Lenovo Strategizes, Showcases PC+ Innovations for Businesses in Nigeria

Lenovo primed as the second largest PC Company in the world has reiterated commitment to Nigeria while outlining its business and PC+ strategy in the country.

The company’s delegation, led by Oliver Ebel, executive director and general manager, Lenovo Middle East and Africa (MEA) and Graham Braum, Lenovo Africa general manager, during a meeting with representatives from government and private organizations, as well as business partners, pledged Lenovo’s to empower local channel through its Partner Network Program launch.

 As the global corporation marks its landmark achievement in securing the number two market position amongst PC manufacturers worldwide (according to IDC Q4 2012 Preliminary Results), Ebel said Lenovo recognizes the strategic importance of growth markets such as Nigeria for sustained growth.

 He said: “Nigeria is one of Lenovo Africa key growth markets and we are here today to affirm our commitment to customers and partners in the country. The ICT sector is continuously developing in Nigeria and technology plays a key role in the development and economic growth of countries; that is why, it is important for Lenovo to bring innovative devices to Nigeria to empower businesses and consumers. This further complements our mission to become the leader in PC+, by addressing the increasing demand to stay connected on different devices.”

 During the visit to Nigeria, Lenovo executives launched the Lenovo Partner Network program, designed to skill-up channel partners and strengthen relations across MEA.

 The introduction of the program in Nigeria will help existing and new partners with in-depth knowledge and tools to enhance their relationship with Lenovo, including access to a free online resource and a loyalty reward scheme.

 Comprised of three membership levels – Member, Premium and Gold Partner – the program is designed to educate partners and potential members on the benefits of working with Lenovo. The program rewards loyal customers through an updated membership status (Premium or Gold) whereby they are entitled to additional resource and benefits.

 Commenting on the launch, Graham Braum said: “Our channel partners are fundamental to the success of our business as we strive towards becoming the number one PC manufacturer globally. The channel is our primary route to both the enterprise and consumer market and it is important our partners understand our products and capabilities. Our relationship with our partners is the crux of our success globally and in Africa; we invest heavily in this relationship and ensure our product portfolio and program is designed to enable our partners’ success.”