Broadcasting
Lai Mohammed’s Action to Enforce New NBC Code Suspicious- Iredia, Ex NTA DG
Professor Tony Iredia, former director-general of the Nigerian Television Authority (NTA), has said Alhaji Lai Mohammed, minister of Information and culture must leave the National Broadcasting Commission (NBC) to do its job.
Professor Tony Iredia, former DG, Nigerian Television Authority (NTA)
He said this while speaking on Sunrise Daily, a flagship programme on Channels Television.
Iredia, who was also former director general of the National Orientation Agency (NOA), emphasized that Lai Mohammed is not a regulator and should allow the NBC do its job while he plays a supervisory role.
He pointed that the minister taking over the role of the broadcast regulator creates suspicion because he belongs to a political divide.
“Everybody expects a broadcasting commission to be an autonomous body that has no place in politics. If you listened to the news that has been putting on since, who is speaking? The Minister of Information. Is he the Director General of the NBC?
“When a minister is speaking, there is no way broadcasters can see that the regulator is speaking. He is not a regulator, he should leave the broadcasters in the NBC to do their professional duty and then the law gives him right to supervise them but not to take over the job.
“The moment the minister is speaking, no matter how well informed he may be, the people become suspicious because he belongs to a political divide and whatever he is saying is likely to be used against the opposition and I think this is not a natural thing.,” he said.
Iredia also said the NBC Code announced by the minister on Tuesday did not pass through stakeholders before its adoption. He described the new code as full of sanctions and not to create excellence in the industry as it should be.
“Now the problem really is that for the first time in the history of broadcasting in this country, the code was not done the way it used to be done.
“This time around, NBC just rolled out a number of things that it felt should be in the code and did not hold consultation with the stakeholders as the previous managers of the system did, where you first of all hold consultations and everybody would look at it, there will be a dummy, you bring it out at the tail end, there will still be another kind of review and all of that. Just as I said in the beginning, the code was supposed to be a professional guide,” he said.
“It was supposed to be a masterpiece that creates professional excellence in broadcasting but now it is filled with sanctions and what you would do and what you would not do and the bodies that should have been consulted were not consulted in the same way. Rather they were being told that it is subject to review and that all their objections now will be taken into consideration in the next review. In which case this particular edition was not exactly a broadcasting code for broadcasters made by broadcasters for professionals so that has been the problem and I am not surprised by the kind of headlines that are on today.”
Industry stakeholders have branded the code as agenda-driven, noting that they were excluded from making input before the code was finalised and described its unveiling as an ambush.
The NBC, in the new regulation, states that every broadcaster must license its broadcast and/or signal rights in any genre of programming to another broadcaster in Nigeria if “the genre of programme(s) enjoy(s) compelling viewership by Nigerians; it relates to a product or service that is objectively necessary to be able to compete effectively on a downstream market; or if it is likely to lead to the elimination of effective competition on the downstream markets”.
The new subsidiary legislation adds that refusal to comply will lead to consumer deprivation and stipulates the imposition of a N10 million for operators who fail to comply.
TVC News has broken new ground in Nigeria’s media space with the launch of the country’s first Artificial Intelligence (AI) news presenters.
Rolled out in May 2025, the AI anchors will deliver news bulletins in English, Yoruba, Hausa, Igbo, and Pidgin, reflecting the broadcaster’s commitment to technological advancement and linguistic inclusion.
The initiative is designed to enhance news delivery by supporting human journalists, not replacing them.
TVC Communications, the parent company of TVC News, described the development as a milestone in its efforts to integrate cutting-edge technology into broadcast journalism.
“We are thrilled to pioneer this innovation in Nigeria’s media industry,” said Victoria Ajayi, chief executive officer, TVC Communications.
“Our AI news anchors represent a new era in news reporting, and this move underscores our dedication to using technology as a tool for growth and progress.”
Ajayi clarified that the AI-generated content will undergo thorough editorial review.
“Trained journalists and editors will assess every output to ensure it meets our standards of accuracy, balance, and credibility,” she noted.
