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Lasisi Elenu, Miss Techy, Aproko Doctor, Others Emerge Winners at Trendupp Awards 2022 | See Full List

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Mr Macaroni, Miss Techy, Lasisi Elenu, Kie Kie, Aproko Doctor, Zeelicious Foods, ShankComics, Lush Hair, R0dn3y, Pamilerin, Enioluwa, Jamesbrown, Mark Angel, Tunde Onakoya, Amazing Klef and Akinfaminu have all emerged as winners at the second edition of Trendupp Awards – Nigeria’s first-ever awards for influencers and content creators, which held on Sunday, June 12, 2022, at The Monarch Event Centre, Lagos, Nigeria.

The event was hosted by the multi-talented influencer, content creator and TV host Bukunmi Adeaga Ilori fondly known as Kie Kie.

This year’s edition was aimed at recognizing and applauding the outstanding work of influencers, content creators, brands and organisations in Nigeria for their immense contribution to the social media space and encouraging these audacious individuals and organizations.

All sixteen winners across each category were not only presented with their gold statuettes but also received cash prizes of $1000 each, while the winner of the Emerging Force category (the only voting category), ShankComics received a cash prize of $1,500 all courtesy of the event’s headline sponsor Chipper Cash App, one of the world’s leading financial service providers, as the brand’s support to the craft of these leading influencers and content creators in Nigeria.

 The most coveted award of the night, the “Force of Influence” was clinched by Mr Macaroni making him the influencer with the highest influence in the Nigerian social media space.

See the full list of winners here.

●      The Force of Collaboration: Brands that strategically identify and leverage impactful partnerships with content creators/Influencers between March 2021 – March 2022.

●      Winner: Lush Hair Nigeria

●      The Force of Comedy Skits: Influencers and content creators who commanded the highest engagement & vitality power in the comedy niche between March 2021 – March 2022.

●      Winner: Lasisi Elenu (Nosa Afolabi)

●      The Force of Creative Art (Endowed by MTVBase): Influencers and content creators who commanded the highest engagement & vitality power in the art niches such as painting/drawing, writing, video content production and dancing etc between March 2021 – March 2022.

●      Winner: Amazing Klef (Okwuchukwu Martins Dominic)

●      The Force of Food Content: Influencers and Content Creators who have been able to infuse creativity in their content thus commanding engagement in the food niche between March 2021 – March 2022.

●      Winner: Zeelicious Foods (Winifred Nwania)

●      The Force of Lifestyle Content (Endowed by Tramango): Influencers and content creators who commanded the highest engagement & vitality power in lifestyle niches such as beauty, travel and fashion between March 2021 – March 2022.

●      Winner: Akin Faminu

●      The Force of Online Sensation (Endowed by Dotts Media House): Individuals that have found a way to break through the noise and commanded attention in the social media space between March 2021 – March 2022.

●      Winner: James Brown (James Chukwueze Obialor)

●      The Force of Instagram: Influencers and Content creators with the most engaging content & virality power on Instagram between March 2021 – March 2022.

●      Winner: Kie Kie (Bukunmi Adeaga-Ilori)

●      The Force of Social Good: Influencers and content creators who clamoured/spoke up for the social good of the community/country between March 2021 – March 2022.

●      Winner: Tunde Onakoya

●      The Force of Tech Content: Influencers and content creators who have found a way to use content in communicating technological leaps and information in easily digestible and laudable ways between March 2021 – March 2022.

●      Winner: Miss Techy (Tobi Ayeni)

●      The Force of TikTok: Influencers and Content creators that commanded the highest engagement & virality power on Tiktok between March 2021 – March 2022.

●      Winner: R0dn3y (Rodney Odinakachi Umeh)

●      The Force of Twitter: Influencers and Content Creators that dominated the Twitter platform with meaningful/impactful conversations and threads between March 2021 – March 2022.

●      Winner: Pamilerin Adegoke

●      The Force of Virality: Influencer or content creator who mastered the art of making lasting impressions, with content that commands a high number of reposts, likes, shares and talkability between March 2021 – March 2022.

●      Winner: Enioluwa Adeoluwa

●      The Force of YouTube: Influencers and Content creators that commanded the highest engagement & virality power on YouTube between March 2021 – March 2022.

●      Winner: Mark Angel

●      The Force of Wellness: Influencers and content creators using social platforms to improve the well-being and health of the public in engaging ways between March 2021 – March 2022.

