Broadcasting
Leveraging Search Intelligence for Year-End Product Positioning
By Reuben Kalu
As the year draws to a close, businesses face a critical period where consumer spending typically surges. This presents an exceptional opportunity to position your products and services for maximum visibility and sales. However, achieving the best positioning requires a well-thought-out strategy that leverages search intelligence, consumer behavior insights, and market trends.
In this article, we’ll explore the most effective strategies to enhance your product and service positioning as we approach the end of the year.
Understanding Search Intelligence and Its Importance
Search intelligence involves the use of data from search engines and online behavior to gain insights into consumer intent, preferences, and trends. By understanding what consumers are searching for, when they are searching, and how they are interacting with content, businesses can tailor their marketing strategies to meet consumer needs more effectively.
As we approach the end of the year, leveraging search intelligence becomes even more crucial. Consumers are actively searching for holiday gifts, seasonal deals, and solutions to year-end problems. Understanding these search patterns allows you to position your products and services where they are most likely to be seen and purchased.
- Leverage Seasonal Trends and Keywords
The end of the year is marked by several key events such as Black Friday, Cyber Monday, Christmas, and New Year’s Eve. Consumers’ search behavior shifts dramatically during these periods, focusing on deals, gift ideas, and festive essentials. To capitalize on this, your strategy should include:
- Identifying Relevant Keywords: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify trending keywords related to the season and your products. Focus on long-tail keywords that capture specific consumer intent, such as “best holiday gifts for men” or “affordable New Year’s party supplies.”
- Creating Targeted Content: Develop content that addresses the specific needs and interests of your audience during the holiday season. This could include blog posts, gift guides, holiday-themed product pages, and promotional emails. Ensure your content is optimized with the identified keywords to improve search engine rankings.
- Updating Product Descriptions: Tailor your product descriptions to highlight their relevance to the season. For example, if you’re selling watches, emphasize how they make great gifts or how they complement festive outfits.
- Enhance Your Visual Appeal with Seasonal Imagery
Visuals play a significant role in capturing consumer attention and conveying the value of your products. As the year-end approaches, updating your visual content to reflect the festive season can make your products more appealing. Consider the following:
- Seasonal Product Photography: Refresh your product images to include seasonal elements such as holiday decorations, winter settings, or festive colors. This helps your products resonate with the emotions and themes of the season.
- Thematic Website Banners: Update your website banners to feature holiday promotions, countdowns to special sales events, or seasonal greetings. This not only enhances the user experience but also reinforces your positioning as a go-to destination for holiday shopping.
- Video Content: Create short, engaging videos that showcase your products in festive settings or demonstrate their use during holiday activities. Video content is highly shareable and can boost your brand’s visibility on social media and search engines.
- Optimize for Mobile and Voice Search
With the increase in mobile and voice search usage, especially during the holiday season, it’s essential to ensure your online presence is optimized for these platforms. Consider the following strategies:
- Mobile Optimization: Ensure your website is mobile-friendly, with fast loading times, easy navigation, and responsive design. A seamless mobile experience is crucial as more consumers shop on their smartphones during the holiday rush.
- Voice Search Optimization: As more people use voice-activated devices to search for products and services, optimize your content for voice search. This includes using natural language, answering common questions, and incorporating conversational keywords.
- Local SEO: Many holiday shoppers look for local businesses to support or need last-minute gifts. Optimize your Google My Business listing with updated hours, contact information, and holiday-specific promotions to capture local searches.
- Implement Strategic Promotions and Discounts
End-of-year sales events are synonymous with discounts and promotions. However, to stand out in a crowded market, your promotions must be strategic and compelling. Here’s how:
- Exclusive Offers: Create limited-time offers or exclusive deals for loyal customers or email subscribers. This not only drives urgency but also fosters customer loyalty.
- Bundle Deals: Encourage higher spending by offering bundled deals where customers can purchase multiple products at a discounted rate. This is particularly effective for complementary products.
- Free Shipping and Returns: Offering free shipping, especially during the holiday season, can be a powerful incentive for consumers. Ensure your shipping policies are clearly communicated and easy to understand.
