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M-Payment, Money Transfer Top Phone Applications for Future

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Money transfer, location-based services and mobile health monitoring are likely to be among the most widespread mobile applications within the next three years. Until recently the mobile applications market had been dominated by the mobile operator, now there is greater competition between handset companies, operators and application developers who are jostling for control of the users’ mobile experience – and their cash.
Because of this, there’s now fierce competition for domination of the mobile applications space. Analyst group Gartner has drawn up a list of the applications it thinks will be most popular by 2012, ranking applications based on criteria including their estimated market penetration, revenue and consumer value. Its list of the top 10 consumer mobile applications in 2012 includes:
1. Money transfer
SMS services that allow users to send money to others have lower costs, faster speed and greater convenience compared with traditional money-transfer services. They have strong appeal for users in developing markets, with most services having signed up several million users within their first year.
However, Gartner warned that there are regulatory risks: because of the fast growth of mobile money transfer, regulators in many markets are piling in to investigate the impact on consumer costs, security, fraud and money laundering.
2. Location-based services
Gartner calculates that there are 96 million users of location-based services globally today – a figure expected to climb to 526 million in 2012.
3. Mobile search
Mobile search is ranked number three on the Gartner list because of its high impact on technology innovation and industry revenue, but the analyst says the industry first needs to improve the user experience of mobile search so that people will come back again. Gartner expects loyalty for mobile search to be shared between a few providers that have unique technologies in the field.
4. Mobile browsing
Mobile web will be a key part of most corporate business-to-consumer mobile strategies.  Around 60 per cent of handsets shipped this year are capable of mobile browsing and the analysts expect that number to rise to 80 per cent by 2013. Gartner says mobile web systems have the potential to offer a good return on investment, because they involve much lower development costs than native code, reuse many existing skills and tools, and can be agile – both delivered and updated quickly.

5. Mobile health monitoring
Mobile health monitoring could help governments and health-care providers to reduce costs related to chronic diseases and improve the quality of life of their patients. However, Gartner says currently mobile health monitoring is at an early stage of market maturity and implementation, and projects have so far been limited to pilots.
6. Mobile payment
Mobile payment made Gartner’s top 10 lists because of the number of parties it affects – mobile operators, banks, retailers, device vendors, regulators and consumers. Because of the many choices of technologies and business models, as well as regulatory requirements and local conditions, mobile payment will be a highly fragmented market, with systems built on a case-by-case basis.
7. Near field communication services
Gartner says NFC can increase user loyalty for all service providers, and it will have a big impact on carriers’ business models – but the biggest challenge is reaching business agreements between mobile carriers and service providers, such as banks and transportation companies. Gartner says it expects to see large-scale deployments starting from late 2010, when NFC phones are likely to ship in volume, with Asia leading deployments followed by Europe and North America.
8. Mobile advertising
Total spending on mobile advertising in 2008 was $530.2m, and Gartner expects it to grow to $7.5bn in 2012. It’s an important trend because it will be a key way to monetize content on the mobile internet, enabling companies to offer free applications and services to end users. The mobile channel will be used as part of larger advertising campaigns in various media, including TV, radio, print and outdoors.
9. Mobile instant messaging
While price and usability problems have historically held back adoption of mobile instant messaging, mobile IM is on Gartner’s top 10 list because of latent user demand and market conditions that are conducive to its future adoption. It has a particular appeal to users in developing markets that may rely on mobile phones as their only connectivity device.
10. Mobile music
Mobile music so far has been disappointing – except for ringtones and ring-back tones, which have turned into a multibillion-dollar industry. However, Gartner sees renewed efforts by various players in coming up with innovative models around music, such as device or service bundles, to address pricing and usability issues. ITunes makes people pay for music, which shows that a superior user experience does make a difference, Gartner noted.

 


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E-Business

NDPC to Impose Heavy Fines on Defaulting Data Processors, Controllers this Year

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Nigeria Data Protection Commission (NDPC) has announced plans to significantly ramp up enforcement and impose substantial fines on data controllers and processors that violate the Nigeria Data Protection Act (NDPA) of 2023.

NDPC to Impose Heavy Fines on Defaulting Data Processors, Controllers this Year

Vincent Olatunji, national commissioner/CEO. NDPC

This was disclosed by Dr Vincent Olatunji, national commissioner/CEO of the Commission, in a video message outlining the Commission’s 2025 agenda, shared on the agency’s social media platforms.

A statement issued by the Communications Division of the Commission on Friday quoted Dr Olatunji as saying that, “For data controllers and processors, there is going to be massive enforcement. We have never really issued any fine, but going forward, you’ll hear us giving heavy penalties.”

He assured Nigerians that their data rights, as guaranteed by the NDPA, will be fully protected, and defaulting data controllers and processors will face strict consequences.

The Commissioner highlighted the NDPC’s extensive engagements with stakeholders across public and private sectors to promote awareness and compliance with the Commission’s mandate.

The efforts, he said, have resulted in the signing of Memorandums of Understanding (MOUs) with key organisations, including the National Insurance Commission (NAICOM), National Lottery Regulatory Commission (NLRC), the Data Privacy Office of Canada, and the Dubai International Financial Centre Authority (DIFC), among others.