●      Winner: Aproko Doctor (Nonso Bobby Fidelis Egemba)

●      Emerging Force (Endowed by Chipper Cash App): Content creators and influencers who are rated as the next big deal in social media between March 2021 – March 2022.

●      Winner: ShankComics (Adesokan Emmanuel)

●      The Force of Influence (Endowed by Pepsi): Influencer or content creator who commanded the highest influence in the Nigerian social media space between March 2021 – March 2022.

●      Winner: Mr Macaroni (Debo Adedayo)

Trendupp Awards is an initiative of Trendupp, a platform where creatives receive support, publish exclusive content and build direct relationships with their fans across Africa.

The Trendupp Awards is presented by Dotts Media House and powered by Chipper Cash App –  one of the world’s leading financial service providers. Also proudly supported by MTV Base, Tramango, Africa Magic, YNaija, Brand Communicator, Vanguard Allure, BellaNaija.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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A Billion-Dollar Obsession in 90-Second Bites

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About ₦2 billion changes hands in bets every day (KPMG Gaming Outlook 2025), driven by a 60-million-strong punter base that treats wagering as both entertainment and side-hustle. Industry revenue is on pace to hit US $3.63 billion in gross gaming revenue (GGR) by December 2025 – roughly the size of Nigeria’s entire recorded-music market.

Smartphones rule this universe: more than 90 percent of slips now start and finish on a handset, which is why the market leaders obsess over data-lite apps and USSD deposits almost as much as odds feeds.

Our Litmus Test for “Best”

To separate hype from heft we graded each book on the nine variables that still matter after the banner ads fade:

  1. Odds edge & market depth – average margin on EPL, NPFL and niche sports
  2. Live tech stack – cash-out latency, in-play uptime, streaming rights
  3. Payout speed & reliability
  4. Responsible-gaming tools (RG) – time-outs, self-exclusion, deposit caps
  5. Licensing strength & dispute history
  6. Promotions that actually pay
  7. Product breadth – virtuals, jackpots, prediction games, casino
  8. Financial resilience – operating cash flow, retail footprint, VC war chest
  9. Cultural traction – agent networks, grassroots sponsorships, meme power

The Heavyweights – and Why Each Owns a Piece of The Best

OperatorWhat They NailTicking Time-BombsVerdict
SportyBetBiggest traffic (≈ 57 M visits / month), sub-5-second cash-outs, crazy-low EPL margin (~4.5%).Still no retail city hubs; crash loops on older Tecno devices.Mobile kingpin
Bet9jaHeritage trust, retail agents in 20 states, jackpots like Super9ja; circa ₦10 billion monthly handle.Dated UX; odds less sharp since 2024 revamp.Legacy war-horse
BetKingData-driven odds, Genius Sports in-play feed, renewed deal with Gamble Alert for RG training.Slower KYC queues at peak traffic.RG poster-child
Surebet247NLRC Permit 0001081; cash-first agent model with mobile slip tracking; boosted welcome bonus to ₦150k; full cash-out on domestic basketball.Android app, iOS app; livestream rights still pending.Mobile dark horse
1xBet & BetwayGlobal market buffet, esports, crypto options.Offshore-licence optics; occasional geoblock glitches.International muscle
NairaBet, AccessBET, Msport, Premier Bet, BetPawaNairaBet = pioneer cachet; Msport & BetPawa blitz TikTok; Premier Bet just signed Francis Ngannou.Each misses at least one core pillar (RG tooling, market depth or fast payouts).Specialist niches

Two Deep-Cut Insights the Billboards Won’t Show You

  1. Women are quietly reshaping the market. According to University of Abuja (“according to data from the University of Abuja”), 30 percent of urban Lagos women now gamble regularly, and a 2025 field survey found daily spend often tops ₦50,000 despite lower median income.
  2. Mobile-money betting dents student wallets. According to Lagos State University, mobile-money deposits explain 26.7 percent of the variance in student financial well-being – a stat that should make every platform’s RG desk sweat.

So, Who Actually Wins?

  • Premier-League diehards who live for lightning-fast in-play cash-out: SportyBet wears the crown.
  • Corner-shop loyalists who still like to chat with a clerk: Surebet247 Betshop nails the cash-plus-mobile sweet spot.
  • Jackpot chasers who want EPL on Saturday, Ugandan Super League on Tuesday, and darts on Thursday: Bet9ja is still the Swiss-Army knife.
    Punters who value self-exclusion toggles and deposit caps (you should): BetKing edges ahead.