- Leverage Social Media and Influencer Marketing
Social media platforms become a hub of activity during the holiday season, with users sharing gift ideas, holiday plans, and shopping experiences. To tap into this, your strategy should include:
- Holiday Campaigns: Launch holiday-themed campaigns on social media platforms like Instagram, Facebook, and Pinterest. Use festive hashtags, run giveaways, and encourage user-generated content to increase engagement.
- Influencer Partnerships: Collaborate with influencers who align with your brand to promote your products. Influencers can create authentic content that resonates with their followers, driving awareness and sales.
- Social Commerce: Utilize features like Instagram Shopping or Facebook Shops to enable direct purchases through social media platforms. This streamlines the shopping experience and captures impulse buyers.
- Create a Sense of Urgency and Scarcity
Scarcity and urgency are powerful psychological triggers that can drive consumer action. As the year-end approaches, leverage these tactics to boost conversions:
- Countdown Timers: Use countdown timers on your website or in your emails to indicate the time left for special promotions or sales. This creates a sense of urgency, encouraging customers to act quickly.
- Limited-Edition Products: Introduce limited-edition products or holiday-specific versions of your existing offerings. The exclusivity of these items can drive demand and increase sales.
- Low Stock Alerts: Display low stock alerts on product pages to create a sense of scarcity. This can prompt customers to purchase before the item runs out.
- Invest in Paid Advertising
Paid advertising can significantly boost your visibility and drive traffic to your website during the competitive holiday season. Consider these approaches:
- PPC Campaigns: Run targeted Pay-Per-Click (PPC) campaigns on Google Ads and Bing Ads, focusing on high-intent keywords relevant to the holiday season. This can help you capture search traffic from users actively looking to make purchases.
- Social Media Ads: Invest in social media ads on platforms like Facebook, Instagram, and Pinterest. Use demographic and interest-based targeting to reach your ideal audience with holiday-specific ads.
- Retargeting Campaigns: Implement retargeting campaigns to re-engage visitors who have shown interest in your products but haven’t made a purchase. Retargeting ads can remind them of what they’re missing and encourage them to return to your site.
- Utilize Email Marketing to Engage and Convert
Email marketing remains one of the most effective channels for driving conversions, especially during the holiday season. Here’s how to make the most of it:
- Holiday-Themed Newsletters: Send out holiday-themed newsletters that highlight your best products, exclusive deals, and gift guides. Use catchy subject lines and visually appealing content to capture attention.
- Personalized Recommendations: Leverage data from previous purchases or browsing behavior to send personalized product recommendations. This makes your emails more relevant and increases the likelihood of conversions.
- Abandoned Cart Reminders: Send timely reminders to customers who have left items in their carts without completing the purchase. Offer incentives like discounts or free shipping to encourage them to finalize their purchase.
- Measure and Optimize Your Strategy
As you implement these strategies, it’s crucial to continually measure their effectiveness and optimize your approach. Use the following metrics to gauge success:
- Conversion Rate: Track the percentage of visitors who make a purchase. If conversion rates are low, consider adjusting your landing pages, offers, or checkout process.
- Traffic Sources: Analyze where your traffic is coming from (e.g., organic search, social media, paid ads) and invest more in the channels that are driving the most sales.
- Customer Feedback: Gather feedback from customers about their shopping experience. Use this information to make improvements and address any pain points.
- ROI on Marketing Spend: Calculate the return on investment (ROI) for your marketing campaigns to ensure you’re spending effectively. If certain campaigns aren’t delivering results, reallocate your budget to more profitable channels.
Conclusion
The end of the year presents a unique opportunity to drive significant sales and position your products and services at the forefront of consumer minds. By leveraging search intelligence, optimizing your online presence, and implementing strategic marketing tactics, you can enhance your visibility and capture the attention of holiday shoppers.
Remember, the key to success lies in understanding your audience, staying agile, and continuously optimizing your strategy based on performance data. With the right approach, you can end the year on a high note, driving both sales and brand loyalty that will carry into the new year.
