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Lessons from Oga At the Top

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The government should have capitalised on a recent embarrassing incident in which an official was exposed as incompetent to mount a major PR coup against its critics.

But it is too optimistic to expect state bureaucrats in Nigeria to see rare opportunities thrust right under their noses

Nigeria has persisted through fourteen continuous years of a tumultuous democratic experiment, and to date that is what it continues to do: persist.

Through the apparent corruption and graft, through the wasteful spending and government extravagance, and through the failing infrastructure and security, Nigeria persists.

Despite constant reports of impending doom and collapse, Nigerians find levity in most things; it is perhaps an escape from reality and a skill that was necessitated after the failure of many administrations.

Perhaps it is also the reason the entertainment and leisure industries have thrived in the country during recent years.

One such moment is the ogaatthetop internet phenomenon that has swept the country in recent weeks. The story’s background follows as such: a state commandant of a paramilitary organisation called the NSCDC (Nigerian Security and Civil Defence Corps) appeared on a popular local morning talk show to address allegations of fraudulent recruitment practices within the corps and to shed light on some of the activities of the corps.

During a segment of the show he was asked to provide website details for the corps; he could not. In spite of this, he did put up a brave face and excused his momentary lapse by stating that such details could only be provided by his Oga (a Nigerian colloquialism for Boss) at the top.

Hence, he birthed an internet phenomenon and inadvertently provided several comical clips and various spinoffs.

There are many ways to look at this, and arguments have been made all around. There are those gloating about government incompetence and inability; they have certainly made their point.

There are also those who have drawn attention to the fact that most government functionaries are computer illiterate, arguing that the commandant should be given the benefit of the doubt. I agree with the latter group: while I find the commandant’s mannerism and gesticulations quite comical, I know that the civil service is largely inefficient and unwilling to change.

It is nothing short of a behemoth that refuses to adapt, yet it will not go extinct. This observation can be applied universally to the Civil Service Institution.

But that is not what this entry is about; I see in this a sorely missed opportunity and the continuation of a deliberate or assumed policy to ignore a problem while treating its symptoms.

What only savvy internet entrepreneurs and marketers realized from the situation and its subsequent reactions was that it was seizable.

A good percentage of Nigerians were for a moment less worried about the threat and reality of domestic terrorism; less concerned about dilapidated or non-existence infrastructure; less moved by corruption or mismanagement; and for a brief moment, we were all concentrating on this one addictive human folly, and it was a teachable moment. In the moment, the government could relearn something about itself and its functions, and re-educate its citizens and followers.

No one is more remiss than the NSCDC itself. The truth the commandant slipped while answering a question about the website of the NSCDC is instructive: there are still many who do not know what the NSCDC is about, why they were created and what their functions are.

In a country with so many armed paramilitary organisations and a bad record of human rights and extra-judicial killings, many are suspicious and wary about the introduction of yet another armed organisation.

This was a golden moment to educate the general public . The media budget for the NSCDC for the financial year 2012 was N105 million. (approximately  $665,946); Such an amount allocated in two places would still not have generated the amount of interest generated by the viral video, and this publicity was absolutely free.

With a little self-deprecating humour the NSCDC could absolutely have turned the moment to their favour; their internal discipline and reprimand structure aside, this is not about debating whether the commandant should have been suspended or not.

The ogaatthetop phenomenon gave them an enviable marketing and public relations platform to use.

Billboards turning the joke on itself, asking ‘What is the website for the NSCDC?’ with a link to the actual website, should have gone up within the week of the incident.

I can wager that they would have enjoyed the most hits they have had since the inception of the site. The ogaatthetop domain should have been registered immediately by the NSCDC with an automatic link to the actual site.

Campaigns on the radio, on electronic media, and on website banners should have begun in earnest introducing the NSCDC as the ogasatthetop.

They could have gone a step further and introduced merchandising, T-shirts, mugs, bags, notepads and the rest. Governing can be that simple sometimes.

Governments everywhere are finding ways in this digital age to connect with people, to get them or keep them interested, to keep them for being apathetic.

