holiday shopping season. Analysts believe that the coronavirus pandemic and the #EndSARS protests have disrupted the 2020 shopping calendar and, as such, this year’s Black Friday will drive greater traffic and numbers for KongaYakata. In other words, the prevailing circumstances will see shoppers rush to get their Christmas shopping underway much quicker, thereby translating to more sales for Konga.
‘‘It is not far-fetched to imagine that KongaYakata will likely witness previously unprecedented numbers in terms of sales figures this year,’’ stated Chris Uwaje, an e-Commerce enthusiast and former President of the Institute of Software Practitioners of Nigeria (ISPON).
‘‘The signs are ominous, especially when you consider that Nigerian e-Commerce shoppers have been starved of mouthwatering deals this year due to a combination of socio-political and health challenges that have marked this year. Indeed, 2020 has been a very unusual year in the history of Nigeria and e-Commerce has not been left out.
‘‘However, the potential of the Nigerian e-Commerce market has never been in doubt. Also, KongaYakata remains arguably the biggest sales event in the annual shopping calendar.
“Therefore, we may be witnessing a situation where deals-starved or deals-hungry shoppers will go all out to quench their shopping thirst when the mega promotion commences,’’ he said.
KongaYakata, also famously tagged 11-11/12-12, will kick off on Wednesday, November 11 and run until Saturday, December 12, 2020 online and offline across all of Konga’s retail channels.
E-Business
NITDA Invites Public Input on Guidelines for IT Projects and Regulatory Instruments
The National Information Technology Development Agency (NITDA) is seeking public feedback on several draft documents related to Information Technology (IT) projects and regulations. This aligns with NITDA’s commitment to an open and collaborative rulemaking.
The legal Documents Open for Public Review are:
- Guidelines for Licensing IT Projects Clearance Compliance Assurance Firms 2024;
- Regulatory Guidelines for Electronic Invoicing in Nigeria;
- Guidelines for Software Development; and
- Guidelines for Software Testing.
NITDA is also proposing the amendment of the Guidelines for Clearance of IT Projects for Federal Public Institutions (FPIs). guidelines, initially issued in 2018.
The Guidelines for Licensing IT Projects Clearance Compliance Assurance Firms 2024 aims to ensure that IT projects within Federal Public Institutions (FPIs) are managed and implemented according to approved and established standards, regulations, and best practices.
The instrument will regulate and professionalise the clearance of IT projects, ensuring that FPIs IT projects and initiatives are effectively conceptualised, designed, evaluated, and compliant with relevant Federal Government extant rules and standards in line with the Federal Government’s digital infrastructure goals and the Renewed Hope Agenda.
The Regulatory Guidelines for Electronic Invoicing is designed to promote transparency and deepen the use of technology for e-government automation as well as support the fiscal development of Nigeria through prudent administration of government revenue.
The guidelines will improve tax compliance, enhance efficiency and enhance standardisation and interoperability, thereby ensuring that Nigeria is ready for international digital commerce.
The Guidelines for Software Development establishes the minimum requirements for the development of software to be used by Nigerian government entities. It ensures that all software meets quality, security, and operational standards, promotes the growth of the local software testing market, and enhances the efficiency and effectiveness of government services.
The objectives of the guideline are to ensure that software is fit-for-purpose, meeting functional and non-functional requirements, and protect government institutions from operational risks through security, reliability, and performance standards.
To Participate:
These draft documents have undergone internal review and stakeholder consultations. NITDA now invites the public to contribute their feedback by reviewing the documents available for download at: https://nitda.gov.ng/draft-regulatory-instruments/
Public participation is crucial for NITDA to develop comprehensive and effective regulatory instruments.
By considering diverse perspectives, NITDA can ensure these guidelines best serve the needs of the IT industry and promote the development of a thriving digital economy in Nigeria.
Stakeholders are advised to send in their review to [email protected] on or before 26th November 2024.
E-Business
inq. Nigeria Celebrates Double Win at Tech Innovation Awards (TIA) 2024
inq. Nigeria, the leading provider of Edge technology solutions in Nigeria, has achieved a remarkable double win at the 8th annual Technology Innovation Awards (TIA).
Known for delivering innovative, business-relevant solutions in Edge AI and IoT, SDN/NFV for Edge Cloud, Secure Access Service Edge (SASE), and Elastic Edge, inq. Nigeria was honoured as the “MVNO Provider of the Year” and received the “Cloud Product of the Year” award for its groundbreaking product, inq.Fabric.
The TIA Awards, one of the most prestigious accolades in the tech industry, celebrates exceptional individuals and organisations at the forefront of digital transformation. This year, inq. Nigeria was acknowledged for its comprehensive impact on the Nigerian tech landscape and its commitment to innovation.
