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E-Business

Mamalette New Web Platform Goes Live In Lagos

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Mamalette provides tools and resources that help Nigerian mothers and mothers-to-be connect with others going through similar experiences.

Launched in late 2013, Mamalette is the leading community for Nigerian mothers and the premier strategic marketing partner to brands that want to reach mothers in a rapidly changing digital environment.

Mamalette reaches more than 40,000 unique visitors per month on Mamalette.com and 150,000+ unique visitors per month on the Mamalette Facebook Page with 250,000+ weekly post clicks and 15,000+ weekly comments.

The launch of the new platforms is part of Mamalette’s larger strategic initiative to provide quality content and tools that improve mums’ lives.

Mamalette is dedicated to improving mums’ lives by helping them make better decisions, form genuine connections, and take a well-deserved break.

Mamalette research shows that approximately 45% percent of Nigerian mothers with access to the internet spend time browsing the internet on a daily basis with 25% browsing the internet for more than 3 hours a day.

“The new website aligns perfectly with our commitment to improving mums’ lives,” explained Anike Lawal, Mamalette CEO.  ”We are excited to share our new platform with our audience to give them useful information and a place to connect on the topic of parenting.”

With the support of the Co-creation Hub, Mamalette is enhancing the new site to make it even more helpful to users. The first major product improvement is creating a forum to allow mothers and mothers to get instant answers to their most pressing questions and making the site’s premium content easy to access. The site has also been optimized for mobile devices.

Mamalette has also created products that will allow leading brands to join the consumer conversation, add value to mothers’ lives, and get members talking about sponsor brands in an authentic and viral way.

“We are thrilled to have Mamalette in our start-up portfolio and look forward to us working together to continue to make Mamalette great,” said Bosun Tijani, CEO of the Co-creation Hub. “We are certain that mothers that already know and rely on Mamalette will be equally thrilled with what lies ahead as we team with this strong Nigerian brand. With Mamalette’s impressive growth and dedication to building an authentic community and engaging content for mothers, we couldn’t imagine a better home for a community for mothers to grow and flourish.”

“Mamalette is uniquely positioned to deliver this opportunity as an authority on mothers. I’m confident that we can create something that will add real value to the lives of millions of Nigerian mums.”

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

E-Business

Expert Urges FG to Leverage Digital Assets to Drive Diversification Goal

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The need to maximise local digital assets, amid dwindling Oil revenues and a struggling economy, has been reiterated by the Chief Executive Officer of Quomodo Systems Africa, Oluwole Asalu, who maintained this measure remains the path to prosperity.

Asalu, while addressing the press in Lagos, recently asserted that global shift towards digital economies, presents a pivotal opportunity for Nigeria at this time to mobilise sufficient resources towards effective governance.

He emphasised harnessing the burgeoning local digital economy to expedite national diversification goals, while break away from overdependence on oil output.

Asalu, boasted further that Nigeria’s tech-savvy, youthful population and increasing recognition from global tech giants already position its digital sector as a driver of inclusive growth and job creation.

“Nigeria’s overreliance on oil is no longer tenable. As global markets shift towards renewable energy, the urgency to diversify has never been greater. Technology stands out as the most promising avenue, not merely as a sector, but as an enabler of growth across all facets of the economy,” he explained.

According to him, Nigeria’s tech talent remains the new oil, a renewable resource with the potential for significant returns, if strategically harnessed.

Like India’s successes in information technology services, Asalu want Nigeria to tap into lucrative outsourcing industry to draw foreign investment.

“Foreign investment in Nigeria’s tech sector is rising. Programmes like Digital Explorers have led European firms such as Telesoft to establish operations in Nigeria. Tech giants like Microsoft and Facebook have followed suit, injecting capital and creating jobs,” he stated.

He again pointed to the emergence of three unicorns within Nigeria’s tech ecosystem as a breakthrough and sign of maturity.

“Nigeria’s tech ecosystem is already showing signs of maturity, with three unicorns emerging from its soil. These success stories, powered by local innovation, underscore the viability of a home-grown, world-class tech sector,” he affirmed.

