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Lasisi Elenu, Miss Techy, Aproko Doctor, Others Emerge Winners at Trendupp Awards 2022 | See Full List

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Mr Macaroni, Miss Techy, Lasisi Elenu, Kie Kie, Aproko Doctor, Zeelicious Foods, ShankComics, Lush Hair, R0dn3y, Pamilerin, Enioluwa, Jamesbrown, Mark Angel, Tunde Onakoya, Amazing Klef and Akinfaminu have all emerged as winners at the second edition of Trendupp Awards – Nigeria’s first-ever awards for influencers and content creators, which held on Sunday, June 12, 2022, at The Monarch Event Centre, Lagos, Nigeria.

The event was hosted by the multi-talented influencer, content creator and TV host Bukunmi Adeaga Ilori fondly known as Kie Kie.

This year’s edition was aimed at recognizing and applauding the outstanding work of influencers, content creators, brands and organisations in Nigeria for their immense contribution to the social media space and encouraging these audacious individuals and organizations.

All sixteen winners across each category were not only presented with their gold statuettes but also received cash prizes of $1000 each, while the winner of the Emerging Force category (the only voting category), ShankComics received a cash prize of $1,500 all courtesy of the event’s headline sponsor Chipper Cash App, one of the world’s leading financial service providers, as the brand’s support to the craft of these leading influencers and content creators in Nigeria.

 The most coveted award of the night, the “Force of Influence” was clinched by Mr Macaroni making him the influencer with the highest influence in the Nigerian social media space.

See the full list of winners here.

●      The Force of Collaboration: Brands that strategically identify and leverage impactful partnerships with content creators/Influencers between March 2021 – March 2022.

●      Winner: Lush Hair Nigeria

●      The Force of Comedy Skits: Influencers and content creators who commanded the highest engagement & vitality power in the comedy niche between March 2021 – March 2022.

●      Winner: Lasisi Elenu (Nosa Afolabi)

●      The Force of Creative Art (Endowed by MTVBase): Influencers and content creators who commanded the highest engagement & vitality power in the art niches such as painting/drawing, writing, video content production and dancing etc between March 2021 – March 2022.

●      Winner: Amazing Klef (Okwuchukwu Martins Dominic)

●      The Force of Food Content: Influencers and Content Creators who have been able to infuse creativity in their content thus commanding engagement in the food niche between March 2021 – March 2022.

●      Winner: Zeelicious Foods (Winifred Nwania)

●      The Force of Lifestyle Content (Endowed by Tramango): Influencers and content creators who commanded the highest engagement & vitality power in lifestyle niches such as beauty, travel and fashion between March 2021 – March 2022.

●      Winner: Akin Faminu

●      The Force of Online Sensation (Endowed by Dotts Media House): Individuals that have found a way to break through the noise and commanded attention in the social media space between March 2021 – March 2022.

●      Winner: James Brown (James Chukwueze Obialor)

●      The Force of Instagram: Influencers and Content creators with the most engaging content & virality power on Instagram between March 2021 – March 2022.

●      Winner: Kie Kie (Bukunmi Adeaga-Ilori)

●      The Force of Social Good: Influencers and content creators who clamoured/spoke up for the social good of the community/country between March 2021 – March 2022.

●      Winner: Tunde Onakoya

●      The Force of Tech Content: Influencers and content creators who have found a way to use content in communicating technological leaps and information in easily digestible and laudable ways between March 2021 – March 2022.

●      Winner: Miss Techy (Tobi Ayeni)

●      The Force of TikTok: Influencers and Content creators that commanded the highest engagement & virality power on Tiktok between March 2021 – March 2022.

●      Winner: R0dn3y (Rodney Odinakachi Umeh)

●      The Force of Twitter: Influencers and Content Creators that dominated the Twitter platform with meaningful/impactful conversations and threads between March 2021 – March 2022.

