Legend Rewards Loyalty @ ‘Real Deal Nite’

Sequel to the successful completion of its full product circle with the launch in November 2011 of Legend extra stout in Can, the brand has gone a step further in its reward process for 2012 with the unveiling of “Real Deal Nite”, a monthly in-bar brand activation that reward consumers for being loyal to the brand. The reward process which was held at the popular Niteshift Coliseum drew two popular artistes, J. Martins, Mike Okri and brand loyalists who carted home various prizes. Legend Extra stout, a premium stout brand from the stables of foremost brewer, Nigeria Breweries plc, rewarded loyal consumers at the event with gift items ranging from refrigerators, DVD players, generating sets, standing fans and other fantastic gift items. Funso Ayeni, Brand manager, Legend Extra Stout, stated that the relevance of the “Real Deal Nite” is to create an atmosphere where the brand bonds with its consumers and to make them understand the brand essence, “we are calling on people to follow the brand, try it and of course become a loyalist.” Ayeni stressed that Legend Extra stout is by far “the best brewed stout brand in Nigeria with distinguishing qualities that sets it apart from other stout brands in the market because of the full brewed process that it undergoes,” adding that the “Real Deal Nite” which started in March 2011, would also be spreading its tentacles to Benin, Port-Harcourt and Abuja in the coming months. Harrison Okolie, one of the winners in the raffle draw promo who was attending the event for the first time, was filled with joy when he was announced winner of a brand new generating set. According to Okolie, who resides in Apapa area of Lagos state, “I am really excited to be here today. I have never won anything of this magnitude. I am so happy because I have won this generator at a time when power supply is epileptic and when one must own at least two generators to enjoy stable electric supply in Nigeria. This would definitely complement the one I have at home.” Okolie, who is also a devoted brand loyalist, commended the brand not just for the unique bitter taste of the Legend stout, but also for giving consumers the opportunity to share in the fun and excitement of “Legend Real Deal Nite”. Another winner, Jones Omonuwa, a Lagos based lawyer, who is also a gold-carrying member of the Niteshift Coliseum, carted home a brand new refrigerator. He acknowledged that his experience at the event was great and exciting since he started attending the event from the inception. “It is a great feeling today having won a refrigerator knowing that this gesture by Nigerian Breweries is aimed at rewarding consumers like me. If you look at my table and judging by the number of Legend Extra stout bottles, you will confirm that I am loyal to Legend Extra Stout. My advice to consumers is that they should taste either the Legend in a can or bottle to have a feel of the rich taste of Legend Extra stout and I promise that they will be devoted to the brand much the same way as I am now”. He added. The ambience at the event was electrifying as some of Nigeria’s best entertainers thrilled the audience to ample fun and excitement. The event which holds every last Friday of the month, gives brand loyalists an opportunity to win fantastic prizes in a raffle draw promo while they have fun and feel the spirit and uniqueness of the Legend brand. The in-house live band set the tone for what turned out an exciting night as they treated guests to series of melodious sounds. There was a general feeling of nostalgia as evergreen music legend, Mike Okri, thrilled the audience with his sublime dance steps and got the crowd jumping to their feet as he took them back in time with his hit songs ‘Omoge’, ‘Time na Money’, and ‘Rumba Dance.’ Also on ground to add spice to the event was one of Nigeria’s most celebrated comedians, I go Dye, whose pristine jokes sent the audience reeling in uncontrollable laughter. Africa’s top music act, J Martins was also available to thrill the audience. He capped the night’s musical performances with series of his hit songs which sent the audience into a wild frenzy as they pleaded for more. The in-house DJ lived up to expectation as he constantly kept the audience dancing till the wee hours of the morning with hit different hit songs. Ken Caleb Olumense, Guv’nor of Niteshift Coliseum, while opening the dance floor enjoined Legend brand loyalists and other Gold carrying members of the Club who specifically came to feel the vibe and the special package of quality fun that Legend Stout guarantees every last Friday of the month, to enjoy the refined taste of Legend, enjoy the music and participate in the free raffle that comes with the “Legend Real Deal Nite.”