E-Business
Mail Marketing can breathe Live into Courier Industry

Courier/postal sector can gain hugely from the constantly growing direct mail and data-driven marketing strategies according to new experts report which said that over 247 billion emails are sent every day which equates to one email every 0.00000035 seconds.
Tobi Asehinde, a digital marketing consultant, said that Digital Marketing is a trend businesses cannot ignore any more, adding “what you sell, how or to whom. If done correctly, you will achieve results. You will acquire more customers, retain more customers and generate more revenue. A pretty valuable and the most revenue-adding skill one can have”.
Elsewhere, Emailexpert said that direct email marketing potential is evident following the report that every $1 spent on email marketing, the average return is $44.25.
Nodding in agreement, Radicati Group said that as of 2013, there are nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion by the end of 2017.
Experts, as reported in IPC Global Postal Industry Report 2014, noted that posts can also benefit from direct mail through the e-commerce volumes it generates, while data and specifically direct mail can substantially contribute to online sales.
Asehinde, the founder/CEO, Vibe Web Solutions, advised interested courier operators to ensure they have well-structured websites as landing page for whatever digital marketing platform they might choose in future.
He said, “Statistics says that only 1-3% of website visitors make a buying decision the first time they come to a website. When your digital marketing campaign is driving qualified traffic to your website, what do you do with the remaining 97% of your visitors who did not convert from your site the first time around?
“I really think it makes sense for you to attend engage skilled manpower as it would save you a tremendous amount of trial and error, time and money. Not doing something in your business because you’re not sure what to do can cost you a lot of money, an hour or a day. Having the right training, support and answers can also save you money; that you don’t spend on the wrong actions too”.
Meanwhile, IPC Global Postal Industry Report 2014 indicated that “full direct marketing services offered by posts entail that Posts can be involved in part, or throughout the value-chain of direct mail and offer full services to businesses, such as the creation and printing of direct mail items, provision of data management platforms, postage of direct mail pieces, follow-up of the campaigns and fulfillment and delivery of parcels resulting from e-Commerce sales”
For example, Deutsche Post (DHL) offers different online tools and services for omni-channel campaigns or just for direct mail with Optivo for email marketing services, acquired in 2013, Deutsche Post Mailing Factory and Deutsche Post Addressdialog for mail.
E-Business
Microsoft Servers Hacked by Chinese Groups

Chinese “threat actors” have hacked Microsoft’s SharePoint document software servers and targeted the data of the businesses using it, the firm has said.
China state-backed Linen Typhoon and Violet Typhoon as well as China-based Storm-2603 were said to have “exploited vulnerabilities” in on-premises SharePoint servers, the kind used by firms, but not in its cloud-based service.
The US tech giant has released security updates in response and has advised all on-premises SharePoint server customers to install them.
“Investigations into other actors also using these exploits are still ongoing,” Microsoft said in a statement.
The firm said it had “high confidence” the hackers would continue to target systems which have not installed its security updates.
It added that it would update its website blog with more information as its investigation continues.
Microsoft said it had observed attacks in which hackers had sent a request to a SharePoint server “enabling the theft of the key material by threat actors”.
Charles Carmakal, chief technology officer at Mandiant Consulting firm, a division of Google Cloud, told reporter, it was “aware of several victims in several different sectors across a number of global geographies”.
Carmakal said it appeared that governments and businesses that use SharePoint on their sites were the primary target.
A number of adversaries who stole material encoded by cryptography were then able to regain ongoing access to the victims’ SharePoint data, he said.
“This was exploited in a very broad way, very opportunistically before a patch was made available. That’s why this is significant,” Carmakal said.
Carmakal said the “China-nexus actor” was deploying techniques similar to previous campaigns associated with Beijing.
Microsoft said Linen Typhoon had “focused on stealing intellectual property, primarily targeting organizations related to government, defence, strategic planning, and human rights” for 13 years.
It added that Violet Typhoon had been “dedicated to espionage”, primarily targeting former government and military staff, non-governmental organizations, think tanks, higher education, the media, the financial sector and the health sector in the US, Europe, and East Asia.
Meanwhile, Storm-2603 was “assessed with medium confidence to be a China-based threat actor”.
E-Business
NIMC Warns Nigerians of Fake NIN Website

National Identity Management Commission (NIMC) has issued a public warning that it is not associated with NINcard.com.
According to the commission, the website has been circulating online to offer services for Nigerians seeking National Identification Number (NIN) services.
NIMC, in a post on its official X account on Wednesday, said, “NINcard.com is not in anyway affiliated to NIMC. Stay vigilant!”
The warning was accompanied by screenshots of fake payment receipts and OTP request pages from the website, both of which were boldly stamped “FAKE” by NIMC to alert the public.
E-Business
NITDA, API Partner Against Harmful Online Content

National Information Technology Development Agency (NITDA), in partnership with the Advocacy for Policy and Innovation (API), has convened a one-day workshop in Abuja to advance dialogue on the draft Online Harm Protection (OHP) Bill to confront harmful online content.
The bill, a rights-based, locally rooted, and multi-stakeholder initiative, is aimed at addressing the challenges of the digital age.
The event, which held yesterday, brought together government officials, civil society, academics, digital platforms, and legal experts to shape a policy framework designed to combat online ills such as cyberbullying, disinformation, hate speech, digital exploitation, and gender-based violence, while safeguarding democratic freedoms and digital inclusion.
In his keynote remarks, Kashifu Inuwa, director general, NITDA urged a paradigm shift in the way society engages with digital technologies.
“For almost two decades, we have viewed digital technology through a consumer lens. But these technologies are not just products and services. They are transforming how we live, work, and interact. They shape our politics, our society, and our democracy,” he said.
Warning against unaccountable digital power in the hands of private corporations, the DG likened the digital journey to the tale of Alice in Wonderland, where initial fascination with innovation has given way to deeper concerns about privacy, autonomy, and manipulation by big tech platforms.
“We thought we were using Google, but now we realise Google is using us. Social media, once a tool of expression, has become a tool of surveillance and influence,” Inuwa noted.
He, therefore, emphasised the urgency of developing a democratic and accountable framework. He explained that following the 2021 Twitter ban, NITDA facilitated dialogue between the government and platform operators, leading to a Code of Practice that stressed Nigeria’s sovereignty and legal standards.
According to him, the same process birthed the multi-stakeholder steering committee and the OHP White Paper in December 2024, laying the foundation for the current legislative push.
Earlier in her opening remarks, Victoria Manya, co-founder, API, observed the moral and civic necessity of the bill.
Her words: “The internet did not break society, it merely revealed its unfiltered version. Every day, Nigerians are exposed to harassment, disinformation, exploitation, and even algorithmic violence. The OHP Bill is not a war on the Internet. It is a peace offering to its users, a social contract for a digital future that is safe, inclusive, and democratic.
“We cannot answer the question of algorithmic power with unchecked state control. We must answer it with shared, rights-based governance. This bill must not be written for the people, but with them.”
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