He however emphasized urgent need to close existing gap in skills and infrastructure, in addition to embracing governance and collaboration to fully harness digital potential cum future.

 


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MRA Flags AI Concerns ahead of Press Freedom Day Today

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Media Rights Agenda (MRA), has unveiled a visual brief emphasizing the critical need for responsible and ethical use of Artificial Intelligence (AI) in journalism, particularly within Nigeria’s evolving media environment.

MRA Flags AI Concerns ahead of Press Freedom Day Today

This is coming ahead of World Press Freedom Day today.

The visual brief, developed under this year’s global theme, “Reporting in the Brave New World – The Impact of Artificial Intelligence on Press Freedom and the Media,” explores the opportunities and dangers AI poses to media freedom in Nigeria and across the world.

In a statement released in Lagos by John Gbadamosi, its programme officer,MRA noted that AI is quickly changing the way news is produced and consumed, adding that it offers powerful tools that can assist journalists in analysing data, translating stories into local languages, and extend the reach of vital information, especially to underserved areas with limited media infrastructure.

Gbadamosi added that AI can help to ensure that essential news and information are also disseminated to local communities.

However, Gbadamosi warned that the same technology is being weaponised to undermine truth and press freedom, saying: “While AI can be used to advance journalism, it can just as easily be exploited to spread disinformation, create deepfakes, and drown out independent voices with algorithmically generated propaganda.”

According to him, “In Nigeria, journalists face threats that go beyond just physical dangers; such threats now also encompass digital, algorithmic, and systemic harms and challenges, which requires media professionals to ensure that AI enhances, rather than undermines, media freedom and that technology is used to promote the truth, not distort it.”

“The visual brief breaks down key concepts like misinformation, disinformation, mal-information, and information overload, which are increasingly shaping Nigeria’s digital media ecosystem. It also raises concerns about AI-enabled surveillance, political manipulation, and the marginalisation of community-based journalists.”

Gbadamosi stated that the visual brief also advocates support for independent media, transparent AI regulations aligned with Nigeria’s context, increased digital literacy, and stronger accountability from tech companies regarding platform content and influence.

He therefore urged all stakeholders to advocate for responsible AI usage and a free, independent, professional and vibrant media environment in Nigeria, stressing that “when media freedom thrives, democracy lives.”


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Nigerians to Pay More for IDs as NIMC Raises Service Fees

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The National Identity Management Commission (NIMC) has raised the fees for all its products and services, including charges related to data modification on the National Identification Number (NIN) database.

In a statement issued in Abuja, Kayode Adegoke, NIMC’s Head of Corporate Communications, announced that the updated service fees are published on the commission’s official website.

Adegoke noted that the new pricing structure for NIMC’s services and products marks the first comprehensive review of its fees in over a decade.

The statement stated that the revised pricing is designed to align with prevailing operational costs and industry standards, while continuing to ensure that services remain accessible and affordable for all Nigerians.

The statement warned its Front-End Partners (FEPs) to comply with the newly approved rates, stating that any failure to do so could attract strict sanctions, including possible license revocation.

“The new structure ensures that the quality and integrity of our services remain uncompromised. We are committed to protecting the interests of Nigerians through fair and transparent pricing,” the statement read.

NIMC urged the public to report any Front-End Partners (FEPs) found charging beyond the approved rates. Reports can be directed to the Commission’s Inspectorate and Enforcement Unit via email at ieu@nimc.gov.ng

It further reaffirmed its commitment to delivering secure and dependable identity services. A complete list of the revised service fees can be accessed on its official website at www.nimc.gov.ng.

In a related development, Abisoye Coker-Odusote, Director General of the National Identity Management Commission (NIMC), expressed sincere appreciation to President Bola Ahmed Tinubu for his unwavering support in enhancing the National Identity Database (NIDB).

She also extended her gratitude to the Minister of Interior, Dr. Olubunmi Tunji-Ojo, and other key partners for their pivotal roles in advancing a sustainable and effective identity management system.

 


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