By Seye Folajimi
I start each day with one goal: to be as efficient and focused as possible. A developer’s life is full of interruptions, and without good time management, it’s easy to fall behind. As a Backend Engineer at Moniepoint, I’ve assembled the toolkit that helps me and I believe by extension any technical professional to deliver results consistently.
In this feature article, I’ll share the tools and habits that have practically multiplied my productivity and sharpened my focus on the job.
My Daily Toolbox
I rely on a handful of core tools every day. IntelliJ IDEA and Visual Studio Code are my primary editors: IntelliJ for heavy backend work (it’s packed with features) and VS Code for quick edits or scripting. When testing APIs or debugging endpoints, Postman is indispensable for sending requests and saving environments. For spotting code or configuration differences, I often paste text into Diffchecker.com and let it highlight the changes. And for database work, MySQL Workbench provides a visual SQL editor and schema designer that saves me a ton of time. Dear professional, using the right tool for each task means fewer context switches and a smoother workflow.
Productivity Strategies That Power My Workflow
Beyond raw tools, I use structured habits to stay on track. I break the day into focused blocks and assign each chunk to an activity (coding, reviews, meetings, etc.). This time-blocking approach improves focus by letting me give my full attention to one task at a time. I also apply the Eisenhower Matrix to categorize tasks by urgency and importance; this ensures I tackle critical work first. Rather than flitting between emails, calls, and code, I batch similar tasks into dedicated slots. Some of my core techniques include:
Time Blocking: I assign specific blocks of time for coding, meetings, code reviews, and so on. This means I can dive deep into one task without switching contexts. (For example, I often use 25-minute sprints followed by a 5-minute break – the classic Pomodoro cycle – to keep my mind sharp.)
Prioritization (Eisenhower Matrix): Each morning I list my tasks and sort them by urgency vs importance. The Matrix helps me “do first” what truly matters and “delegate or drop” low-value items. This clarity prevents me from getting bogged down by busywork.
Automation: Whenever I catch myself doing something repetitive, I stop and ask, “Can I script this?” Whether it’s a shell script for routine commands or a CI/CD pipeline for deployment, automation frees up hours. Reducing manual repetition lets me focus on more critical work. Even simple automations (backups, report generation, test harnesses) add up to big time savings.
Notification Discipline: I turn off unnecessary notifications and check email/Slack only at scheduled times. By minimizing interruptions, I stay “in the zone” longer and preserve my cognitive energy.
Building My Custom Focus Extension: The Hot Gate
I even took matters into my own hands by coding a productivity tool from scratch, i called it “THE HOT GATE” .
The “Hot Gate” refers to the ancient Battle of Thermopylae in 480 BCE, a famous event in Greek history. It’s where King Leonidas of Sparta and a small force of Greeks (famously 300 Spartans) held off the vast Persian army of Xerxes I for several days.
The extension:
Blocks distracting websites during deep work sessions.
Organizes tabs to reduce clutter.
Unlocks distractions only during breaks.
I built it using JavaScript and browser APIs. One limitation: I can still turn it off manually. I’m considering adding a restriction to prevent that—but it’s still a local extension. Maybe someday I’ll publish it.
Breaks and Rewards
I’ve learned that smart breaks actually boost productivity. I take 2–4 minute strolls every hour, prompted by reminders from our infrastructure team. It’s refreshing and clears my head.
After big wins (like deploying a major feature or solving a tough bug), I reward myself—whether it’s a nice meal, a movie night, or just a chat with friends. These rewards keep me motivated and prevent burnout.
Wrapping Up
In my experience, combining the right tools with disciplined habits is what unlocks consistent high performance.
I’m constantly refining my setup—automating repetitive tasks, organizing my schedule better, and building systems that help me stay in the zone.
At Moniepoint and beyond, delivering quickly and reliably takes more than just code. It takes systems thinking, self-awareness, and the discipline to evolve your workflow over time.
By adopting these practices, I’ve become both more productive and more fulfilled. And I’m hoping the story is same or at least similar for you after reading this.
