Luno Announced as Headline Sponsor for ‘The Next Titan’

Luno, the leading global cryptocurrency exchange with over 10mn customers worldwide, has announced its headline sponsorship for Season 9 of ‘The Next Titan’, Nigeria’s foremost entrepreneurial reality TV show.

To launch the new partnership, the first 5,000 applicants for the show’s new series will receive $5 in Bitcoin redeemable via the Luno app on Android and iOS. Applicants must be between the ages of 21 – 40 and registrations close on Sunday 31st July 2022.

Aired on DStv, The Next Titan brings together Nigeria’s most ambitious founders to battle it out through a series of entrepreneurial challenges and elimination rounds. This will be held over 10 weeks under the guidance of the country’s leading business figures and the winning contestant will secure a grand prize of ₦20,000,000 (USD $47,000) to support their new or existing business idea. Runners-up will be awarded ₦5,000,000 (USD $11,750).

Speaking on the launch of the partnership, Owen Odia, Country Manager for Nigeria at Luno, says, “Since launching in Nigeria seven years ago, we’ve prided ourselves on empowering millions of people to safely explore the potential of a new and upgraded financial system.

Through our new partnership with The Next Titan, we have a unique opportunity to expand this mission by supporting some of Nigeria’s most innovative minds as they unlock an entirely new range of possibilities for people across the country.”

“Over the last eight years, The Next Titan inspired the entrepreneurial spirit of young people throughout Nigeria and has undoubtedly been one of the leading business reality TV shows. With this in mind, we’re especially proud to support their drive to find the next generation of elite business leaders who can continue to push Nigeria forward.”

Launched in 2013, Luno’s products and services make it safe and easy to buy, store and learn about cryptocurrencies like Bitcoin and Ethereum. To-date, the exchange has enabled over $52bn of crypto to be safely transacted and its customers have stored in excess of $1bn.

Mide Akinlaja, Executive Producer of The Next Titan, adds “Luno’s partnership with The Next Titan is as a result of both parties’ shared interest of empowering entrepreneurship among Nigerian youths through identifying the best business minds and providing them with the required support that would propel them into successful business personalities.”

“This partnership is a step in the right direction as Luno is working to make crypto easily accessible to everyone most especially young business owners thereby empowering them to be game changers in their businesses.”

“The Luno and The Next Titan partnership will equip the young business owners with a mind shift to be innovative to the unprecedented change and transformation in global payment systems as they revolutionize the way business is done across the world.”

Since the start of 2022, Luno has built on its impressive traction to-date and broke past its 10mn customer milestone in April. Over 55% of its new customers are based in Africa. This followed its launch in March 2022 of Luno Expeditions – its global, early-stage investment arm supporting the best fintech and crypto/web3 founders.