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MarkHack 2.0 Returns With Prize Pool Of $10,000

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L-R: Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group; Iquo Ukoh, Managing Director, Entod Marketing; Victor Afolabi, Founder, Eko Innovation Centre and Curator, MarkHack 2.0; Hannah Oyebanjo, Managing Director, Redwood Consulting; Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria, at the official launch of MarkHack 2.0 at Eko Innovation Centre, Ikoyi, Lagos, held over the weekend.
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Eko Innovation Centre has announced the return of MarkHack, Nigeria’s first hackathon at the intersection of media, marketing, and tech at a launch event held at the Eko Innovation Centre, Ikoyi, Lagos, over the weekend.
Following the success of MarkHack 1.0, this year’s edition, MarkHack 2.0, promises to redefine the future of marketing and media by fostering innovation and collaboration among professionals, students, and entrepreneurs.

L-R: Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group; Iquo Ukoh, Managing Director, Entod Marketing; Victor Afolabi, Founder, Eko Innovation Centre and Curator, MarkHack 2.0; Hannah Oyebanjo, Managing Director, Redwood Consulting; Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria, at the official launch of MarkHack 2.0 at Eko Innovation Centre, Ikoyi, Lagos, held over the weekend.

The hackathon aims to provide media and tech solutions that can disrupt marketing in key focus areas such as Consumer Experience, Media Consumption, Consumer Interaction, Trade and Retail Engagement, Analytics and Metrics, Events Marketing, Media Monetization, and Content Creation.

With the creative industry being Nigeria’s second-largest employer and the potential to generate 7 million jobs by 2025, Victor Afolabi, the Founder of Eko Innovation Centre and Convener of MarkHack 2.0, emphasized the importance of innovation in steering the industry’s growth.

He stated, “The rise of digital media, social platforms, and technology usage has made the creative industries one of the most dynamic sectors globally.

“MarkHack 2.0 provides a platform for collaboration, creativity, and critical thinking to disrupt the creative market and to provide a platform for them to showcase their ideas to Potential Investors.”

The call for participation garnered an overwhelming response, with 1,365 participants from 92 locations across Europe, Asia, and Africa submitting their entries. From the registered participants, 230 teams were formed to brainstorm innovative ideas, concepts, and prototypes in three focus areas: Immersive Experience (XR) -57 teams, Content Creation- 119 Teams , and Robo Marketing- 54 Teams.

The MarkHack 2.0 pitch event will be judged by 22 industry experts, who will select the top ten teams to advance to the finals. The final winners, chosen by a panel of seven esteemed jurors, will share a prize pool of $10,000 and gain the opportunity to join the Eko Innovation Centre accelerator programme with up to $50,000 equity investment.

The launch event featured a keynote address by Hannah Oyebanjo, Managing Director of Redwood Consulting, titled “Marketing and Media in the Creative Economy: Trends and Innovative Solutions for a Future Ready Industry.”
Oyebanjo highlighted the digital evolution of marketing and the potential of technologies such as AI, AR, VR, and gamification in creating new opportunities for engaging consumers.

“The age-old dichotomy between traditional and new marketing are telltale signs of the fluid nature of Marketing. Marketing evolved from the 5ps to 8Ps (with Service based offerings). But the future is a revolution when even what we call ‘New Marketing’ today, will become ‘Old Skool’!”

She added that from the 5Ps of traditional marketing to the Fusion, Hybrids, Ad-ons, Content, Experiential of new Marketing, the industry is headed for a more disruptive world of Web 3.0, AI, AR, VR, Gamification, etc.

The MarkHack 2.0 launch event had in attendance distinguished members of the marketing and media industry, leading industry professionals, innovators, entrepreneurs, tech enthusiasts and thought leaders on marketing and tech.