In reality, “best” is contextual. Odds hawks, live-stream junkies, crypto degenerates and agent-network stalwarts will all point to different logos. What you don’t want is a bookie that melts down at 89′ when Villarreal finally scores.

On that front, the four names above – plus a rapidly innovating Surebet247 mobile bet shop – look built to survive Nigeria’s next data-price hike and the NLRC’s tightening audit screws.

The rest? Keep one eye on their uptime dashboards – and the other on your bankroll.


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Nigeria Week Ahead: Inflation, Oil and Naira in focus

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By Lukman Otunuga, Senior Market Analyst at FXTM.

A flurry of high-risk events may pump global financial markets with fresh volatility this week.

Top-tier data, including US Inflation, the unofficial start of earnings season, and US Congress Crypto Week,” among other themes, could spell fresh opportunities.

Amidst this, uncertainty over global trade will add to the mix after President Donald Trump threatened 35% tariffs on the EU and Mexico over the weekend.

Regarding US inflation, this may impact bets around Fed cuts in the second half of this year. Markets are forecasting CPI to rise 2.6% from 2.4% in the prior month, with core CPI rising to 2.9% from 2.8%. Signs of rising prices may shave bets around the Fed cutting interest rates – boosting the dollar as a result.

Closer to home, Nigerias June CPI data due July 15 is expected to show signs of cooling inflationary pressures. This could offer some relief to the Central Bank of Nigeria (CBN) which aggressively hiked interest rates throughout 2024. Inflation is expected to have eased to 21.4% year-on-year from 23% in May – marking the 4th consecutive month of decline. However, the slowdown is largely a technical adjustment aided by the recent gains in the Naira amid higher non-oil exports and a weaker dollar.

The CBN is scheduled to meet later this month and will most likely keep rates unchanged at 27.5%.

One key challenge for the country will be how to re-tweak its budget for lower oil prices. Indeed, the budget was based around oil production at 2 million barrels and oil prices of $75. Brent is trading around $70 with the nation producing 1.544m b/d of crude in May according to OPEC. Nigeria is hoping to raise production to 1.9m b/d by the end of 2025. But its impact on the economy may be muted if oversupply and tepid demand keep oil prices subdued. Brent is up 4% this month but still down over 6% since the start of 2025.


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EFCC Re-Arraigns Echefu, TStv CEO for Allegedly Defrauding Ex-Minister of N1Bn, $1.3m

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Bright Echefu, chief executive officer, Telecom Satellites Limited (TStv), and three co‑defendants appeared before the Federal High Court in Abuja yesterday on an amended twelve‑count indictment brought by the Economic and Financial Crimes Commission (EFCC). The charges allege money laundering, tax evasion, and investment fraud involving approximately ₦1 billion and $1.3 million.

EFCC Re-Arraigns Echefu, TStv CEO for Allegedly Defrauding Ex-Minister of N1Bn, $1.3m

Bright Echefu, chief executive officer, TStv

In addition to Echefu, the defendants are TStv Executive Director, Felix Igboanuga, Telecom Satellites Limited itself, and Briechberg Investment Ltd.

According to the April 5, 2025, amended charge sheet the EFCC accuses the quartet of defrauding Mr. Tanimu Turaki, Managing Director of Kalsiyam Global and former Minister of Special Duties, alongside BYI General Limited, out of a combined investment of ₦1 billion and $1.3 million. The commission has also included a ₦66 million alleged tax default.

The revised indictment lists:

Count 2: ₦33,909,542.47 in unremitted Company Income Tax

Count 3: ₦13,519,382.00 in unremitted VAT

Count 4: ₦19,488,860.00 in unremitted PAYE

Counts 5–12: Various fraud‑related transactions, including ₦380 million from Kalsiyam Farm, ₦400 million from BYI General Ltd and $1.35 million in loans secured under false pretences.

All defendants pleaded not guilty once again. At the hearing before Justice Mohammed Umar, Echefu’s lead counsel, Senior Advocate Eyitayo Fatogun, informed the court of ongoing settlement discussions with the complainants.

“There are moves to settle this matter and there was a meeting on Saturday between myself and the Nominal Complainant as it is about investment,” Fatogun stated.

“The Defendants have paid some money and I was thinking that the matter be adjourned for report of settlement.”

EFCC counsel A.S. Tomwell confirmed receipt of those payments but emphasized the necessity of entering a plea before considering any adjournment. The court thus ordered the formal reading of the charges and adjourned the trial to October 15, 2025.


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