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E-Business

Mahindra Comviva Partners Gondwana-City Productions for Mobile Content

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Mahindra Comviva, the global leader in providing mobile solutions beyond VAS, today announced that it has partnered with Gondwana-City Productions (GCP), one of the leading content aggregators in Africa.

This tie-up with GCP will further strengthen Mahindra Comviva’s digital content portfolio, across video, voice and text, in the continent.

With this partnership, GCP will provide the most popular content from Francophone artists like Mamane, Digbeu Cravate, Adama Dahico, Yodé & Siro and many more local artists.

With over 250,000 tracks on board and over 140 Content Providers, Mahindra Comviva is one of the largest Content aggregator in Africa, Middle East and Asia. In Africa alone, the company has collaborated with over 70 content partners including local and international content providers/copyright bodies/ local artists and production houses in the region.

Speaking on the partnership, Atul Madan, head of Digital Services, Mahindra Comviva said, “We are excited about this partnership as Gondwana-City Productions works closely with a number of both local and international artists to source an extensive selection of digital music and infotainment content that cater to the diverse tastes of consumer’s in Francophone region.”

“The combination of partnering with GCP together with our proven expertise in deploying and managing music services for operators across multiple growth markets, will further drive the success of managed music services and infotainment services in Africa,” further added Atul.

Commenting on the partnership, Catherine, Co-founder, Gondwana-City Productions said, “We bring a diverse range of content from Francophone region that will allow mobile operators to drive the quantity of users on their networks and meet the growing needs of subscribers across markets. Mahindra Comviva has a proven expertise of deploying and managing operator’s complete music and infotainment services portfolio across different geographies and we are very happy to be a part of Mahindra Comviva’s success story in Africa.”

Currently Mahindra Comviva owns music rights for over 170,000 unique music titles in African, Arabic and International categories, spanning multiple popular genres including Hip Hop, Pop, Inspirational, Classical, Hip Life, Humor, Football Chants, RNB, Gospel, Jazz, Rock, Devotional, Reggae and Retro in over 35 languages.

Operators in Africa have seen more than fourfold increase in their music services penetration and subscriber base, multi fold increase in their music revenues, using Mahindra Comviva’s digital services.

Besides this, the company owns a huge collection of video, voice and text based applications like devotional, full track music, music on demand, karaoke, games, contest, sports, news, humor, health & fitness, career, lifestyle, agriculture and many more.

Mahindra Comviva manages an operator’s complete  music and infotainment  services portfolio  bringing together  content technology platform, discovery, analytics and recommendation tools, storefront management and business  and marketing expertise to drive growth and usage.

Recently Mahindra Comviva has been awarded the most innovative company by Global Telecoms Business Innovation Awards 2013 for Managed Music services to Airtel Africa for Hello Tunes.


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E-Business

Minister Seeks Digital Tech Adoption to Improve Agriculture, Boost Food Security

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The Minister of Communications, Innovation and Digital Economy, Bosun Tijani, has called for the urgent adoption of digital technology in Nigeria’s agricultural sector to boost food production, curb rising prices, and reduce the country’s dependence on food imports.

Speaking on Thursday in Abeokuta at the Ogun Tech Forward Innovation & Startups Roundtable session, Tijani stressed that Nigeria’s vast arable land and large population could only be effectively harnessed through technological intervention.

He warned that without embracing innovation, traditional farming practices would remain inefficient and expensive, putting food security at risk.

“Technology innovation has already contributed 16 to 18 per cent, but we are aiming for 21 per cent. We need to introduce our technology into agriculture to produce enough food to feed ourselves

“Without technology, countries like Nigeria cannot practise agriculture effectively. We have the vast land, but without technology, we won’t do it well,” the minister said.

Tijani noted that the continuous rise in food prices and the country’s dependence on foreign exchange to import grains that can be grown locally is unsustainable.

He emphasised that leveraging tools such as mobile apps, drones, sensors, and data analytics could transform Nigeria’s farming landscape by enabling precision agriculture and providing real-time insights on soil conditions, pest control, crop health, and intruder detection.

He maintained that the deployment of such technologies would not only enhance farming efficiency and sustainability but also lead to higher yields, lower production costs, and ultimately, more affordable food for Nigerians.