The MVNO Provider of the Year award highlights inq. Nigeria’s leadership in delivering flexible, high-performance MVNO services in an emerging market.
Through its adaptable network platform, inq. empowers licensed MVNO providers with seamless, scalable connectivity solutions for data-driven applications and IoT, bypassing traditional infrastructure needs. This enables them to meet critical network demands and integrate efficiently across diverse environments in Nigeria’s evolving market.
The Cloud Product of the Year award celebrates inq. Nigeria’s inq.Fabric, a pioneering cloud connectivity solution that automates provisioning and routing for cloud access. This software-defined networking solution provides secure, agile, and reliable connectivity, supporting rapid deployment and scalability, which is critical for multinationals, government bodies, and SMEs in Nigeria.
Reflecting on this achievement, Ifeanyi Akosionu, Managing Director of Anglophone West Africa, inq. Nigeria, expressed his gratitude, stating, “These awards reflect our commitment to excellence and innovation. At inq., we are dedicated to continuously advancing our solutions, contributing to Nigeria’s economic growth by empowering businesses to thrive.”
He highlighted inq.’s leadership in supporting Nigeria’s emerging MVNO industry, noting, “Our MVNO solutions equip licensed providers with the agility, tools, and support needed to enter the market confidently and succeed in a dynamic landscape.” Akosionu also acknowledged Fabric by inq., which offers a flexible, cloud-based environment designed to boost productivity and streamline decision-making for clients.
Akosionu attributed inq.’s success to its close partnerships with a diverse clientele, whose collaboration inspired the development of forward-thinking solutions that address critical needs in connectivity and digital transformation across Nigeria.
Akosionu also extended appreciation to inq.’s dedicated team, saying, “Our thanks go to our valued customers for their trust and to our team at inq. Nigeria, whose dedication ensures that we consistently deliver world-class solutions.”
Previously, at the 7th edition of the TIA Awards, inq. Nigeria also received recognition as “IoT Solutions Provider of the Year” and “Digital Services Provider of the Year”, further solidifying its leadership in digital and IoT solutions.
E-Business
NDPC Partners Adeoluwa, Digital Influencer on Protection Awareness
Nigeria Data Protection Commission (NDPC) has taken a significant step forward in its mission to promote data protection and privacy awareness in Nigeria by signing a Memorandum of Understanding (MoU) with Enioluwa Adeoluwa, renowned social media influencer.
This partnership aims to harness the power of social media to educate Nigerians on the importance of data protection and privacy.
The MoU, which will last for six months and is subject to renewal, is also aimed at creating a safer digital landscape for all Nigerians.
Speaking in Abuja, Dr. Vincent Olatunji, national commissioner, NDPC, stressed that with over 40 million Nigerians using social media daily, data protection and privacy have become crucial concerns.
He noted that this number highlights the immense importance of safeguarding personal information in Nigeria’s digital landscape.
“The Nigerian government is really taking this up to ensure that Nigerians are protected. More importantly, we know that about 40 million Nigerians go online every day, which is significant considering there are about 120 million people in total. That is huge. For this reason, we have to ensure adequate measures for safety to safeguard the data within our country.
“And Nigerians know their rights under the Nigeria Data Protection Laws and understand the kind of measures they need to implement to protect their data,” he stated.
Dr. Olatunji explained that the MoU was signed to increase awareness about data protection and privacy in Nigeria, helping individuals understand their privacy rights and ensuring that data controllers and processors are aware of their obligations.
The National Commissioner emphasised that, with Enioluwa’s social media following, this partnership will aid in educating the public about the Commission’s mandate and in advancing its roadmap for awareness creation.
“This partnership with Enioluwa Adeoluwa marks a significant milestone in our efforts to promote data protection and privacy awareness in Nigeria. We believe that social media has the power to shape public discourse and influence behaviour, and we’re excited to leverage this platform to drive positive change,” Olatunji said.
On his part, Adeoluwa emphasised that his motivation for collaborating with the Commission is not driven by financial gain, but rather by a desire to contribute meaningfully to Nigeria’s development. He encouraged more young people to participate in nation-building to ensure that Nigeria can become great again.
The Nigeria Data Protection Act, which established the Commission, was signed into law on June 12, 2023, by President Bola Tinubu.
Since then, the Commission, led by Dr. Olatunji, has been working actively to ensure that every Nigerian understands his or her privacy rights.
The Commission’s mandate includes protecting the rights of data subjects, promoting data protection best practices, and ensuring compliance with data protection regulations.
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