E-Business
Managing and Maximizing your Business Website
It is a common feature in Nigeria to see businesses not having websites, the ones that have do not maintain them. Your business website is a representation of your entire business on the World Wide Web. It should reflect the status and stature of your organization, this is where vital information about your business can be accessed from anywhere in the world at any time.
A good and well managed website gives your business a boost, integrity, wider reach, global recognition and patronage resulting in additional profit. It is a portal through which additional stream of income is added into your business, so you cannot afford to neglect it. With the recent trend in economy, putting your business online is quite profitable and affordable.
It is quite unfortunate that this very vital tool for business in modern economy is not taken seriously here in Nigeria. It is a regular occurrence where information cannot be easily accessed from websites of businesses, Organizations, Government establishments, Examination bodies, universities etc.
To show the importance of having a good and functional website, firms like Phillips consulting had at a time given award to business organizations that have good and functional web pages in Nigeria. Businesses that maintain their website properly will always be at the top, no doubt about that.
Because of how important this is to your business growth in that in most cases majority of your business could be done online, I am prompted here to show you how to manage and maximize your website even if you are not an expert in web development. You really need to know what your business website should do for you.
Design and Host your Website Properly
The overall functionality of a website depends on how it is designed and hosted. The design of a website should be simple and easy to navigate through. Visitors to the site should find it very easy to access your site as quickly as possible. It makes no meaning having a flashy website with all the ‘wow’ factors in place and still it cannot be easily accessed.
While considering the aesthetic qualities of your site, its functionality should be taken seriously too. The best technology should be used for sites with heavy pictures and graphics. The hosting plan and space for the site should be one that accommodates the number of web pages, pictures, graphics, payment solutions and other features the site will contain. A properly designed and hosted site loads easily and faster when accessed. An expert should be involved here to assist in proper designing and hosting of your business website.
Add Good Content to your Website
The content of your site should be taken seriously, this is what brings visitors to your business. Visitors to your site will need quality, regular, fresh, hot, in-depth and timeless information to keep them coming back for more. The number of visitors to your site determines how valuable your site and business will be. Good content also determines the depth the visitors will explore your site, the duration and frequency of their visit. Add quality content to your site because no one will want to visit a site that lacks good content. It is the regular eyeballs on your content that will add value to your website which will invariably impact on your business.
Update your Website Regularly
Many websites are left without being updated, it is not enough to have a website, the site should be updated regularly with fresh and current information about your business. A webmaster should be on hand to upload information on the site on a daily bases so that prospects wishing to do business with you can easily access your site from any where and get all the information they need even without coming to your office.
Maximize your Website
After you must have taken into cognizance all I have outlined above, it is now time for you to profit from your website. Like I said earlier, your website will bring additional business opportunities and income to you.
The main thing that brings value to your website is the number of people that visit your site, this is known as traffic. The number of eyeballs that pass through your site helps you achieve great online profit. Since traffic is what gives your site value, let us quickly look at simple and high leverage ways to drive traffic to it.
1. Embed your website address on your business card, letter-headed paper, all your advertising messages, and stickers. Also create a signature file to attach to every e-mail you send.
2. Use free online tools (like forums, free stuff sites, press release sites etc.) to promote your site.
3. Register your site with major search engines like Yahoo, Google, and MSN.
4. Advertise your website both online and offline using banner ads, classified ads, in-context links, e-zine ads, email rental lists, newspaper ads and other media.
Having got good traffic to your website, you can profit from it through:
The main product or service of your site: Using the e-marketing strategies earlier discussed in my previous articles, prospects will be attracted to the main product or service which you offer. This is the product or service around which your business website is built. You will make additional income by selling your service or product online.
Affiliate Programs: An affiliate program is an online joint venture between a marketer and a company that wants to promote their product. This is one of the easiest ways to make extra profit from your website. All you need do is to check for products that are related to the concept of your business which your prospects will also need, join the affiliate program and sell their product on your website for a commission. There are several affiliate programs on the internet, a famous one is that of Amazon.com, where Amazon.com provides a link to your site. If someone clicks on the Amazon.com link and buys anything, you will receive a commission for that.
Advertising:
You will also increase the profitability of your business through the advertising revenue that comes from your website. This is achieved when the traffic on your site is reasonable enough. The eyeballs passing through your website now becomes asset which you rent to other businesses. you can;
-Place banner adverts of other businesses on your website and get paid for anyone who sees or clicks on the banner.
-Sell classified ad space and in-context link space on your site
-You can join the advertising program of Google known as Ad sense. Here, Google sends adverts to your website regularly through a code and pays you a certain amount of money per click or per search made on the adverts.
These simple steps of managing and maximizing your website when followed properly, will improve your business in no small measure. Expert advice can also be sought at any point in time.
To your business success!
E-Business
NIMC Grants NCoS Licence to Register Inmates for NIN
National Identity Management Commission (NIMC) has granted licence for the Nigerian Correctional Service, (NCoS) to register inmates in the over 252 custodial centres across the country for National Identity Numbers, (NIN).
The approval followed the request made by Sylvester Nwakuche, acting controller general of the NCoS, who paid a visit to Engr Abisoye Coker-Odusote, director general/chief executive Officer of NIMC, in her office.
The acting controller-general, said the licence to carry out registration of inmates for NIN would eliminate exclusion of inmates from the country’s National Development plans, ensure their safety and security and facilitate their smooth recapture in times of jailbreaks.
The NCoS boss said the visit to the headquarters of NIMC was in search of collaboration that would enable the Service carry out its mandate seamlessly following on going reforms of the Correctional Service system.
According to Nwakuche, there are lots of socio-economic developments within the Correctional Service systems which had led to a number of inmates obtaining University degrees, Masters Degrees and Doctor of Philosophy (PhD) in various fields.
