Broadcasting
Lasisi Elenu, Miss Techy, Aproko Doctor, Others Emerge Winners at Trendupp Awards 2022 | See Full List

Mr Macaroni, Miss Techy, Lasisi Elenu, Kie Kie, Aproko Doctor, Zeelicious Foods, ShankComics, Lush Hair, R0dn3y, Pamilerin, Enioluwa, Jamesbrown, Mark Angel, Tunde Onakoya, Amazing Klef and Akinfaminu have all emerged as winners at the second edition of Trendupp Awards – Nigeria’s first-ever awards for influencers and content creators, which held on Sunday, June 12, 2022, at The Monarch Event Centre, Lagos, Nigeria.
The event was hosted by the multi-talented influencer, content creator and TV host Bukunmi Adeaga Ilori fondly known as Kie Kie.
This year’s edition was aimed at recognizing and applauding the outstanding work of influencers, content creators, brands and organisations in Nigeria for their immense contribution to the social media space and encouraging these audacious individuals and organizations.
All sixteen winners across each category were not only presented with their gold statuettes but also received cash prizes of $1000 each, while the winner of the Emerging Force category (the only voting category), ShankComics received a cash prize of $1,500 all courtesy of the event’s headline sponsor Chipper Cash App, one of the world’s leading financial service providers, as the brand’s support to the craft of these leading influencers and content creators in Nigeria.
The most coveted award of the night, the “Force of Influence” was clinched by Mr Macaroni making him the influencer with the highest influence in the Nigerian social media space.
See the full list of winners here.
● The Force of Collaboration: Brands that strategically identify and leverage impactful partnerships with content creators/Influencers between March 2021 – March 2022.
● Winner: Lush Hair Nigeria
● The Force of Comedy Skits: Influencers and content creators who commanded the highest engagement & vitality power in the comedy niche between March 2021 – March 2022.
● Winner: Lasisi Elenu (Nosa Afolabi)
● The Force of Creative Art (Endowed by MTVBase): Influencers and content creators who commanded the highest engagement & vitality power in the art niches such as painting/drawing, writing, video content production and dancing etc between March 2021 – March 2022.
● Winner: Amazing Klef (Okwuchukwu Martins Dominic)
● The Force of Food Content: Influencers and Content Creators who have been able to infuse creativity in their content thus commanding engagement in the food niche between March 2021 – March 2022.
● Winner: Zeelicious Foods (Winifred Nwania)
● The Force of Lifestyle Content (Endowed by Tramango): Influencers and content creators who commanded the highest engagement & vitality power in lifestyle niches such as beauty, travel and fashion between March 2021 – March 2022.
● Winner: Akin Faminu
● The Force of Online Sensation (Endowed by Dotts Media House): Individuals that have found a way to break through the noise and commanded attention in the social media space between March 2021 – March 2022.
● Winner: James Brown (James Chukwueze Obialor)
● The Force of Instagram: Influencers and Content creators with the most engaging content & virality power on Instagram between March 2021 – March 2022.
● Winner: Kie Kie (Bukunmi Adeaga-Ilori)
● The Force of Social Good: Influencers and content creators who clamoured/spoke up for the social good of the community/country between March 2021 – March 2022.
● Winner: Tunde Onakoya
● The Force of Tech Content: Influencers and content creators who have found a way to use content in communicating technological leaps and information in easily digestible and laudable ways between March 2021 – March 2022.
● Winner: Miss Techy (Tobi Ayeni)
● The Force of TikTok: Influencers and Content creators that commanded the highest engagement & virality power on Tiktok between March 2021 – March 2022.
● Winner: R0dn3y (Rodney Odinakachi Umeh)
● The Force of Twitter: Influencers and Content Creators that dominated the Twitter platform with meaningful/impactful conversations and threads between March 2021 – March 2022.
● Winner: Pamilerin Adegoke
● The Force of Virality: Influencer or content creator who mastered the art of making lasting impressions, with content that commands a high number of reposts, likes, shares and talkability between March 2021 – March 2022.
● Winner: Enioluwa Adeoluwa
● The Force of YouTube: Influencers and Content creators that commanded the highest engagement & virality power on YouTube between March 2021 – March 2022.
● Winner: Mark Angel
● The Force of Wellness: Influencers and content creators using social platforms to improve the well-being and health of the public in engaging ways between March 2021 – March 2022.
● Winner: Aproko Doctor (Nonso Bobby Fidelis Egemba)
● Emerging Force (Endowed by Chipper Cash App): Content creators and influencers who are rated as the next big deal in social media between March 2021 – March 2022.
