Telecom
MarkHack 2.0 Returns With Prize Pool Of $10,000

Eko Innovation Centre has announced the return of MarkHack, Nigeria’s first hackathon at the intersection of media, marketing, and tech at a launch event held at the Eko Innovation Centre, Ikoyi, Lagos, over the weekend.
Following the success of MarkHack 1.0, this year’s edition, MarkHack 2.0, promises to redefine the future of marketing and media by fostering innovation and collaboration among professionals, students, and entrepreneurs.

L-R: Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group; Iquo Ukoh, Managing Director, Entod Marketing; Victor Afolabi, Founder, Eko Innovation Centre and Curator, MarkHack 2.0; Hannah Oyebanjo, Managing Director, Redwood Consulting; Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria, at the official launch of MarkHack 2.0 at Eko Innovation Centre, Ikoyi, Lagos, held over the weekend.
The hackathon aims to provide media and tech solutions that can disrupt marketing in key focus areas such as Consumer Experience, Media Consumption, Consumer Interaction, Trade and Retail Engagement, Analytics and Metrics, Events Marketing, Media Monetization, and Content Creation.
With the creative industry being Nigeria’s second-largest employer and the potential to generate 7 million jobs by 2025, Victor Afolabi, the Founder of Eko Innovation Centre and Convener of MarkHack 2.0, emphasized the importance of innovation in steering the industry’s growth.
He stated, “The rise of digital media, social platforms, and technology usage has made the creative industries one of the most dynamic sectors globally.
“MarkHack 2.0 provides a platform for collaboration, creativity, and critical thinking to disrupt the creative market and to provide a platform for them to showcase their ideas to Potential Investors.”
The call for participation garnered an overwhelming response, with 1,365 participants from 92 locations across Europe, Asia, and Africa submitting their entries. From the registered participants, 230 teams were formed to brainstorm innovative ideas, concepts, and prototypes in three focus areas: Immersive Experience (XR) -57 teams, Content Creation- 119 Teams , and Robo Marketing- 54 Teams.
The MarkHack 2.0 pitch event will be judged by 22 industry experts, who will select the top ten teams to advance to the finals. The final winners, chosen by a panel of seven esteemed jurors, will share a prize pool of $10,000 and gain the opportunity to join the Eko Innovation Centre accelerator programme with up to $50,000 equity investment.
The launch event featured a keynote address by Hannah Oyebanjo, Managing Director of Redwood Consulting, titled “Marketing and Media in the Creative Economy: Trends and Innovative Solutions for a Future Ready Industry.”
Oyebanjo highlighted the digital evolution of marketing and the potential of technologies such as AI, AR, VR, and gamification in creating new opportunities for engaging consumers.
“The age-old dichotomy between traditional and new marketing are telltale signs of the fluid nature of Marketing. Marketing evolved from the 5ps to 8Ps (with Service based offerings). But the future is a revolution when even what we call ‘New Marketing’ today, will become ‘Old Skool’!”
She added that from the 5Ps of traditional marketing to the Fusion, Hybrids, Ad-ons, Content, Experiential of new Marketing, the industry is headed for a more disruptive world of Web 3.0, AI, AR, VR, Gamification, etc.
The MarkHack 2.0 launch event had in attendance distinguished members of the marketing and media industry, leading industry professionals, innovators, entrepreneurs, tech enthusiasts and thought leaders on marketing and tech.
The Special Adviser to the Governor of Lagos State on Innovation and Technology, Tubosun Alake graced the launch event along with Mrs Iquo Uko, Managing Director, Entod Marketing/ IQ Food Platter; Segun Ogunleye, General Manager Marketing, Seven Up Bottling Company; Temitope Ekundayo, Chief Executive Officer, Printivo Limited and Tola Bamigbaiye-Elatuyi, Marketing Director, Pladis Global and
Others include Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group and Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria who both thrilled attendees in an enlightening fireside chat at the official launch of MarkHack 2.0, Bolaji Junaid, Founder/ CEO, Whyfinite, among others.
All roads will lead to the MarkHack 2.0 grand finale on the 7th of July, 2023 at the Oriental Hotel in Victoria Island, Lagos. The event is expected to have in attendance dignitaries, industry leaders, tech enthusiasts, innovators, investors, marketing directors, brand owners, managing directors to witness the emergence of the next big thing in marketing and technology.
MarkHack 2.0 is powered by Eko Innovation Centre and supported by GDM Group, the Experiential Marketers Association of Nigeria, Hazon Holdings and other partners.
Telecom
MTN, Lynk Global Make Africa’s First Satellite-to-Mobile Call