Seye Folajimi is a backend engineer with Africa’s fastest growing financial institution, Moniepoint Inc.
This summer, London’s West End will transform into a vibrant showcase of African excellence as TALES (The African Lifestyle Experience) returns with its most ambitious edition yet: Reimagine 2025.
A Luxury Cultural Experience
Hosted at Luxury Promise, 28 Cavendish Square, just off Oxford Street, the event will run from July 25 to August 3, 2025, offering ten days of curated experiences, fashion-forward storytelling, and cultural immersion.
With over 70 curated brands spanning fashion, beauty, art, music, and home décor, TALES 2025 will spotlight Africa’s brightest creative talents and celebrate craftsmanship across the diaspora.
Key Highlights
- Exclusive African Fashion & Craftsmanship Discover one-of-a-kind pieces, from bold fashion in traditional textiles like Aso Oke, Adinkra, and Bantu, to luxury handmade beauty products and bespoke interiors.
- Fireside Chats with Industry Icons Intimate conversations with trailblazers and tastemakers exploring the future of African entrepreneurship, culture, and design.
- Kidpreneur x The Veteran A standout feature returns, bridging generations of innovation by spotlighting rising Gen Z entrepreneurs alongside industry legends like Gloria Ije Anyaehie-Coker, founder of GIA1 Fashion.
- Exclusive Travel Offer with Air Peace TALES is partnering with Air Peace to offer a 15% flight base fare discount for brands and attendees flying to London, strengthening connections within the diaspora.
A Global Movement Powered by Bellafricana
Backed by Bellafricana, a platform empowering African creative entrepreneurs across 18+ countries, TALES champions authentic African stories, craftsmanship, and visibility on the world stage.
Supported by the City of Westminster
The City of Westminster proudly supports TALES 2025, reinforcing London’s commitment to diversity, innovation, and inclusive cultural celebration. The event will be featured across Oxford Street’s Instagram and website, ensuring maximum visibility.
Why It Matters
Following the runaway success of TALES 2024, which featured 40 brands and attracted a global audience, Reimagine 2025 raises the bar. As London’s fashion and cultural scene increasingly embraces diversity and authenticity, TALES 2025 is a timely and necessary celebration of African brilliance.
Whether you’re a fashion enthusiast, culture lover, or global tastemaker, TALES 2025 is where Africa’s future-forward creativity meets London’s cultural heartbeat.
Event Details
Venue: Luxury Promise, The Corner Showroom, 28 Cavendish Square, London W1G 0DB 
Dates: July 25 – August 3, 2025 
Admission: FREE — Registration required at
Bolt, Africa’s leading ride-hailing platform, hosted its Bolt Family Fest in Lagos to honour driver loyalty, reward top performers, and strengthen community ties within its driver network.
As Bolt’s largest market in Nigeria, Lagos served as the ideal location for this vibrant celebration of excellence and shared growth.
The event recognised and rewarded some of Bolt’s longest-serving and still-active drivers, who have been with the platform for 7 to 8 years since the early days when Bolt was known as Taxify.
These veteran drivers were specially recognized and rewarded, each receiving a cash award of ₦200,000 in appreciation of their commitment to the platform and consistent service delivery.
In addition to honouring loyalty, the Bolt Family Fest provided a platform to scale up vehicle branding efforts in the city.
The on-site branding process was made easy and accessible for drivers, while attractive incentives including branded merchandise, gift bags, and raffle entries encouraged participation.
A key highlight of the day was a lucky dip giveaway, where two lucky drivers, one newly branded and one previously branded each walked away with a brand-new SmartTV.
Osi Oguah, General Manager, Bolt Nigeria said: “Our drivers are the heart of everything we do at Bolt, and this event is our way of saying thank you for their dedication and professionalism. We’re not just building a platform, we’re building a family.
“The Bolt Family Fest is about creating moments of connection and showing our drivers they are seen, appreciated, and celebrated.”
The event delivered multiple wins for Bolt including increased the number of branded vehicles in Lagos, enhanced Bolt’s street-level visibility across the city and strengthened the sense of unity and pride within the driver community.
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