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MarkHack 2.0 Returns With Prize Pool Of $10,000

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L-R: Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group; Iquo Ukoh, Managing Director, Entod Marketing; Victor Afolabi, Founder, Eko Innovation Centre and Curator, MarkHack 2.0; Hannah Oyebanjo, Managing Director, Redwood Consulting; Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria, at the official launch of MarkHack 2.0 at Eko Innovation Centre, Ikoyi, Lagos, held over the weekend.
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Eko Innovation Centre has announced the return of MarkHack, Nigeria’s first hackathon at the intersection of media, marketing, and tech at a launch event held at the Eko Innovation Centre, Ikoyi, Lagos, over the weekend.
Following the success of MarkHack 1.0, this year’s edition, MarkHack 2.0, promises to redefine the future of marketing and media by fostering innovation and collaboration among professionals, students, and entrepreneurs.

L-R: Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group; Iquo Ukoh, Managing Director, Entod Marketing; Victor Afolabi, Founder, Eko Innovation Centre and Curator, MarkHack 2.0; Hannah Oyebanjo, Managing Director, Redwood Consulting; Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria, at the official launch of MarkHack 2.0 at Eko Innovation Centre, Ikoyi, Lagos, held over the weekend.

The hackathon aims to provide media and tech solutions that can disrupt marketing in key focus areas such as Consumer Experience, Media Consumption, Consumer Interaction, Trade and Retail Engagement, Analytics and Metrics, Events Marketing, Media Monetization, and Content Creation.

With the creative industry being Nigeria’s second-largest employer and the potential to generate 7 million jobs by 2025, Victor Afolabi, the Founder of Eko Innovation Centre and Convener of MarkHack 2.0, emphasized the importance of innovation in steering the industry’s growth.

He stated, “The rise of digital media, social platforms, and technology usage has made the creative industries one of the most dynamic sectors globally.

“MarkHack 2.0 provides a platform for collaboration, creativity, and critical thinking to disrupt the creative market and to provide a platform for them to showcase their ideas to Potential Investors.”

The call for participation garnered an overwhelming response, with 1,365 participants from 92 locations across Europe, Asia, and Africa submitting their entries. From the registered participants, 230 teams were formed to brainstorm innovative ideas, concepts, and prototypes in three focus areas: Immersive Experience (XR) -57 teams, Content Creation- 119 Teams , and Robo Marketing- 54 Teams.

The MarkHack 2.0 pitch event will be judged by 22 industry experts, who will select the top ten teams to advance to the finals. The final winners, chosen by a panel of seven esteemed jurors, will share a prize pool of $10,000 and gain the opportunity to join the Eko Innovation Centre accelerator programme with up to $50,000 equity investment.

The launch event featured a keynote address by Hannah Oyebanjo, Managing Director of Redwood Consulting, titled “Marketing and Media in the Creative Economy: Trends and Innovative Solutions for a Future Ready Industry.”
Oyebanjo highlighted the digital evolution of marketing and the potential of technologies such as AI, AR, VR, and gamification in creating new opportunities for engaging consumers.

“The age-old dichotomy between traditional and new marketing are telltale signs of the fluid nature of Marketing. Marketing evolved from the 5ps to 8Ps (with Service based offerings). But the future is a revolution when even what we call ‘New Marketing’ today, will become ‘Old Skool’!”

She added that from the 5Ps of traditional marketing to the Fusion, Hybrids, Ad-ons, Content, Experiential of new Marketing, the industry is headed for a more disruptive world of Web 3.0, AI, AR, VR, Gamification, etc.

The MarkHack 2.0 launch event had in attendance distinguished members of the marketing and media industry, leading industry professionals, innovators, entrepreneurs, tech enthusiasts and thought leaders on marketing and tech.

