E-Business
Lamudi Clocks 1, Records 116% Growth In Last 6 Months
Fast-growing property portal, Lamudi, this week celebrates its first anniversary, with the global real estate network more than doubling in size in the last six months.
Lamudi as a leading property website focusing on the emerging markets, grew by 116 percent between April and September this year.
The number of listings on the website now totals more than 670,000 properties to buy or rent, spreading across 28 countries around the world.
As competition over the online property space within the emerging markets has intensified, Lamudi has maintained a leading position within key regions, including Africa.
In Nigeria, Lamudi has grown rapidly over the past year to be become the largest online property portal in terms of number of listings.
The company has also focused on education, launching a market leading real estate journal which is now most-read online source of property information in the country.
Lamudi was founded on October 13, 2013, by German startup incubator Rocket Internet.
The property platform was launched in 16 countries one year ago and has since grown to cover 28 countries across Asia, Africa, the Middle East and Latin America.
Led by Paul Philipp Hermann, Kian Moini and Antonius Salis, co-founders, Lamudi now employs more than 400 staff split between its headquarters in Berlin and local teams in each market.
Paul Philipp Hermann, global Co-Founder and Managing Director, said: “Our goal from the very beginning has been to deliver a high-quality property portal in markets where searching for real estate online is a relatively new phenomenon. In all those markets we want to establish Lamudi as the market leader!”
Allie Morse, CEO Lamudi West and Central Africa said: “We are excited to be the number one portal for property in Africa, only one year after launch, and look forward to growing alongside the continent’s real estate sector.”
On his part, Obi Ejimofo, managing director of Lamudi Nigeria, added: “House-hunters in these regions should not be overlooked; as the internet becomes more widespread, they are seeking out the same services that are already commonplace in more established markets.
“Lamudi is innovative because we tackle markets that other property portals have so far ignored. We expect Lamudi’s growth spurt to continue for the remainder of 2014, and beyond.It is for this reason that we believe our product has resonated so strongly with property-seekers around the world.”
In the past year, Lamudi has undergone significant expansion in each of its markets.
In Latin America, Lamudi Mexico has seen the number of listings on its website increase six-fold over the past year.
The portal is already the leading real estate website in cities including Monterrey, Tijuana and Querétaro.
More than half the property listings from across the Lamudi network come from its Asian websites, namely Pakistan, Bangladesh, Indonesia, the Philippines, Myanmar and Sri Lanka.
In April, Lamudi received $US seven million in investment to grow its operations in Asia.
The company is now the leading property portal in Bangladesh and Myanmar.
Growth in Pakistan has been particularly remarkable.
The Lamudi.pk website recently reached 130,000 property listings – up from 10,000 listings last December., as well as a country-wide magazine In the Middle East, Lamudi is already the leading real estate portal in Jordan, expanding to 13,000 property listings in six months.
Globally, Lamudi launched both Android and iOS apps during 2014, which have been downloaded close to 100,000 times since June.