●      Winner: Pamilerin Adegoke

●      The Force of Virality: Influencer or content creator who mastered the art of making lasting impressions, with content that commands a high number of reposts, likes, shares and talkability between March 2021 – March 2022.

●      Winner: Enioluwa Adeoluwa

●      The Force of YouTube: Influencers and Content creators that commanded the highest engagement & virality power on YouTube between March 2021 – March 2022.

●      Winner: Mark Angel

●      The Force of Wellness: Influencers and content creators using social platforms to improve the well-being and health of the public in engaging ways between March 2021 – March 2022.

●      Winner: Aproko Doctor (Nonso Bobby Fidelis Egemba)

●      Emerging Force (Endowed by Chipper Cash App): Content creators and influencers who are rated as the next big deal in social media between March 2021 – March 2022.

●      Winner: ShankComics (Adesokan Emmanuel)

●      The Force of Influence (Endowed by Pepsi): Influencer or content creator who commanded the highest influence in the Nigerian social media space between March 2021 – March 2022.

●      Winner: Mr Macaroni (Debo Adedayo)

Trendupp Awards is an initiative of Trendupp, a platform where creatives receive support, publish exclusive content and build direct relationships with their fans across Africa.

The Trendupp Awards is presented by Dotts Media House and powered by Chipper Cash App –  one of the world’s leading financial service providers. Also proudly supported by MTV Base, Tramango, Africa Magic, YNaija, Brand Communicator, Vanguard Allure, BellaNaija.

 


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MultiChoice Reportedly Testing Weekly Subscriptions amid Use Decline

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MultiChoice is reportedly testing weekly subscription plans in Uganda, aiming to ease financial pressure on customers struggling with monthly payments.

MultiChoice Reportedly Testing Weekly Subscriptions amid Use Decline

If successful, the pay-TV giant may expand the model to other African markets as it fights to retain subscribers amid economic challenges, according to the Sunday Times.

The company, which operates in 16 African countries, has seen its subscriber base shrink by 1.2 million in the past year, dropping to 14.5 million.

Half of those losses came from South Africa, where high unemployment and rising living costs have forced households to cut discretionary spending, including DStv subscriptions.

Calvo Mawela, group CEO, MultiChoice, confirmed the weekly subscription trial has been running for seven weeks.

“Within three to six months, we’ll have a good idea if it’s working,” he told the Sunday Times.

“If successful, we’ll expand it to other markets. We believe this approach can help customers in the same way prepaid mobile services revolutionized telecoms.”

MultiChoice faces financial strain from currency depreciation in key markets like Nigeria, Angola, and Ghana, alongside rising inflation.

In South Africa, economic stagnation has further squeezed consumer budgets.

Despite a recent 31% price hike in Nigeria, Mawela remains optimistic, noting that the naira has stabilized and subscriber recovery may follow.

While the new payment option could improve affordability, Mawela dismissed the idea of letting users customize channel bundles, stating, “We still don’t think it works.”

However, MultiChoice is researching tiered packages, including separate sports and entertainment offerings, to boost revenue.

The company is also streamlining costs, targeting R2 billion in savings by 2026 through reduced satellite expenses, better content deals, and fewer decoder subsidies.

As broadband penetration grows, MultiChoice reports a 38% surge in DStv Stream users.

However, its standalone streaming platform, Showmax, has underperformed initial expectations despite a 44% increase in paying subscribers. Mawela admitted the venture’s high costs are unsustainable, prompting talks with partner Comcast NBCUniversal to adjust funding.

“Streaming is the future, but data prices must improve for it to thrive in Africa,” MultiChoice stated.

For now, the company hopes flexible subscriptions and cost controls will stabilize its business as it navigates a tough economic climate.

 

 

 

 

 


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Multichoice Nigeria Faces Revenue Decline Amid Economic Challenges

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MultiChoice Nigeria’s subscription revenue declined by 44 per cent to $197.74m in the financial year ended March 2025, down from $355.93m recorded in the same period a year earlier, as rising inflation and a worsening economic climate triggered a mass exit of subscribers.