● Winner: ShankComics (Adesokan Emmanuel)
● The Force of Influence (Endowed by Pepsi): Influencer or content creator who commanded the highest influence in the Nigerian social media space between March 2021 – March 2022.
● Winner: Mr Macaroni (Debo Adedayo)
Trendupp Awards is an initiative of Trendupp, a platform where creatives receive support, publish exclusive content and build direct relationships with their fans across Africa.
The Trendupp Awards is presented by Dotts Media House and powered by Chipper Cash App – one of the world’s leading financial service providers. Also proudly supported by MTV Base, Tramango, Africa Magic, YNaija, Brand Communicator, Vanguard Allure, BellaNaija.
Broadcasting
IFC, AfDB Collaborate with EbonyLife Media to Explore Supporting the African Film Industry to Drive Job Creation

As part of their ongoing efforts to support the growth of Africa’s creative industries and drive job creation in the region, IFC and the African Development Bank have announced a collaboration with EbonyLife Media, Nigeria’s leading media company, to explore the conditions for the creation of a pan-African investment vehicle targeted at the region’s film sector.
The aim is to improve access to financing for productions that promote original African stories around the world. EbonyLife Media has built a reputation for bringing compelling African narratives to global audiences through innovative storytelling.
The company has produced some of the highest-grossing movies in the region and enjoys strategic collaborations with global media companies, including Sony Pictures Television, Westbrook Studios, Starz, Macro Film Studios and Idris Elba’s 22 Summers.
This effort is in line with IFC’s strategy to expand Africa’s creative industries, recognizing the sector’s potential to drive job creation – especially for youth – promote inclusive narratives, and stimulate economic growth across emerging markets.
Despite the growth of film production across the continent over the last few years, Africa’s film sector remains untapped. According to UNESCO, the sector currently supports approximately 5 million jobs and contributes $5 billion to the continent’s GDP.
However, the industry faces significant challenges that inhibit its growth potential, including persistent financing gaps, policy barriers and lack of a robust intellectual property regulatory framework and implementation, which results in up to 50 percent revenue loss to piracy by film producers in the region.
In this context, IFC, AfDB and Ebony Life are exploring ways in which they can crowd in more capital into African film productions and support the expansion of the film industry at scale in the continent, while working with governments to introduce protection of intellectual property and film incentives, essential to strengthen the economics of film production in the continent.
“Africa’s creative economy is a cultural asset and an engine for inclusive growth, youth employment, and global influence. Through this partnership, we aim to unlock new capital for the continent’s storytellers, helping them bring authentic African voices to international platforms while boosting job creation in one of the most dynamic sectors of the future,” said Dahlia Khalifa, Regional Director for Central Africa and Anglophone West Africa at IFC.
Ousmane Fall, The African Development Bank Group’s Director for Private Sector Operations, said: “This collaboration reflects the African Development Bank Group’s growing interest in creative industries as a growth sector supporting entrepreneurship and job creation for young people and women in Africa.
“By joining forces with EbonyLife, Nigeria’s premium media conglomerate, and IFC, a like-minded DFI institution, we are seeking to support the creation of a sustainable investment vehicle for film production in Africa”.
“This has been a long time coming. For nearly two years, I’ve been quietly laying the groundwork—defining and building an ecosystem designed to scale, to unlock opportunity, and to provide the vital capital African filmmakers need to create stories that resonate across borders and generations.
“Today, I am thrilled and deeply proud to welcome the IFC and AfDB on this journey. Together, we will identify ways in which we can catalyze a new era of African storytelling that can thrive on the global stage” said Mo Abudu, CEO, EbonyLife Media.
Broadcasting
Prioritising Security: The Bedrock of Stronger Workplace Collaboration in Nigeria

By Kehinde Ogundare, Country Head, Zoho Nigeria
In Nigeria’s dynamic and often demanding business landscape, robust workplace collaboration is no longer a luxury—it is a necessity for sustainable growth and resilience. As per a study, 86% of employees believe that a lack of collaboration can lead to workplace failures; its significance cannot be overstated. As enterprises in 2025 increasingly adopt digital tools to enhance teamwork, one critical foundation must support this transformation: unwavering security.
Today, the need to prioritise security goes far beyond protecting sensitive data. It is about fostering trust and laying a solid foundation upon which effective, innovative collaboration can thrive—especially in an era marked by ever-evolving cyber threats.