The amount of campaigning done via social media during the last two American presidential elections is a testament to this. In a country like Nigeria, and in fact most African countries, where the citizens are naturally distrusting of government, moments like this do not come often. Governments are going to have to find better ways to connect with their audience, to meet them, whether it is online, through the social media or perhaps even through the home videos that have become so ubiquitous.

I will concede a few things. Firstly, the people who watched the video only did so because they wanted to watch a train wreck, to witness the schadenfreude because they wanted to laugh at government; this may be true, but it is human nature and not peculiar to Nigeria and if they are going to be laughing anyway, why not laugh with them and inform them of something at the same time.

Secondly, only governments that have something to say would think of seizing the moment; while I will admit that by nature every government has something to say, they may just not be saying what anyone wants to hear.

This is evident in Nigeria by the amount of time Press Secretaries spend reiterating, clarifying or defending. Perhaps the time has come for government to play offence. Thirdly, this cannot work for every situation, such as when people lose their lives needlessly to sectarian violence, or when people who have been trusted with public office mismanage funds and the privileges of their offices.

This time around, the gaffe not being one of those usual instances made the ogaatthetop phenom so rare, so special. It was not violent. It was not scandalous. It was simple human frailty and it was a very good opportunity.

Marketers are forever trying to figure out likes and dislikes, interests and potential areas of engagement with consumers in this fast changing digital world, and while there are no sure-fire formulas as of yet, one thing remains true: people are communicating, sharing and engaging via different platforms like never before.

Governments in the developed world have realised they are behind the curve and have begun to catch up; as the digital divide in Africa is gradually closing, it is time that African governments begin to think of creative ways to engage as well.

The NSCDC should have completely owned the ogaatthetop incident. For better or worse they already do. That is all.

Culled from Pambazuka (London)


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E-Business

Lagos, NIPOST Partner to Transform e-Commerce Delivery

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Lagos State government and the Nigerian Postal Service (NIPOST) are joining forces to revolutionise e-commerce logistics in Nigeria’s economic capital.

Lagos, NIPOST Partner to Transform e-Commerce Delivery

The collaboration aims to enhance last-mile delivery and optimise connectivity within Lagos and beyond.

During a courtesy visit to governor Babajide Sanwo-Olu, Ms. Tola Odeyemi, postmaster-general and CEO of NIPOST, highlighted the strategic importance of Lagos in driving innovation in the e-commerce sector.

“As the e-commerce landscape continues to evolve, Lagos leads the charge in this growth. Through enhanced postal and logistics services, we seek to empower small businesses and individuals engaging in this expanding sector,” Odeyemi said.

She underscored her commitment to fostering partnerships that would align NIPOST with the demands of a modern economy, identifying Lagos as a pivotal partner.

Lagos is central to achieving our vision of efficient and future-ready postal services, she added.

Odeyemi applauded Lagos state for its vibrant programmes that drew global attention during the December festivities, stating that such initiatives could drive further economic growth and diaspora engagement.

She pledged enhanced postal and logistics support to drive e-commerce growth and empower small businesses in Nigeria., highlighting NIPOST’s readiness to collaborate with Lagos State to enhance last-mile delivery, foster innovation, and improve public service delivery.

Lagos, as Nigeria’s economic hub, is a critical partner in our vision to make NIPOST’s services more efficient and relevant in today’s world, Odeyemi stated.

She commended Lagos State for its strides in infrastructure and governance, underscoring the importance of strategic partnerships to optimize connectivity within Lagos and nationwide.

Governor Sanwo-Olu challenged NIPOST to rethink its approach and embrace technology as a transformative tool for business facilitation.

“For NIPOST to remain relevant, you must challenge the status quo, revamp your services, and adopt innovative strategies that address today’s needs and anticipate future demands,” the governor advised.

He also pledged Lagos state’s support in upgrading NIPOST’s infrastructure to improve service delivery and create an enabling environment for seamless e-commerce operations.


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E-Business

Cybersecurity Firm Warns of Phishing Threats Targeting Telegram Premium

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Kaspersky has warned that fake Telegram Premium offers have been spreading globally, targeting users with phishing scams and malware disguised as alternative app versions.

These attacks aim to steal account credentials or compromise devices. The scams capitalise on Telegram Premium’s popularity and gifting feature, making it crucial for users to remain vigilant.