The Special Adviser to the Governor of Lagos State on Innovation and Technology, Tubosun Alake graced the launch event along with Mrs Iquo Uko, Managing Director, Entod Marketing/ IQ Food Platter; Segun Ogunleye, General Manager Marketing, Seven Up Bottling Company; Temitope Ekundayo, Chief Executive Officer, Printivo Limited and Tola Bamigbaiye-Elatuyi, Marketing Director, Pladis Global and

Others include Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group and Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria who both thrilled attendees in an enlightening fireside chat at the official launch of MarkHack 2.0, Bolaji Junaid, Founder/ CEO, Whyfinite, among others.

All roads will lead to the MarkHack 2.0 grand finale on the 7th of July, 2023 at the Oriental Hotel in Victoria Island, Lagos. The event is expected to have in attendance dignitaries, industry leaders, tech enthusiasts, innovators, investors, marketing directors, brand owners, managing directors to witness the emergence of the next big thing in marketing and technology.

MarkHack 2.0 is powered by Eko Innovation Centre and supported by GDM Group, the Experiential Marketers Association of Nigeria, Hazon Holdings and other partners.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Bolt’s Playtivism Campaign Brings Chess Park to Lagos

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Bolt, the leading ride-hailing platform in Africa, is reimagining what urban spaces can be with the launch of its “Playtivism” campaign in Lagos.

 

As part of this global initiative, Bolt is transforming a traditional parking lot into a “Chess Park”, a vibrant, people-first space where Lagosians of all ages can gather, play chess, and foster stronger community ties.

Playtivism is a call to playful, people-centered urban design. It is about giving cities back to the people by repurposing car-dominated spaces into areas that promote health, connection, and joy.

The campaign is inspired by over 81,000 submissions received during Bolt’s Rewind2023 campaign, where users shared ideas on how to make cities more liveable.

In Lagos, this vision takes shape through the Chess Park activation at Ikeja City Mall, taking place from April 9 to 13, a unique urban intervention that prioritizes people over cars.

The initiative is aimed at creating a new kind of meeting point, one where elders and youth can connect over chess, building bridges across generations and sparking meaningful community engagement.

The park will feature daily “teach-and-play” sessions hosted by two professional chess experts, as well as exciting activities including cash prizes for participants and other classic games like Ludo and more, open to anyone interested in learning or improving their skills.

As part of the activation, the renowned non-profit organization Chess In Slums will be participating on April 11, further reinforcing the park’s mission to empower and unite through play.

This initiative is part of a broader global effort, with a similar Urban Playground activation that was run in Lisbon, all under the Playtivism umbrella.

Bolt is turning the idea of mobility into more than just movement, it’s about rethinking how we use our shared spaces.

Speaking on the initiative, Osi Oguah, General Manager for Bolt Nigeria said: “At Bolt, we believe that cities become more fun, inclusive, and healthy when we design them for people, not just for cars and through Playtivism, we’re showing that small changes like turning a parking lot into a chess park can have a big impact on how communities interact and thrive.

“And next time you need to drive somewhere, think about riding instead. It’s better for your wallet, and better for your city. Riding is the new driving”, Osi said.


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MTN Extends Application Deadline for Media Innovation Programme to April 12

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In a welcome turn of events for journalists, broadcasters, and content creators across the country, MTN Nigeria has announced the extension of the application deadline for its highly coveted Media Innovation Programme (MIP) to April 12, 2025. Originally slated to close on April 7, 2025, the new deadline provides additional time for a wave of aspiring applicants eager to join the next generation of media changemakers.

Now in its fourth year, the MTN Media Innovation Programme, run in partnership with the School of Media and Communication, Pan-Atlantic University (PAU) has become a career-defining fellowship for Nigerian media professionals. It offers a six-month, fully-funded certificate program packed with on-site training, international exposure, digital storytelling masterclasses, and access to a powerful alumni network.

According to MTN Nigeria and the School of Media and Communication, Pan-Atlantic University, the deadline extension is a response to the increasing volume of last-minute applications and growing demand for more inclusive access across the country.