Security: The Hidden Pillar of Effective Collaboration
Collaboration flourishes in an environment grounded in confidence and safety. When employees trust that their tools are secure against the sophisticated cyber threats of 2025, they are more likely to share information freely and engage deeply. A secure environment nurtures the psychological safety required for open and meaningful contribution.
Conversely, environments that lack adequate security measures not only deter open collaboration but also expose businesses to data breaches, operational disruptions, and the erosion of client and stakeholder trust—risks no forward-thinking enterprise can afford.
Therefore, security must be treated as a core strategic priority rather than an afterthought. This involves implementing best practices such as strict data access controls based on the principle of least privilege and comprehensive data protection measures—encryption, vulnerability management, and safeguarding data at rest, in transit, and in use. Such a commitment becomes the foundation for enduring, high-performing collaboration.
Integrated Platforms: Enabling Secure, Seamless Collaboration
Striking the right balance between agile collaboration and stringent security requires a deliberate, policy-driven approach. Nigerian businesses should adopt integrated platforms where security is built into the very core of the solution. These platforms offer a unified environment for communication, project management, and data sharing—underpinned by a comprehensive data security policy that includes clear protocols for data handling, processing, and privacy.
Here, the value of an all-in-one, inherently secure software suite becomes evident. Solutions that are both affordable and designed with embedded security features empower businesses to protect critical data while facilitating efficient teamwork. Features like data classification, minimal storage of sensitive information, and built-in compliance tools ensure that security is always active—shielding organisations from complex modern threats.
Moreover, these platforms streamline communication and task management, reducing meetings considered ineffective. By providing coordination and information flow, they foster stronger collaboration and drive sustainable growth in Nigeria’s competitive market.
Building a Secure Future for Collaboration
The path to truly collaborative workplaces begins with an unshakable commitment to security. It is an investment that yields significant returns in the form of increased efficiency, stronger team cohesion, and increased stakeholder trust.
For business leaders, the mandate is clear: make security an integral, non-negotiable element of your collaboration strategy. Doing so not only protects your present operations from an increasingly hostile cyber landscape but also establishes a resilient foundation for future innovation and growth.
The future of work in Nigeria is undoubtedly collaborative. Its long-term, however, will be determined by how securely that collaboration is built and maintained.
Broadcasting
CCPT Dismisses Class Action Suit against MultiChoice over Tariff Hikes

Competition and Consumer Protection Tribunal (CCPT) in Abuja has dismissed a class action suit filed by one Uche Diala and 961 other DStv and GOtv subscribers against MultiChoice Nigeria and the Federal Competition and Consumer Protection Commission (FCCPC), citing lack of jurisdiction.
The suit challenged MultiChoice’s subscription price increases in November 2023 and May 2024, which the claimants described as arbitrary, exploitative, and unfair.
Diala and others sought to reverse the hikes and compel the company to adopt a more flexible billing model, such as a pay-as-you-view system used in other countries like South Africa.
They also accused MultiChoice of price discrimination against Nigerian consumers.
MultiChoice, through its counsel, raised a preliminary objection, arguing that pricing decisions do not fall within the tribunal’s remit and that the suit was improperly filed as a class action without first seeking the tribunal’s leave.
In its ruling on Thursday, the tribunal’s three-member panel led by Justice Thomas Okosun held that the core issues raised, which were pricing and tariff regulation, fall under the exclusive purview of the executive branch, particularly the President, as stipulated under the Price Control Act.
“The issue of price regulation is a matter that falls within the exclusive purview of the President of the Federal Republic of Nigeria,” Okosun stated.
While the tribunal acknowledged it holds both original and appellate jurisdiction under the FCCPC Act, it emphasized that such authority does not cover general price control unless abuse of market dominance is established—a point the claimants failed to prove.
On the procedural matter of filing a class action without prior approval, the tribunal noted that although it is ideal to obtain leave, failure to do so was not fatal in this instance since the claimants demonstrated a shared grievance and common interest.
Nonetheless, the tribunal upheld MultiChoice’s objection, ruling that it lacked jurisdiction to adjudicate the matter.
“The preliminary objection of the first defendant succeeds,” the panel held. “This suit is accordingly struck out for want of jurisdiction.”
This ruling follows a similar outcome on May 8, when a Federal High Court in Abuja upheld MultiChoice’s price increases after the company sued the FCCPC.
In that judgment, Justice James Omotoso declared that the FCCPC lacked the authority to fix or suspend subscription rates.
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