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Making the Most of London 2012

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My last assignment as a sports journalist was at the 2006 National Sports Festival (NSF) in Abeokuta and Ijebu Ode, Ogun State – the same year Germany hosted FIFA’s World Cup Finals. Six years is a pretty long time, and I was wondering how the London Games would go by without me putting a word.

 

 

 

But times have also changed. I moved from being a sports reporter to a technology writer, after a spell as Communications’ Consultant with one of the nation’s brightest firms in Lagos. But what do the Games of the XXX Olympiad hold in stock for humanity? Are Nigerians really in the mix for a better outing? What new technological innovations are we likely to experience with the London 2012 Games?

 

 

 

For starts, the London 2012 Games would be the most viewed programme on television in the history of humanity. Olympic officials estimate an incredible four billion people across the world would atleast watch one sports of the games through the 17 days of this summer.

 

 

 

That would double the figures of Beijing, China in 2008 where it was recorded that 1.3 billion Chinese (alone) watched the closing events. Jacques Rogge, president of the International Olympic Committee (IOC), noted then that it was the most watched event in human history.

 

 

 

“We had more broadcast coverage to more people, in more places than ever,” said Rogge during his closing news conference in the Chinese capital. Now, South Sudan would be added as a nation of people who watched the games this summer.

 

 

 

Each games come with its own peculiarity: broadcast innovations, marketing breakthroughs and entertainment values. The London 2012 Games are already awash with what it would bequeath mankind. Costs are mind-bugging as governments of host cities go all out to secure financing for the Games.

 

 

 

A BBC cost overview of the London 2012 Games shows why poor countries would never afford to host the Olympics. “On 15 March 2007 the government announced the budget for the Games had risen from £2.4 billion to £9.35 billion, although it said the cost of the Games would be £5.3 billion.”

 

 

 

So how did that work out? “New venues cost £3.1 billion – these include the Olympic Park at Stratford and the athletes’ village. £1.7 billion spent on regeneration and infrastructure. £600m spent on extra security – the government of David Cameron is already crossed with the private security firm contracted to provide security for the Games. The UK government had to call in over 3, 500 soldiers to help provide additional security.

 

 

 

“The government set aside £2.7 billion in a contingency fund in case costs rise further. The Olympics will have to pay an £840m tax bill. £390m will be spent on other costs, such as the Paralympics and community sport.

 

“Income: The government will provide £6 billion, with other funds coming from London council tax payers and the National Lottery. Further income will come from International Olympic

 

 

 

Committee TV and marketing deals (£560m); sponsorship and official suppliers (£450m); ticket revenues (£300m); licensing (£60m) and London Development Agency (£250m).

 

Other revenue sources for the Games will include: “9.6 million tickets for sale – 8 million for the Olympics and 1.6 million for the Paralympics.”

 

 

 

It shows the details LOCs take in planning and running the Games.

 

 

 

When Nigeria failed in its bid for the 2014 Commonwealth Games to Canada, I remember asking a colleague how we would have succeeded in hosting the Commonwealth Games, seeing that we made a mess of the 2003 All Africa Games in Abuja.

 

 

 

For the Beijing Games, one of America’s TV network, the National Broadcast Corporation (NBC), paid $894 million for the exclusive broadcast rights to the United States and it succeeded in generating more than $1 billion in advertising revenue.

 

 

 

The same cannot be said of Nigeria or any other African country – perhaps South Africa being an exception.

 

 

 

London 2012 would also present the most diverse mix of media coverage than at any other Olympics.

 

 

 

The internet will be awash with Olympic contents, especially on social media platforms like twitter, google+, facebook or youtube.

 

 

 

Viewers are expected to plant themselves through either of these platforms to follow the Olympic trends.

 

 

 

For the Nigerian viewer, it is still light years behind the technological age.

 

 

 

 The irregular public electricity supply is nolonger news worthy for media outlets.