The minister also made a broader case for inclusive innovation across the country, cautioning that Nigeria’s technological future cannot be shaped by a few urban centres alone.

He said the federal government would support emerging tech ecosystems, especially in states like Ogun, to ensure grassroots participation in the digital economy.

Tijani declared, “We can’t leave innovation in the hands of just a few cities. Every part of Nigeria, including towns and rural areas, must be part of the digital journey. The more people we carry along, the stronger we become as a country.”

Tijani, however, revealed that the federal government would back Ogun Tech Hub’s initiative aimed at creating 300 jobs through business process outsourcing as part of a broader vision to transform Nigerian states into ‘talent cities’.

He said, “If we don’t invest in our own people, we’ll keep depending on others for solutions. We must create space for local ideas to grow and become real businesses.”

The minister further called for the integration of emerging technologies such as artificial intelligence, robotics, and drones into key sectors, particularly agriculture, while advocating for the adoption of generative AI in education to support personalised, accessible learning across communities.

In his remarks, the President of the Ogun Tech Community, Adekunle Durosinmi, called on the federal government to provide strategic support to accelerate the growth of the state’s digital ecosystem.

He urged the minister to facilitate the establishment of a functional innovation hub and a permanent secretariat to nurture local startups.

Durosinmi highlighted the critical role Ogun State plays in Nigeria’s economic framework, describing it as a major industrial hub and strategic transport corridor linking Lagos with the rest of the country and West Africa.

He said that with 57 per cent of its 7.1 million projected population in the working-age category, Ogun State possesses immense potential for digital innovation, job creation, and youth development.

“Ogun State is uniquely positioned to become a national leader in technology and entrepreneurship. We have more than 29 tertiary institutions—more than any other state in the country—which makes us a natural home for innovation,” he said.

Since its launch in February 2022 and formal registration with the Corporate Affairs Commission, Durosimi stated that the Ogun Tech Community has organised various initiatives aimed at strengthening digital literacy, cybersecurity awareness, and grassroots tech engagement.

He noted that the community has created 19 active clusters, ranging from developers and mentors to women in tech and agritech specialists, all working together to drive inclusive growth in the tech space.

He reiterated the community’s alignment with the National Digital Economy and E-Governance Bill 2024, stressing that its programmes, governance structure, and advocacy are geared toward promoting digital literacy, supporting startups and SMEs, encouraging e-government services, and fostering responsible digital innovation.

He also stressed that collaboration between government, industry, academia, and the tech ecosystem is key to achieving national development goals.

He expressed appreciation for Tijani’s presence at the roundtable, describing it as a clear indication of the federal government’s commitment to inclusive innovation.

“We want to see such solutions replicated across the country. To accelerate this, we need your support. Ogun urgently needs a fully functioning physical secretariat and, importantly, a dedicated innovation hub to nurture and grow even more startups,” he said.

 


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NOTAP, REVASS Ink Agreement to Strengthen Tech Compliance

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National Office for Technology Acquisition and Promotion (NOTAP) has signed an agreement with Revass System limited to strengthen technology acquisition compliance through its regulatory framework and boost sustainable capacity in the country.

NOTAP, REVASS Ink Agreement to Strengthen Tech Compliance

Speaking during the signing of the agreement in Abuja, Dr. Obiageli Amadiobi, director general and chief executive officer, NOTAP, said that the agreement is to reinforce NOTAP’s core mission of ensuring that technology imported into the Country serves the broader interest particularly in advancing local content development, nurturing indigenous capabilities and ensuring sustainable job creation.

In a statement made available to journalists by Raymond Ogbu, assistant chief information officer, NOTAP,  the DG said that the major purpose of the agreement was for Revass Systems limited to design, develop, deploy and manage a secure and efficient digital revenue collection system for NOTAP that will be in compliance with NOTAP Act, Central Bank of Nigeria CBN financial guidelines, NITDA policies, and other applicable Nigerian laws.

The DG said that the app should enhance transparency, accountability, and operational efficiency in revenue collection and management as well as build the capacity of NOTAP staff through structured training and technology transfer initiatives.

Dr. Amadiobi stated that the agreement reflects a strategic approach to safeguarding Nigeria’s economic and technological independence by ensuring that every technology transferred into the country delivers tangible value to Nigerians.