The Special Adviser to the Governor of Lagos State on Innovation and Technology, Tubosun Alake graced the launch event along with Mrs Iquo Uko, Managing Director, Entod Marketing/ IQ Food Platter; Segun Ogunleye, General Manager Marketing, Seven Up Bottling Company; Temitope Ekundayo, Chief Executive Officer, Printivo Limited and Tola Bamigbaiye-Elatuyi, Marketing Director, Pladis Global and

Others include Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group and Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria who both thrilled attendees in an enlightening fireside chat at the official launch of MarkHack 2.0, Bolaji Junaid, Founder/ CEO, Whyfinite, among others.

All roads will lead to the MarkHack 2.0 grand finale on the 7th of July, 2023 at the Oriental Hotel in Victoria Island, Lagos. The event is expected to have in attendance dignitaries, industry leaders, tech enthusiasts, innovators, investors, marketing directors, brand owners, managing directors to witness the emergence of the next big thing in marketing and technology.

MarkHack 2.0 is powered by Eko Innovation Centre and supported by GDM Group, the Experiential Marketers Association of Nigeria, Hazon Holdings and other partners.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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GBB Reaffirms Commitment to Driving Public Sector Innovation @ the 5th Public Service Innovation Competition Awards

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Mohammed Sani Ibrahim, ED, Finance & Corporate Services, Galaxy Backbone
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Galaxy Backbone (GBB), Nigeria’s digital infrastructure and shared services provider, joined other key government institutions at the 5th Public Service Innovation Competition Award Ceremony, organized by the Office of the Head of the Civil Service of the Federation (OHCSF).

The event, which held in Abuja, celebrated groundbreaking ideas from Ministries, Departments, and Agencies (MDAs) that are reimagining public service delivery through innovation.

The ceremony, which attracted notable dignitaries including the Chief Host herself, The Head of the Civil Service of the Federation, Mrs Didi Esther Walson-Jack, OON mni. Others include, former Heads of Service, Dame Amal Pepple and Mr. Danladi Kifasi, and the Chairman of the House Committee on Public Service, Hon. Sani Bala, showcased the vibrancy and ingenuity of Nigeria’s Civil Servants.

Delivering a goodwill message on behalf of the MD/CEO of Galaxy Backbone, Mr. Sani Ibrahim, Executive Director, Finance & Corporate Services, underscored the importance of inter-agency collaboration, digital literacy, and innovative thinking as pillars for national development.

He emphasized that GBB remains deeply committed to supporting initiatives like the Innovation Competition, which foster a culture of creativity, problem-solving, and transformation across the public sector.

“Innovation is no longer a luxury — it is essential to building a responsive, efficient, and digitally enabled government. At Galaxy Backbone, we are proud to align with this vision through our Integrated Digital Transformation Strategy (IDTS), which drives digital infrastructure, innovation, data security, and capacity building across MDAs,” he stated.

The 2025 edition of the competition saw an outstanding 155 entries, with 132 individuals pitching innovative ideas and 66 thematic teams presenting implementable solutions designed to enhance service delivery and governance.

Themed around streamlining bureaucratic processes, succession planning, employee welfare, and change management, this year’s event reaffirmed the role of innovation in shaping a future-ready public service.

Galaxy Backbone recognizes the critical role of digital transformation in empowering civil servants to create lasting impact. By supporting platforms such as the Public Service Innovation Competition, GBB reinforces its commitment to equipping the public sector with the tools, skills, and digital infrastructure necessary for Nigeria’s progress.

As part of this commitment, GBB will also be providing mentorship for all the winners of the innovation challenge, helping them refine their ideas, scale implementation, and drive sustainable transformation across the public service.

As the country advances on its journey toward e-governance and efficient service delivery, GBB continues to stand as a strategic partner in building a connected, innovative, and digitally skilled public service.


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5 tips to start taking digital payments as a business in Africa

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Not long ago, cash was dominant in Africa, but digital payments are now rapidly gaining traction.

From Lagos to Kenya and the US, businesses are recognising that embracing digital methods is essential for growth.

