Broadcasting
Kwese iflix Leads Digital Entertainment Revolution in Africa
Econet Media’s Pan-African broadcast network, Kwesé, has announced that it will grant loyal Kwesé TV subscribers complimentary access to Kwesé iflix for 12 months, aimed towards rewarding its loyal customers with game-changing, digital entertainment.
The company in a statement made available to newsmen in Lagos stated that Kwesé TV subscribers with active subscription as at 31 October, can indulge in one year’s worth of uninterrupted access to a vast library of the best international, regional and local content programmes.
Joe Hundah, President & Group Chief Executive, Econet Media, said that “We have seen a noticeable shift in consumer viewing habits in recent years namely; increased video consumption on mobile phones, and growing popularity of OTT services across our markets.
“It is with these changes in mind, that Econet Media has taken the strategic decision to refocus efforts towards a digital product offering.
“We believe that the future of TV in Africa is the internet, and the home of the internet in Africa is mobile,”
“In making these changes however, we do not want to leave our loyal DTH customer base behind. We hope they will continue to support Kwesé well into the future, as we remain committed to providing the best sports and entertainment content.”
Since the launch of Kwesé iflix in June 2018, the business has quickly gained market share of over two million registered users in 4 countries.
As numbers continue to grow each day, Kwesé iflix is well on its way to becoming the number one mobile entertainment app in Africa.
In recent years, there were only two models of streaming video-on-demand services available to the African market.
The statement further stated that “Kwesé iflix found a niche in a third offering by expanding on the traditional video-on-demand model it introduced new, engaging, localised programming and features, providing a one-stop-shop for all generations’ preferences.
“With over 240 studio partnerships Kwesé iflix combines thousands of hours of top quality international and local movies and TV shows, with live sporting events, news programming, educational series and kids’ entertainment.
“It is the first app in Africa to provide mobile customers with standalone access to on-demand content (not connected to pay TV subscription), and a unique live sport and entertainment content offering through its our live content hub feature.
“Kwesé intends on growing its home-grown content offering, by commissioning ground-breaking originals to support regional media industries.
“November will mark the launch of Kwesé iflix original programming with a slate comprising of local scripted dramas.
“The first a riveting portrayal of life in the streets of Eastlands in Nairobi Kenya, and the second an exciting telenovela from Dar es Salaam, Tanzania.
“In the coming months, Kwesé will double its original content catalogue with raw stand-up comedy, educational pieces, as well as the roll out of short form content.
“These innovative originals will encompass many firsts for African entertainment.
“Kwesé’s goal is simple; to bring the world’s best content, with a strong localised offering in each market, at a price everyone can afford with daily, 3-day, 7-day and a monthly subscription options.
“With exciting business changes, improved content offering and complimentary 12 month subscription to Kwesé iflix for qualifying DTH customers, there has never been a better time to be a Kwesé consumers.”
For more information regarding Kwesé iflix visit www.kweseiflix.com.
MultiChoice Nigeria, today announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, July 26 and Sunday, July 27, 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, October 5, 2025.
The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.
Speaking on the upcoming season, Busola Tejumola, Executive Head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”
While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.
Fans can catch the premier live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.
“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.
With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds Dr. Tejumola said “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”
This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.
Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.
DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.
Geeks and Founders Alliance for Soludo (GEFAS), a tech-driven network of young professionals, is set to unveil its operational hub in Anambra State as part of efforts to deepen digital engagement and community outreach.
The launch, scheduled for July 17, 2025, will take place at 10 Uche Ekwunife Crescent, Iyiagu Estate, Awka, and is expected to serve as a nerve centre for collaboration, innovation and support for Governor Chukwuma Soludo’s smart city agenda.
Convener of GEFAS, Mr Fred Agbata, said the initiative reflects the group’s commitment to digital progress and grassroots mobilisation.
“This space reinforces our support for Governor Soludo’s vision of a smart, prosperous Anambra. It’s also a demonstration of what young innovators can achieve when united behind a bigger goal—the re-election of Governor Soludo,” he said.
Agbata added that the hub would provide a platform for tech enthusiasts, entrepreneurs and creatives to co-create solutions that address local challenges and promote inclusive development.
GEFAS has called on stakeholders, youth groups and members of the public to attend the launch and engage with the opportunities the space will offer.
American Tower Corporation (ATC) Nigeria and the ProFuturo Foundation have announced a strategic partnership aimed at transforming the educational sector through digital innovation and technology.
The programme, which is being implemented in conjunction with the Kukah Centre, is expected to benefit over 5,600 school children and 34 teachers across 11 schools in Kano, Kebbi and Taraba states.
The initiative is part of a broader global collaboration between American Tower and ProFuturo Foundation, targeting education gaps in seven African and Latin American countries.
Speaking at the signing ceremony, ATC Nigeria Chief Executive Officer, Mr Pieter Van Der Westhuizen, said the partnership was aligned with the company’s Digital Communities programme, which facilitates technology-driven learning, financial literacy for adults and access to healthcare services in underserved areas.
“At ATC Nigeria, we are proud to support this impactful collaboration, which brings digital tools directly into classrooms. This partnership is not just about equipment—it’s about giving children the future they deserve,” he said.
General Manager of ProFuturo Foundation, Ms Magdalena Brier, described the partnership as a crucial step towards bridging the digital divide and empowering vulnerable communities.
“This alliance reinforces our mission to transform lives by improving access to education and digital tools. Every child and teacher reached through this programme is a testament to what we can achieve together,” she said.
Each school will be equipped with a digital learning kit, which includes computers, tablets, routers, projectors and other essential components tailored to foster interactive learning—even in areas with limited connectivity.
The initiative seeks to strengthen innovative teaching practices and promote inclusive education through digital transformation, with active support from local authorities who were present at the official launch.
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