“This partnership represents a pivotal step in ensuring that technologies coming into Nigeria are not only in compliance with Nigerian laws but also aligned with the country’s developmental priorities”.

“The goal of the agency is to ensure that every agreement NOTAP registers, contributes meaningfully to critical skills development, job creation and growth of local enterprises” she said.

The Director General reaffirmed that the milestone is in consonance with the strategic vision of the supervising ministry, the Federal Ministry of Innovation, Science and Technology (FMIST) as well as the Renewed Hope Agenda of President Tinubu to transform the country into a knowledge-based economy driven by local capabilities, productive collaborations, and build globally competitive talents.

“No meaningful developments could happen in critical areas of our economy without the deployment of technology hence the office is making every effort to deploy technology in all its operations to ensure efficient and timely service delivery” she added.

 


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NEPC, NBS Sign MoU on Data Capturing

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Nigerian Export Promotion Council (NEPC) and Nigerian Bureau of Statistics (NBS) have signed a Memorandum of Understanding (MoU) to facilitate data collection from Informal Cross Border Trade.

NEPC, NBS Sign MoU on Data Capturing

Nonye Ayeni, executive director/CEO of NEPC, at the signing ceremony held in Abuja, Nigeria’s Capital said the event marked a major turning point in Nigeria’s quest to grow its export trade through the capturing of data in the informal sector.

“Existing trade data primarily capture activities within the formal sector, offering limited visibility into informal export trade transactions, despite their significant volume and economic impact. In 2024, formal export trade records indicate that 7.291 million metric tons of non-oil products valued at US$5.456 billion, were exported from Nigeria. This figure excludes informal export trade data”, she added.

She stated that the Informal cross-border trade is not just a distant, peripheral activity but real trade that fuels livelihoods, strengthens regional supply chains, and contributes significantly to our national and continental economic resilience.

According to her, “Informal export trade representing millions of dollars in goods and services has remained largely outside our official records. Informal export trade data collected by NEPC State offices from major corridors in Kano, Jigawa, Kebbi, Zamfara, Katsina, Sokoto, Lagos, Ogun, and Adamawa reveal transactions valued at over $31.8 million in some months of 2024”.

Ayeni disclosed that reports from the National Onion Producers, Processors and Marketers Association of Nigeria (NOPPMAN), shows that over 1.6 million bags worth of the commodity were traded informally to neighbouring countries such as Ghana, Cote D Ivoire, Benin, Cameroon, Congo, and Niger Republic.

The NEPC boss pointed out that these impressive achievements were not captured in the national export trade statistics thus portending real implications for economic planning for the country.

“It weakens Nigeria’s voice in regional and global trade negotiations, it denies informal traders the recognition and support they need to thrive as well as diminishes Nigeria’s economic potential, especially the vital contributions of women, youth, and MSMEs”.

Ayeni explained that the collaboration between the Council and the NBS was borne out of the desire to correct the imbalance and capture the full spectrum of Nigeria’s export trade activity.

Adeyemi Adeniran, statistician general of the Federation, noted that the meeting of key players from national and sub-national agencies, regional institutions, international development partners, and the organized private sector, reflects the strong spirit of collaboration required to address one of the most pressing challenges in Nigeria’s trade data architecture, capturing and integrating data from informal trade and trade in services into the national framework.

Adeniran was of the view that the data gap severely impedes evidence-based policymaking, limits capacity to engage in fair trade negotiations, and undermines the accuracy of  macroeconomic indicators adding that traditional trade measurement systems have long focused on formal, large-scale transactions while overlooking the vibrancy of informal trade routes.

He disclosed that informal trade in Sub-Saharan Africa contributes between 20 to 40 per cent of intra-African trade, with Nigeria accounting for a significant share due to its long and porous borders.

“These are not just gaps in data, rather, they represent gaps in our understanding of economic life and the well-being of millions of Nigerians who engage in these activities daily”, he said

Adeniran said the collaboration with NEPC, presents a timely opportunity to update and harness current trends, identify new opportunities, and design data-informed strategies to support trade formalization, enhance competitiveness, and ultimately foster inclusive economic growth.

“Capturing informal trade data will also help us design smarter border policies, enhance food security, facilitate small and medium enterprise development, and monitor regional integration efforts,” he added.

 


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