Telegram Premium is a subscription that offers exclusive features, such as faster download speeds, voice-to-text conversion, premium stickers, an ad-free experience, and more. Users can gift a subscription, and scammers capitalise on this gifting feature and the Telegram Premium topic in general.

One of the tricks begins when a user receives a message that appears to come from someone in their contact list, whose account may have been hacked. The message claims: “You’ve been sent a gift — a Telegram Premium subscription”.

Below, there’s a link that looks legitimate but actually redirects the user to a phishing page, prompting them to log in to Telegram. If victims scan the code or enter their credentials, their account is immediately compromised, giving scammers access to their login details, password, and potentially their authentication code.

There are other tricks referencing the Telegram Premium theme, and not all of them necessarily start with messages on Telegram. Attackers may also use other methods to send phishing links, for example, email.

For instance, perpetrators host fake “giveaways” for Telegram Premium subscriptions. Victims are lured into participating, and in a series of steps, they are directed to a phishing site where they are prompted to enter their Telegram account credentials, ultimately resulting in their account being compromised.

Another machination involves cybercriminals sending victims an invitation to download a ZIP archive that claims to contain a version of the messenger service with a “Premium” subscription. The download link redirects users to a phishing page where they are once again asked to log in to Telegram.

Yet another fraud involves distributing malicious software disguised as an alternative version of the Telegram app with a “built-in” Premium subscription. Scammers send victims links to download APK files claiming they are modified versions of the app, but they turn out to be malware.

“Phishing schemes capitalising on the Telegram Premium topic has been observed in several languages, suggesting that the perpetrators operate globally. Even if these scams haven’t yet reached a specific region, there is a probability they could eventually make their way there.

Therefore, it’s always important to remain cautious and skeptical of offers that seem too good to be true. Additionally, make sure your Telegram security and privacy settings are up to date, and your device has a robust security solution,” advises Olga Svistunova, security expert at Kaspersky.


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FG to Add Iris Biometrics to Digital ID for more Inclusion

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National Identity Management Commission of Nigeria (NIMC) has said that it is looking at ways of streamlining and expanding the rollout of digital ID in Nigeria and one of the options on the table is adding iris biometrics to its digital ID enrollment.

FG to Add Iris Biometrics to Digital ID for more Inclusion

Iris biometrics is a biometric authentication technology that uses the unique patterns of the iris to identify a person

The hint was dropped recently by Abisoye Coker-Odusote, director general and chief executive officer, NIMC, during a Digital Public Infrastructure (DPI) Journalism Fellowship training which took place in Abuja.

Speaking through a representative, the NIMC boss said this idea is among a litany of innovations which they are planning to introduce to the digital ID system in order to make it more inclusive, The Sun reports.

At the moment, biometric enrollment for the National Identification Number (NIN) in Nigeria involves face and fingerprints.

Adding the iris modality, according to the official, will make it possible for citizens with disabilities to be equally issued the important credential which is necessary to access a wide range of services in the country.

“We are exploring the use of iris recognition technology to cater to the specific needs of individuals with disabilities,” the representative was quoted as saying. Uganda is one other African country which has announced the addition of iris biometrics to its new generation biometric national ID card.

The NIMC CEO said despite the challenges the ID authority faces, its commitment to build an inclusive ID system and expand coverage remain unwavering.

She emphasized the important of the NIN as an essential tool in getting access to several services.

In order to streamline access to services, Odusote said they have been working tirelessly with their partners to enhance interoperability among government agencies to facilitate identity verification.

This, she says, will save Nigerians the stress of having to register many times with government agencies to obtain services.

The innovations envisaged by the NIMC are part of a broader reforms plan which aims to give the ID authority a new legislative framework for more efficient identity management.

It also comes at a time when the World Bank has extended its support for the country’s digital ID program by another two years, with a target to issue 180 million digital IDs by the close of the extension.

The Nigeria ID4D has pledged in the past to create the enabling environment to the issuance of NINs to persons living with disabilities.

A recent investigative report however suggests that many aged and physically challenged citizens in Nigeria go through tough times seeking the NIN.

Some have reportedly had their SIM cards blocked while others have been locked out of their bank accounts for their inability to register for a digital ID.

 

 

 

 

 

 


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