Dr Olatunji also shared that the NDPC will advance to the second phase of its Strategic Roadmap and Action Plan (NDP-SRAP 2023-2027) in 2025.

This phase is expected to create job opportunities within Nigeria’s data protection and privacy ecosystem, particularly for young people.

The Commission has been actively training Nigerians in data protection and privacy, creating a pool of globally competitive experts within the data protection sector in 2025.

“There are a lot of data controllers and processors that are looking for people to work with them. Now those that we have trained in 2024, those we have certified, we are going to do more this year to actually launch them to the job market where they can really work with data controllers and processors,” he said.

Additionally, the NDPC will continue nationwide efforts to promote data protection awareness.

The Commission aims to educate citizens about their rights and the importance of data privacy while reminding data controllers and processors of their obligations under the NDP Act.

Dr Olatunji emphasised that these initiatives are part of the broader goal to embed a culture of data protection and privacy in Nigeria.

As part of its international engagement efforts, Nigeria will host the “Network of African Data Protection Authorities Conference” in May 2025, with over 40 nations with existing data protection laws expected to attend.

According to Dr Olatunji, this global event will position Nigeria as a leader in the data protection ecosystem, and bring significant economic benefits to the country.

The NDPC reiterated its commitment to ensuring data protection and privacy become integral to Nigeria’s digital landscape, building trust and fostering economic growth, the statement added.


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NIPOST Reports 275 Percent Revenue Growth in 2024

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Nigeria Postal Service (NIPOST), achieved a 275 percent increase in revenue for the year 2024, according to Tola Odeyemi, postmaster general.

NIPOST Reports 275 Percent Revenue Growth in 2024

At the beginning of the year, NIPOST set an ambitious target of generating N10 billion in revenue.

Although specific figures for the end of the year were not disclosed, the reported increase suggests a significant recovery for the postal service, which had previously faced consistent decline.

Odeyemi, who made the disclosure while listing NIPOST’s achievements for the year recently, attributed the growth to a series of reforms aimed at enhancing service quality and eliminating revenue leakages

The NIPOST boss detailed the steps taken to boost revenue, noting the implementation of Point of Sale (PoS) terminals in high-transaction areas, which has streamlined payment processes and improved customer experience.

She said, “One of the major achievements for us in 2024 has been a 275% increase in revenue from 2023. We achieved this by plugging a lot of the revenue leakages that we have by deploying PoS terminals for payment in our high transaction areas, as well as ensuring that our quality of service goes up.”

Looking ahead, Odeyemi outlined NIPOST’s plans to sustain this growth trajectory.

She said the organisation has embarked on renovations and upgrades of key locations in Abuja, Lagos, and Kaduna, alongside enhancements to the Postal Institute, which is central to the agency’s change management initiatives.

Furthermore, she stated that NIPOST is gearing up for several major developments in 2025, including the rollout of a national addressing system and digital postcode services, specialised logistics for agriculture and healthcare, and a relaunch of its financial services.

“There will be infrastructure upgrades, which will take place across the Federation and there will be an increase in access to government services through your local NIPOST location,” she said.


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Firm Unveils Drop App to Revolutionize E-hailing in Nigeria

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Sure Switch Tech, a technology company, has unveiled the Drop App, a ground-breaking e-hailing platform designed to empower drivers and passengers in Nigeria.

The Co- Founder who doubled as the Chief Executive Officer of Sure Switch Tech, Ugbah Chukwuma, during the unveiling in Abuja, disclosed that Drop App is an innovative online motor park that connects drivers and passengers directly, allowing them to negotiate terms and travel with ease and confidence.

Chukwuma noted: “What sets the Drop App apart is its driver-first approach, which ensures that drivers keep more of their earnings, saying Drop App is built for convenience, affordability, and empowerment.  The app provides a low-cost, high-reward platform for drivers and a reliable and flexible service for passengers.”

According to him, “we understand the challenges that many Nigerian drivers face, and we designed the Drop App to provide real solutions. We are committed to driving innovation, empowering communities, and creating platforms that prioritise fairness and opportunity for all.

He further explained that Sure Switch Tech is a leading technology company dedicated to creating innovative solutions that empower communities and drive growth, stating.

“Today, we launched the Drop app, a platform that redefines e-hailing and transportation in Nigeria. At Trust Tech Limited, we are committed to creating technologies that address existing challenges and empower the communities we serve.

“The Drop app is more than just an e-hailing app; it’s an online motor park, a digital hub where drivers and passengers can connect directly, negotiate terms, and travel with ease and confidence.

“What sets Drop apart is its driver-first approach. We don’t refer to drivers as drivers; we call them our partners. We’ve chosen a different path, where no commissions are deducted from drivers’ earnings. Drivers get 100% of their earnings and pay only a flat rate of N500 for 24-hour service on our platform.

“Another key feature of Drop is the freedom for drivers and passengers to negotiate ride prices directly. We ensure transparency, fairness, and mutual agreement. The Drop app is built for convenience, affordability, and empowerment.

“It enables drivers to scale their business and support their families. For passengers, it’s a low-cost, high-reward platform that guarantees value for money. It’s a reliable, flexible service that accommodates their preferences and budget.”


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