He said such inmates should not be excluded from the national development plans of the country as they should be integrated into the society to become useful for their families and the country.
Nwakuche said inside the Correctional centres are those awaiting trials whose innocence and otherwise has to be decided by the Courts, but argued that in times of National planning, census and other critical national development issues, they should not be disallowed from participating.
Coker-Odusote who granted the licence said NIN has become critical and essential to the country’s national development plans, stressing that NIMC has gone far with the private sector, especially the banks and the Central Bank of Nigeria (CBN) as all banks accounts are now linked with the NIN.
Coker-Odusote said the Eight points Agenda of President Bola Tinubu are also anchored on the Country’s digital identity or National identity Number, stressing that for instance NIN was tied to students loans to eradicate duplicity and prevent ghost beneficiaries.
Coker-Odusote expressed delight in the partnership with the NCoS, saying that the Commission had already entered into partnership with the Nigeria Immigration Service, NIS and other agencies in order to facilitate the smooth delivery of their constitutional mandates.
She commended Dr Olubunmi Tunji-Ojo, minister of Interior, for his dynamic leadership and role in ensuring the delivery of dividends of democracy to Nigeria through various reforms.
E-Business
NIMC Trains 388 Personnel to Boost NIN Enrolment
National Identity Management Commission (NIMC) has kicked off a three-day training program for 388 personnel aimed at enhancing the National Identification Number (NIN) enrolment process across the country.
The training, tagged “Refresher Training of Trainers on NIN Integration to the National Social Register: Technical and hands-on devices and field operations and procedures”, is in collaboration with the National Social Safety-Net Coordinating Office.
The training is also to equip personnel with the necessary skills to efficiently handle the complexities of enrolment processes
In her address at the event held in Port Harcourt on Monday, Abisoye Coker-Odusote, director-general and chief executive officer, NIMC, noted that the initiative aligns with the commission’s overarching goal of achieving secured and great success for the Renewed Hope social initiatives.
Represented by Adedapo Adedoyin, her technical advisor on ICT, the NIMC DG said the event is a pivotal initiative that marks a significant step forward in our mission to enhance and modernize the National Identification Number enrolment process across Nigeria.
She stated, “Today, I am pleased to announce the launch of a comprehensive training program aimed at refreshing the technical and operational skills of the National Social Safety-Net Coordinating Office State Operations Coordinating Unit and NIMC staff.
“This initiative focuses on practical and field-based exercises, ensuring that our teams are well-equipped to handle the complexities of enrolment processes with precision and efficiency.
“This initiative aligns with our overarching goal of achieving secured and great success for the Renewed Hope social initiatives. Through verified digital identification, we aim to improve the lives of Nigerians by providing them with access to essential services and opportunities that require a reliable and secure identity verification system”.
Coker-Odusote explained that the training program will be conducted in two batches, encompassing four states: Kwara, Nasarawa, Kano, and Rivers. A total of 388 attendees will participate in this initiative, including 225 NASSCO State Operations Coordinating Unit representatives, 35 NIMC facilitators, and 128 State support staff.
She added, “The sessions are meticulously designed to foster knowledge sharing and hands-on experience with NIMC’s enrolment device and software, ensuring that our personnel are adept at using these tools to their full potential.
“By empowering our teams with enhanced skills and practical experience, we are setting the stage for more efficient and accurate NIN enrolment processes across the nation”.
Coker-Odusote further said the training program “is a crucial step toward achieving the World Bank’s Identification for Development Initiative target of enrolling 180 million Nigerians with secure digital IDs.
“By bolstering our technical and operational capabilities, we are ensuring that NIMC is well-positioned to meet and exceed this target, thereby contributing to the global vision of inclusive and accessible digital identification for all”.
The NIMC boss8 called for collaboration between all stakeholders saying, “As we embark on this journey, I urge all participants to embrace this opportunity for growth and development.
“Together, we can build a robust and efficient National Identification System that will serve as the cornerstone for Nigeria’s social and economic progress.”
E-Business
Kaspersky Discovers New Scam Scheme Targeting Businesses on Social Media
Kaspersky experts have uncovered a new phishing scam targeting businesses that promote their pages on Facebook. Scammers send emails allegedly on behalf of Meta for Business – Facebook’s platform for businesses – claiming the recipient’s page contains prohibited content.
The email suggests users provide explanations in order for their account and page to be unblocked. The goal of the attackers is likely to get access to users’ business accounts.
Kaspersky’s anonymised data shows that such emails started reaching users on 14 December 2024, with complaints coming from organisations all over the world, including the Middle East, Turkiye and Africa.
By examining the “From” field in the email it can be seen that the domain does not belong to Facebook. According to Kaspersky data the emails that this campaign used were sent from different domains.
The link in the email redirects users to Facebook Messenger. On Messenger, the account posing as Facebook’s support team appears legitimate, creating a false sense of trust.
There is an indication that this is a fan page, but it is easy to miss in a situation of high stress after being accused of spreading illegitimate content.
This scheme stands out for its sophistication. Unlike earlier scams that accused users of copyright violations and directed them to respond via email, this approach simulates internal communication on the Facebook platform itself.
“In 2025, we anticipate a rise in attacks leveraging social engineering and user trust in major platforms. Scams like this are becoming more sophisticated as attackers strive to mimic official services closely.
“Users must remain vigilant, verify the authenticity of messages, and avoid clicking on suspicious links. We strongly advise users not to engage with suspicious accounts and to activate additional security measures, such as two-factor authentication.
“If you receive such an email, report the incident to Facebook’s support team and update your passwords immediately if any information has been compromised,” comments Andrey Kovtun, Email Threats Protection Group Manager at Kaspersky.
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