In response to concerns about the potential misuse of AI, the organisation said it had established rigorous editorial safeguards, including watermarking and verification protocols. It also reaffirmed its adherence to the Nigerian Broadcasting Code and journalistic ethics.
With this launch, TVC News has become a trailblazer in AI-assisted journalism in Africa, setting a bold example for future media innovation across the continent.
FXTM Academy recently hosted the Pedal for Progress charity cycling event, bringing together 200 participants from cities across Nigeria, including Port Harcourt, Ilorin, Ibadan, Abeokuta, and Lagos.
Held on Saturday, April 19, the competition featured six race categories—Professional Male, Professional Female, Junior Male, Junior Female, Veteran Male, and Veteran Female—allowing cyclists of all skill levels to compete.
The race began at 8:00 a.m., with Juniors completing 10 laps, Veterans tackling 14 laps, and Professionals racing 20 laps, each lap spanning 2.8 kilometers.
Participants competed for significant cash prizes, with winners in the Professional categories receiving ₦800,000, ₦500,000, ₦300,000, and ₦200,000, while those finishing 5th to 15th place earned ₦50,000 each. Junior and Veteran winners also received substantial rewards.
Spectators and participants praised FXTM Academy for fostering unity, sportsmanship, and talent development, with many eagerly anticipating future events.
The academy emphasized its commitment to empowering communities and promoting values such as perseverance, discipline, endurance, and continuous improvement.
FXTM Academy’s Country Representative, Kelechi Ehibudu, highlighted the academy’s dedication to blending sport, charity, and empowerment, setting a new benchmark for community-focused initiatives in Nigeria.
Broadcasting
Davido Unites Superfans in Lagos for Exclusive 5IVE Album Experience, Powered by Spotify
To celebrate the release of his fifth studio album, 5IVE Davido hosted a select group of superfans and media at Ona Restaurant in Lagos for an exclusive meet-and-greet, presented by Spotify.
The event offered a rare, behind-the-scenes look at the Afrobeats superstar, with 50 lucky fans and 5 media partners given the chance to connect with the artist in an intimate setting.
Rather than handing out invitations, Spotify put fans to the test, requiring them to pass a five-question quiz on Davido’s music to earn a spot at the roundtable. Once inside, attendees were treated to an afternoon of music, conversation, and surprises. The event was hosted by Ireculture, who set the tone with her infectious energy, while SmallztheDJ kept the vibe going with smooth, Afrobeats-driven selections.
In true Davido fashion, a playful twist took centre stage: after teasing his absence, the artist made a dramatic, surprise entrance, sending fans into a frenzy. The moment was a perfect reflection of Davido’s personality – engaging, unpredictable, and larger-than-life.
Victor Okapala, Spotify’s Artist and Label Partnerships lead for West Africa, noted, “This event is a testament to the power of music to bring fans and artists closer together. Working with Davido on the release of 5IVE highlights the energy surrounding Afrobeats globally, and the deep connection we see between the artist and his fans.”
The event’s highlight was a close-knit roundtable conversation, where fans shared their love for 5IVE, with “10 Kilo” emerging as an early favourite. Each guest left with a gift box featuring five fashion items from Nigerian streetwear brand Severe Nature, who also designed the official 5IVE merch.
Reflecting on his journey, Davido shared, “When you see artists like Beyoncé, Drake, Kendrick Lamar, and Rihanna, you realise the work it takes to get there. This time, I wanted to go all out, and I’m seeing the results.”
Spotify data underscores Davido’s growing global influence. In the past 12 months, his music has been added to over 12 million playlists worldwide.
The artist’s reach spans key markets including Nigeria, the U.S., U.K., South Africa, and France, with 34% of his listeners aged 18-24 and 41% aged 25-34.
As 5IVE continues to captivate listeners, this intimate event further solidified Davido’s position as one of Afrobeats’ leading voices, fostering a deeper connection between him and his dedicated fanbase.
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