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Man in the Box: MTN Launches New Thematic Campaign

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For the past week, Lagosians have engaged in lively conversation about the smartly-dressed gentleman spotted in an intriguing display elevated along Lekki express way.

 

The so called Maninthebox was working day-and-night, come rain and sunshine; in what appeared to be an office-in-a-billboard displaying the phrases – “We know what keeps you up, let’s talk’ and #Maninthebox.

 

MTN is the Maninthebox! This announcement was made at the formal relaunch of MTN’s Enterprise Business Solutions arm, otherwise known as MTN Business, after days of suspense, speculation and social media chatter.

 

Through this campaign, MTN hopes to raise public awareness about its ability to cater to the communication, collaboration and connectivity needs of all businesses – start-ups, small medium and large scale enterprises, and public sector organisations.

 

Speaking at the launch event which held today at the Oriental Hotel, Lagos, Lynda Saint-Nwafor, Chief Enterprise Business Officer, MTN, explained that the #ManintheBox campaign symbolises MTN’s unwavering dedication and desire to help support business growth and transformation – no matter the time or day – using a wide range of world-class business solutions, backed by cutting-edge technology.

 

“Our ambition is your success” she said, adding that “We understand that business owners see technology as a distraction, many times with good reason.

 

“But we know that the right connectivity solution is a game changer and the foundation for future success, and so we would like to change that mind-set, by making technology and digital transformation decisions easier and more personal.

“Our aim is to be a true partner for success, delivering high impact right-sized connectivity solutions.

 

“Helping you become more agile and efficient, expanding market access and making them more competitive.

 

“We do this by listening and consulting to gain a clear understanding of what keeps you up, your circumstances, pain-points, ambitions and priorities.

 

“We want to hear from you, send us an email at [email protected]. We want to know… what keeps you up, let’s talk” she added

 

In addition to several other benefits, companies that get in touch will enjoy some visibility, as their products and services will be displayed on MTN LED boards free of charge.

 

To learn more about MTN Business and how it can help add value to your organisation, please visit www.mtnbusiness.com.ng


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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New Winners of Glo Jolly Win Promo Receive Millions in Prizes

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The Glo Jolly Win promo by Globacom has again made new millionaires who were presented their prizes at an event recently held in Lagos.

The presentation was conducted in conjunction with NCC-licensed Nitroswitch, an aggregator company, and Tetragrammaton, as the value-added service provider for these services. The five winners received their cheques and were instantly credited with their winnings at the ceremony.

Last September, Mr.Olieh Somtochukwu, a member of staff of a real estate company in Anambra State, became the first winner of the sum of N1 million naira in the promo.

Mrs. Adebayo Idowu, a recently retired school teacher, found it hard to believe her good fortune in September when she should have received her money despite several voice and video calls to her. She was full of appreciation to Globacom when she eventually came for the presentation of her prize at the ceremony last week.

Glo Jolly Win also produced other millionaires including Ganiu Bayo, a Lagos-based printing and publishing specialist, Abdul Mumuni Oseni, a corporate driver, Abiodun Oluwasanmi Temitayo, a mechanical engineer and Ashimiu Aminat Idowu, a teacher.

Mr. Mojeed Aluko of the Value Added Services Department of Globacom, noted at the ceremony that “the Glo Jolly Win is a lottery service in which subscribers can answer trivia questions or spin a wheel to win loads of airtime, data and cash prizes for as low as N100/day, with no need for downloads or any storage usage on their phones.

Subscribers can select their preferred services from the options of Jolly Trivia, Wheel, Win & Life to join in the fun and excitement of the lottery with the potential to become millionaires”.

Subsribers who desire to be part of the promo are enjoined to   dial *20152# or send JWD to 20152 on their Glo lines.


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MTN Nigeria to Issue N50Bn Commercial Paper

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MTN Nigeria has proposed issuing up to N50bn series 11 and 12 commercial paper notes to raise funding for its operations, according to the company’s notice to the Nigerian Exchange Limited.

MTN Nigeria to Issue N50Bn Commercial Paper

The notes issuance is under the company’s N250bn commercial paper issuance programme.

According to the statement signed by Uto Ukpanah, company secretary, the issuance is part of the company’s strategy to diversify its financing options with the funds being deployed towards short-term working capital requirements.

MTN Nigeria recently completed its series 10 commercial paper issuance under its upsized N250b commercial paper issuance programme.

Ukpanah, the telecom giant it sought to raise N72.1bn and the offer recorded 149 per cent subscription with N72.1bn issued.