MTN South Africa, in partnership with Lynk Global, has successfully conducted Africa’s first satellite-to-mobile phone call touted as a groundbreaking development.
This historic trial, conducted in Vryburg, North West province, marks a major step toward bridging connectivity gaps in underserved and rural regions across the continent.
The test involved making a voice call using a standard smartphone connected via a low-Earth orbit (LEO) satellite.
This innovative approach eliminates the need for traditional network infrastructure, providing a viable solution for remote areas with limited or no mobile coverage.
According to Charles Molapisi, CEO of MTN South Africa, this initiative aligns with the company’s broader strategy to extend network coverage to hard-to-reach areas.
“This achievement demonstrates our commitment to leveraging cutting-edge technology to ensure connectivity for all, regardless of location,” Molapisi stated.
The trial also assessed SMS capabilities over the LEO satellite connection, proving the technology’s potential for widespread application.
With successful implementation, satellite-to-mobile communication could revolutionise telecommunications in Africa, enabling digital inclusion and economic opportunities in regions previously disconnected from mainstream networks.
This milestone underscores the growing role of satellite technology in Africa’s telecommunications landscape.
By integrating satellite solutions with existing mobile networks, MTN and Lynk Global aim to provide seamless connectivity that overcomes traditional infrastructure challenges.
Telecom
Smart Treasure Investment Team’s Initiatives Eradicate Poverty, Says Aminu

Samson Aminu, also known as Smile, has described the Smart Treasure Investment Team (ST Team) as a transformative force that has empowered its members and significantly contributed to poverty eradication.

Samson Aminu
Aminu, a VIP 9 member of the team, shared his experiences on Friday during the official car presentation ceremony held at the regional office in Lagos. Having recently received a Lexus RX350 and an international vacation from the team, Aminu recounted how the organization has positively changed his life.
“The Smart Treasure Investment Team has really imparted my life positively and changed my status from zero to hero,” he said.
He revealed that his first earnings through the team allowed him to relocate to a new apartment and acquire gadgets. “I’ve purchased various items for myself and my family, and established an operational center in Ilorin,” he added.
The ST Team, according to Aminu, aligns its activities with the United Nations’ 16 Sustainable Development Goals (SDGs), which include youth empowerment, poverty eradication, support for education in rural areas, and community service.
“The ST Team has come to eradicate poverty in Africa and across the globe. We are teaching people how to catch fish by themselves and making them financially stable,” Aminu explained.
He highlighted the organization’s initiatives such as providing allowances to civil servants, feeding the elderly, orphans, and widows, and investing in agriculture to sustain local communities.
“If the ST Team lasts long for another three years, the government would be grateful to this project as it would bring peace and comfort to the society,” Aminu said.
He applauded the leaders of the organization, Dr. Harold and Mentor Tina, for their sincerity, honesty, and dedication to humanity. “I urge the government to support this project, which has brought significant change to Nigeria in just two years,” he said.
Aminu, who has over 15 years of experience in multilevel marketing, commended the team for its exceptional standards and sustainability.
Telecom
15-Year-Old Autistic Artist, Kanye, to Unveil World’s Largest Art Canvas on Autism Awareness Day

Kanyeyachukwu Tagbo-Okeke, affectionately known as Kanye, has become a beacon of inspiration for Nigeria’s youth. The 15-year-old autistic artist is set to unveil what is expected to be the world’s largest art canvas by an individual on April 2, 2025, World Autism Awareness Day, at Eagles Square in Abuja.
Kanye’s journey began at the tender age of two when he first showed a proclivity towards art. Despite facing challenges associated with autism, Kanye has flourished as an artist, earning accolades and the nickname “Young Picasso” for his exceptional abstract paintings.
The young prodigy’s attempt at breaking the Guinness World Record started in November. 2024, as part of the Zeebah Foundation’s ‘Impossibility Is A Myth’ project. This initiative not only showcases Kanye’s extraordinary talent but also aims to raise funds for a state-of-the-art autism resource center in Abuja, highlighting the need for greater support and inclusion for individuals with autism.
Kanye’s story aligns with MTN Nigeria’s recent “Go Make A Difference” (Go M.A.D) campaign, which encourages Nigerians to take bold steps and create positive impacts in their communities. Onyinye Ikenna-Emeka, MTN’s Chief Marketing Officer, emphasised how Kanye embodies the Go M.A.D philosophy: “MTN’s mission is to connect people all over the world. Kanye is connecting art lovers, and people all over the world as well. He is a true icon, breaking barriers and proving that nothing is impossible”.
The unveiling event will be attended by key dignitaries, including FCT Minister Nyesom Wike, and Minister of Arts, Culture, Tourism and the Creative Economy, Hannatu Musawa. This high-profile support underscores the significance of Kanye’s achievement and its potential to inspire change.
Kanye’s father, Tagbo Okeke, stressed that this record attempt goes beyond personal achievement. “We started this awareness campaign to tell parents that no child should be left behind, that they are Fabulous, Autistic and Talented,” he said. The family’s efforts, including opening a gallery in Abuja where art therapy workshops are conducted, demonstrate their commitment to supporting others on the autism spectrum.
As Nigeria’s youth witness Kanye’s remarkable journey, many are inspired to make their own difference, regardless of the challenges they face. Kanye’s story proves that with determination, support, and the right tools – such as those provided by initiatives like MTN’s Go M.A.D campaign – young Nigerians can achieve extraordinary feats and create meaningful change in their communities.
Kanye’s upcoming unveiling of his monumental artwork is not just a personal triumph; it’s a powerful statement about inclusion, perseverance, and the limitless potential of Nigeria’s youth to make a difference.
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