The sharp revenue drop was driven by “sizeable customer losses in Nigeria as high inflation adds more pressure on consumers,” the company said in its latest financial report. Inflation stood at 23.71 per cent in April 2025, according to the National Bureau of Statistics.

The pay-TV provider has lost 1.4 million subscribers in Nigeria since its financial year ended in March 2023.

Nigeria alone accounted for 77 per cent of the 1.8 million subscribers lost across MultiChoice’s Rest of Africa segment, which includes markets such as Kenya, Zambia, and Angola.

Between April and September 2024, the company lost 243,000 subscribers in Nigeria, as macroeconomic and consumer conditions deteriorated further.

At the close of its 2025 fiscal year, MultiChoice reported 14.5 million total subscribers, with 7.5 million of them in RoA. The group attributed part of the overall decline in performance to foreign exchange losses resulting from a 44 per cent depreciation of the naira against the US dollar.

MultiChoice said it incurred foreign exchange losses of $158.19m and managed to remit only $133m from Nigeria at an average exchange rate of N1,589 per dollar, compared to $184m at N1,044 per dollar in the previous year.

“Nigeria’s economic challenges had a significant impact on our Rest of Africa operations, contributing to a 23 per cent drop in RoA subscription revenue to $779.66m,” said Chief Executive Officer, MultiChoice Group, Calvo Mawela.

Total subscription revenue, including South Africa, declined by 11 per cent year-on-year to $2.27bn. Overall group revenue fell nine per cent to $2.87bn, while operating profit declined by 34 per cent to $263.50m. Trading profit dropped by nearly half to $228.14m.

“Our performance reflects both the challenges we’ve faced and the resilience of our teams,” said Mawela. “While macroeconomic pressures and currency volatility have weighed on our results, our disciplined execution, cost management, and investment in new long-term growth opportunities position us well for the future.”

In spite of its declining linear subscriber base, down 2.8 million across two financial years, MultiChoice reported notable growth in its digital and streaming businesses.

DStv Internet revenue rose 85 per cent, KingMakers grew by 76 per cent in constant currency, DStv Stream increased 48 per cent, and Showmax saw a 44 per cent year-on-year rise in active paying customers.

“Our strategy is shaped by developments in our industry, such as changes in technology which are driving shifts in consumer behaviour, as well as the impact of a rise in piracy, streaming services, and social media,” Mawela said.


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LASERC Takes Full Control of Electricity Regulation in Lagos

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Lagos State Electricity Regulatory Commission (LASERC) has issued a new directive establishing a formal regulatory framework for electricity market operations within Lagos.

With the release of Order No. LASERC ORDER/001/2025, the commission finalizes the shift of oversight from the Nigerian Electricity Regulatory Commission (NERC) to LASERC, aligning with the Electricity Act 2023 and Lagos State Electricity Law 2024.

Under the new regulations, individuals or entities involved in electricity-related activities in Lagos must obtain a license or permit from LASERC. Licenses issued by other regulatory bodies will no longer be recognized. Unlicensed operators must immediately halt operations and apply for proper authorization to avoid penalties, which include a fine of ₦20 million and additional daily fines of ₦20,000 for continued violations.

LASERC has encouraged entities unsure of their regulatory status to seek clarification to prevent sanctions. Despite the transition, existing national guidelines, including tariff structures, grid codes, and safety regulations, will remain in effect unless amended.

Dr. Fouad Animashaun, CEO and Executive Commissioner of LASERC, emphasized that the order is designed to ensure a secure, efficient, and reliable electricity market in Lagos.

He reiterated the commission’s commitment to global standards and safeguarding the interests of electricity consumers and investors.

This policy marks a significant shift in the state’s power sector and aims to enhance regulatory compliance while ensuring a more structured and effective electricity market.


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