The 266-day commercial paper was issued on 29 November 2023 at a yield of 16 per cent.

The CP issuance aligns with MTN Nigeria’s strategy of continuing to diversify its funding sources and reduce its average cost of debt. The proceeds will be applied to short-term working capital requirements.

Karl Toriola, chief executive officer, MTN Nigeria, said, “We are pleased with the support received from the investor community, having recorded a 149 per cent subscription from a broad range of investors. This reflects NTN Nigeria’s robust financial capacity, brand strength, and market leadership amidst the upward pressure on interest rates”

Stanbic IBTC Capital Limited played the role of Arranger and Dealer with ARM Securities Limited. Chapel Hill Denham Advisory Limited, Coronations Marchant Bank Limited, FCMB Capital Markets Limited, Quantum Zenith Capital &Investments Limited, Rand Marchant Bank Limited, and Vetiva Capital Management Limited played the role of Joint Dealers on the transaction.


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How AI Agents can Step in as Consumer Trust Slips

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Salesforce’s latest State of the AI Connected Customer research reveals consumer trust in companies is at a record low and that AI is raising the stakes for brands.

Today, 60% of consumers believe that advances in AI make trust even more important, and with AI agents on the rise, the findings point to real opportunities for companies to win back consumers with trustworthy AI agents this holiday season. This opportunity is greatest with Gen Zers, with almost a third of Gen Z consumers saying they’d be comfortable having an agent shop for them.

Faced with a challenging holiday shopping season and sinking consumer trust, brands can’t afford to get AI wrong—especially as more than $200 billion in global online sales will be influenced by AI this holiday season.

AI agents, or intelligent software that understands and responds to customer inquiries without human intervention, can help companies drive higher margins and keep consumers buying by delivering incredible customer service. From alleviating clunky purchase experiences to difficult return processes, there’s an agent for that. But to build trusted customer relationships, brands need trusted AI agents that are grounded in transparency and the right data.

Consumers trust less, expect more

Consumer trust is at its lowest point in eight years, and advances in AI make earning that trust more critical than ever.

  • Nearly three-quarters (72%) of consumers trust companies less than they did a year ago

  • 65% feel companies are reckless with customer data

It’s not just about trust; consumers also expect best-in-class experiences.

  • 69% of consumers expect consistent interactions across departments

  • Nearly 60% of consumers prefer using fewer touchpoints to get information or complete a task

While better deals are a top driver for consumers to switch to a new brand, customer service experience, convenience, and consistent product or service quality drive more long-term brand loyalty.

  • 43% of consumers say poor customer service experience will stop them from making a repeat purchase from a company or brand

  • More than a third of consumers say that inconvenience, such as a difficult return process or clunky purchase experience, will cause brands to lose them

Younger consumers are most open to AI agents

The research shows Gen Zers and millennials are more willing than older generations to use AI agents to improve their customer experience by creating more personalised, or useful content.

Younger generations, in particular, hold companies to a higher standard when it comes to adapting to and anticipating their needs—43% of Gen Zers and millennials say AI raises the bar for customer experiences compared to just 32% of baby boomers.

Gen Z and millennial consumers are more likely than older generations to consider the benefits provided by agents.

Transparency is key to building consumer confidence in the AI agent era

Despite the promise of young shoppers, many consumers haven’t made up their minds on AI yet. Nearly half of consumers are neutral about AI’s impact on their lives, whether personal or professional.

In fact, many consumers feel a mix of suspicion (44%) and curiosity (41%) about the future of AI —revealing a ripe opportunity for companies to help consumers see and understand the benefits of AI agents.

  • Over a third of consumers would work with an AI agent instead of a person to avoid repeating themselves

  • 30% of consumers—even more among Gen Z and millennials (37%)—would work with an AI agent instead of a person for faster service

  • A quarter of consumers — even more among Gen Z and millennials (roughly one-third)—would share their personal information with an AI agent so it can better anticipate their needs

To build confidence in the agent experience, businesses need to bridge the trust gap through more transparency.

  • Nearly 75% of consumers want to know if they’re communicating with an AI agent

  • 45% are more likely to use an AI agent if there’s a clear escalation path

  • 44% are more likely to use an AI agent if its logic is clearly explained

“Retailers face a much more competitive shopping season this year, as they look to deliver higher margins in the midst of increasing customer demands. AI agents can help brands deliver consistent, personalised experiences for shoppers across every channel – deepening customer loyalty and ultimately driving more sales,” says Linda Saunders, Salesforce Director Solutions Engineering Africa.


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