A Mastercard-commissioned report forecasts Africa’s digital payments market will reach $1.5 trillion by 2030, fueled by increased mobile phone usage and e-commerce. While cash is still common, mobile money is on the rise.

Zabira is simplifying this transition for SMEs, freelancers, and online merchants. In August 2019, the company launched Zabira to innovate Nigeria’s cashless transaction market, offering services like crypto trading and utility payments.

The Zabira app supports four major fiat currencies—USD, NGN, GHC, and KES, making cross-border transactions seamless. It also provides access to over 20 cryptocurrencies, giving users flexibility and freedom in managing their digital finances.

For small business owners looking to adopt digital payments, here are five easy tips to get started.

1. Choose a Platform That Does It All

Choose a digital payment platform like Zabira that offers multiple services in one app, including cryptocurrency trading, utility bill payments, and fiat transactions, to manage your financial life seamlessly.

2. Integrate Crypto Payments Early

Africa is rapidly growing as a crypto market. Zabira allows businesses to accept Bitcoin, Ethereum, and USDT, facilitating real-time trading of crypto assets. This gives businesses a competitive advantage in international commerce, particularly with diasporan clients.

3. Get Paid Instantly, No delay

Waiting three to five business days for payment to clear can disrupt cash flow. Zabira offers instant fiat payments through a robust blockchain system, allowing businesses to move money quickly, pay suppliers faster, and avoid telling customers to “wait till Monday.”

4. Opt for a user-friendly app

Zabira is incredibly easy to use, with no confusing menus or hidden steps. Users can download the app on Android and on iOS.

5. Offer More Than Just Products

Zabira offers more than money transfers; users can top up airtime and data, pay cable bills, and fund betting wallets within the app. Businesses can learn to add value beyond just selling products.


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Onafriq and Circle Partner to Revolutionize Cross-Border Payments in Africa with USDC

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Onafriq, Africa’s largest payments gateway, and Circle, stablecoin market leader and issuer of USDC, today announced their strategic partnership aimed at transforming cross-border payments and digital financial services.

This collaboration marks a significant step towards compliantly leveraging stablecoins and blockchain infrastructure to boost Onafriq’s payment network, positioning it at the forefront of the digital payment’s revolution for real-world financial applications.

Currently, over 80 percent of intra-African payments are routed through correspondent banks outside the continent and settled in foreign currencies such as the US dollar or Euro. This results in a staggering US$5 billion in transaction fees annually and undermines economic integration efforts.

Onafriq and Circle are working together to change this paradigm by piloting the use of USDC-powered settlement solutions into Onafriq’s network, which connects over 500 wallets and 200 million bank accounts in more than 40 African markets.

Onafriq’s founder and CEO, Dare Okoudjou, said: “Our partnership with Circle is an important milestone, reinforcing Onafriq’s commitment to harnessing technology to remove complexity from cross-border payments. By integrating USDC, we aim to simplify financial transactions for institutions and individuals, reduce costs, and strengthen trust.

This collaboration underscores our vision to democratise access to payments and drive financial inclusion across the globe. We’re not just envisioning the future of payments – we’re actively building it.”

Miriam Kiwan, Vice President, Middle East & Africa at Circle, said: “The emerging markets that Onafriq serves hold tremendous potential for digital asset innovation, particularly in the adoption of stablecoins for cross-border payments.

“Our partnership with Onafriq aligns perfectly with Circle’s mission to promote financial inclusion and improve efficiency in areas where traditional banking has often been costly and inaccessible.

“Together, we aim to transform how money moves across borders, offering secure and transparent digital payment rails that enhance economic empowerment and connectivity.”

This collaboration is a major step toward a more inclusive and self-reliant pan-African financial system. It signals a new phase in the modernisation of African payment rails – one where blockchain technology is applied responsibly, in lockstep with regulators and financial institutions, to build a faster, more efficient, and economically empowering future for the continent.


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