 

 

 

The promised Eldorado after the landing of two submarine fibres has not delivered the much hyped broadband freedom.

 

 

 

Download speed is still not faster than a snail crawl.

 

 

 

Watching internet TV is laborious and tasks the eyes and brain.

 

 

 

Transmission on the local terrestrial TV networks would not give accurate account, as most events won’t be broadcast live. Viewers would be limited to DTH options for the full Olympic experience. 

 

 

 

But even then, I gloss over what would excite the Nigerian viewer to budget for extra fuel cost just to power his generator set to view any of the events?

 

 

 

The Nigerian contingent to the Games didn’t provide any gold medal excitements.

 

 

 

The qualification of the men’s basketball team was as exciting as it come – no medal prospect.

 

 

 

Perhaps one sport Nigerians might think of watching could be in the men canoeing where the Anglo-Nigeria Johny Adeyemi, 23, competes having eliminated the Beijing 2008 bronze medalist to get listed for London 2012.

 

 

 

Akinyemi’s feat over the much rated Benjamin Boukpeti, in canoe slalom, men’s kayak (K1) early this year makes him the most exciting individual Nigerian to watch-out.

 

 

 

Traditionally, track and field used to be a favourite medals prospect for Nigeria, but not anymore with several elite athletics defecting to European countries where there are better remunerations and affection for the athlete.

 

 

 

Last Friday, Benedict Efe, a Lagos based sports journalist was bemoaning the absence of the Nigerian football teams having watched Brazil made a mince-meat of the Cameroonian Lionesses.

 

 

 

 But you can be sure that after London 2012, the government would go back to the drawing board for a better performance at the next Olympics!

 

 

 


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General News

Nigeria Recovers $52.88m in Assets Linked to Former Petroleum Minister Diezani Alison-Madueke

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Federal government has received $52.88m recovered Galactica assets linked to a former Minister of Petroleum Diezani Alison-Madueke from the USA.

The Attorney-General of the Federation and Minister of Justice Lateef Fagbemi disclosed this at the formal signing ceremony of the asset agreement between Nigeria and the United States of America in Abuja on Friday, January 10.

While speaking at the ceremony, Fagbemi explained that $50m of the recovered assets will be deployed through the World Bank to the development of the rural electrification project and the remaining $2m will be deployed to the International Institute of Justice to expand the Justice system and also counter corruption.

Speaking further, Fagbemi noted that the asset return marks a milestone in the ongoing collaboration between Nigeria and the United States in combating corruption and upholding the rule of law

He said the event is also a significant effort by President Bola Tinubu to address the issue of corruption.

Meanwhile, in his remarks, the United States Ambassador to Nigeria Richard Mills called for the monitoring and effectively utilizing the recovered assets by the Ministry of Justice to benefit Nigerians.

Diezani served as Minister under the Goodluck Jonathan administration.


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TikTok Announces Plans to Cease Operations in the U.S. by January 19, 2025

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TikTok has officially announced plans to cease its operations in the United States by January 19, 2025.

“Absent such relief, the Act will take effect on January 19, 2025,” TikTok said in a Dec. 9 legal filing. “That would shut down TikTok—one of the Nation’s most popular speech platforms for its more than 170 million domestic monthly users on the eve of a presidential inauguration.”

Last year, President Joe Biden signed into law, a legislation to remove TikTok from U.S. app stores and prohibit internet providers across the nation from allowing access to the platform if ByteDance cannot sell to an American company by Jan. 19.

The legislation was put in place amid concerns of China possibly using TikTok to spy on U.S. residents.

In response, TikTok filed an emergency motion for an injunction to stop the ban from taking effect, arguing that it violates the First Amendment and will generate “substantial losses,” per legal documents.

The Supreme Court is slated to hear oral arguments on Jan. 10 over whether or not the law should be upheld.

Meanwhile, several entrepreneurs have launched a bid to purchase TikTok, including Shark Tank’s Kevin O’Leary.

“This isn’t just about buying TikTok’s U.S. assets,” he wrote in a Jan. 6 message on X, formerly Twitter. “It’s about something much bigger: protecting the privacy of 170 million American users.”

O’Leary continued, “It’s about empowering creators and small businesses. And it’s about building a platform that prioritizes PEOPLE over algorithms. TikTok has immense potential, not just as a tool for creators but as a driver of meaningful economic and social impact.”

However, O’Leary said he’ll likely need an assist from President-elect Donald Trump, who will be sworn into office on Jan. 20.

“Trump will be who we have to work with to close the deal in the months ahead,” he explained during a Jan. 6 appearance on Fox News’ The Story with Martha MacCallum, per The Wrap. “So, I wanted to let him know—as well as others in his cabinet—that we’re doing this, and we’re going to need their help.”


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Transform Your Health with QNET’s BELITE 123: The Ultimate Weight Management Solution

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With the start of a new year, many of us set ambitious goals to improve our health and manage our weight. While resolutions often fade, QNET’s LifeQode BELITE 123 stands as a proven, reliable companion on the journey to sustainable health.

A well-established product trusted by thousands worldwide, BELITE 123 offers a holistic and science-backed approach to weight management that goes beyond quick fixes to support lasting well-being.

Irfan Aziz from Kuwait is one of many who have experienced life-changing results with BELITE 123. “After years of struggling with my weight, BELITE 123 made all the difference.

“I initially lost 2 kg, which kept me motivated; now I’ve shed 12.4 kg in total! But it’s not just about the weight—my mental clarity, sleep quality, and overall emotional balance have improved significantly,” Irfan shares. “BELITE 123 takes the ‘T’ out of Can’t!”

A Proven Formula for New Year Success

With its three-step system, BELITE 123 has become a cornerstone of health for individuals looking to stay fit and energized, even during festive seasons and indulgent celebrations. Each component is meticulously designed to support the body’s natural processes:

• BELITE 01 (Green Tea & Kaffir Lime): Boosts metabolism and helps regulate blood pressure.

• BELITE 02 (African Mango): Reduces appetite and supports cholesterol management, with studies showing a 27.3% reduction in LDL.

• BELITE 03 (Peppermint & Cinnamon): Detoxifies, improves digestion, and promotes restful sleep.

This effective system allows users to embrace healthier habits without sacrificing enjoyment. Whether it’s savoring holiday treats or maintaining daily routines, BELITE 123 supports a balanced lifestyle year-round.

A Long-Term Commitment to Wellness

Trevor Kuna, QNET’s Chief Marketing Officer, underscores the importance of adopting a sustainable approach to health. “Weight management isn’t just a resolution; it’s a lifestyle.

“BELITE 123 is built to help people achieve their health goals by integrating seamlessly into daily life.

“It’s not about quick fixes but creating long-lasting habits that lead to better health and greater vitality.”

Kuna emphasizes that the secret to BELITE 123’s success lies in its holistic approach. “Our product doesn’t just target weight loss; it addresses overall well-being, which is key to maintaining a healthy and fulfilling life,” he adds.

Easy to Follow, Backed by Science

The BELITE 123 system is simple to incorporate into even the busiest lifestyles:

1. BELITE 01: Drink after breakfast to jumpstart your metabolism.

2. BELITE 02: Take before lunch to curb appetite and support fat burning.

3. BELITE 03: Drink after dinner to cleanse and detoxify overnight.

With natural ingredients sourced from Asia, Africa, and Europe, BELITE 123 combines ancient wisdom with modern science to deliver sustainable results.

Its global following is a testament to its effectiveness and the trust it has earned over the years.

Renew Your Commitment to Health This Year

As we step into 2025, BELITE 123 offers a trusted solution for anyone looking to take charge of their health. It’s more than just a product; it’s a partner on your journey toward a healthier, more balanced life.

Let BELITE 123 help you turn your resolutions into reality—and sustain them throughout the year.


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