“We’ve seen a remarkable surge in interest from content creators and journalists outside major urban hubs,” said Tobe Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria. After the webinar on April 4 hosted by past MIP fellows to support the applicants, it was important to extend the deadline to enable more diverse voices have a chance to be part of this experience”, he added.

In a rapidly shifting media landscape, where traditional models are being upended by digital disruption, programs like MIP are filling a critical gap, equipping media professionals with the tools to adapt, innovate, and lead.

With Nigeria’s entertainment and media industry projected to grow from $9 billion in 2023 to $13.6 billion by 2028, MTN’s initiative could not be more timely.

And for those still sitting on the fence. A recently hosted webinar featuring past fellows, including prominent voices like Mike Okwoche, a seasoned broadcast veteran and media mentor, and Amaka Okoye, a journalist and correspondent with experience in international media projects and digital transformation, offered inspiring testimonies about how MIP reshaped their professional outlook and positioned them at the forefront of media innovation.

The new application deadline, April 12, 2025, offers a lifeline for media professionals who might have missed the initial window. But make no mistake: the clock is ticking. And for those with big ideas and bold stories to tell, this is the time to apply.

Interested journalists, bloggers, and content creators can apply for the MIP 2025 at https://bit.ly/MTN_MIP2025.


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GSMA Reveals Sub-Saharan Africa as Mobile Money Epicentre

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Mobile money has surpassed two billion registered accounts, with over half a billion active monthly users across the globe in the 25 years since its launch.

Leading this market growth is Sub-Saharan Africa with a total of 1.1 billion registered accounts and more than 280 million active 30-day accounts, as recorded at the end of 2024.

This is based on the State of the Industry Report on Mobile Money 2025, compiled by the GSM Association’s (GSMA’s) mobile money programme data and insights team.

Now in its 13th year, the report details the progress of mobile money, with the latest edition indicating transaction volumes and values for mobile money accounts experienced double-digit growth in 2024.

Over 108 billion transactions worth $1.68 trillion were processed through mobile money accounts, for the period under review. This is equivalent to $3.2 million worth of transactions per minute, says Vivek Badrinath, GSMA director-general.

Year-on-year, transaction volumes increased by 20%, while transaction values grew by 16%, up from a 13% increase in 2023.

According to the report, the industry took 18 years to achieve one billion registered accounts and 250 million active users from 2001, doubling in size in the following five years.

Mobile money accounts have “consistently” maintained growth rates above 10% since 2020. In 2024, registered accounts increased by 14% year-on-year to 2.1 billion, while active 30-day accounts grew by 11% to reach 514 million, the report reveals.

Badrinath highlights that Sub-Saharan Africa remains the epicentre of mobile money, accounting for most new registered and active accounts.

“Mobile money has emerged as a powerful driver of financial inclusion and economic growth. Its continued success depends on supportive regulatory environments that promote innovation and accessibility, and help unlock the full socio-economic potential.

“To ensure mobile money remains accessible, affordable and safe, it is vital for governments and regulators to work with financial service providers to support financial literacy programmes, empowering underserved populations and opening new opportunities for financial decision-making.

“Looking ahead, I believe we are well-positioned for the next wave of expansion, where mobile money emerges as the preferred payment service, driving business growth, strengthening economies and shaping a better future for all.”

The report also notes that mobile money continues to play a key role in economic development. By the end of 2023, the total gross domestic product (GDP) of countries with mobile money services was over $720 billion higher than it would have been without them, reflecting a 1.7% increase in GDP driven by mobile money.

“In Sub-Saharan Africa alone, year-on-year, mobile money added around $190 billion to GDP in 2023, demonstrating its sustained economic influence.”

Regional phenomenon

Mobile money is used to buy goods and services, save money and send money to friends and family – both at home and abroad.

Based on the report, the bulk of mobile money accounts in the Sub-Saharan Africa region was driven by adoption and use in East and West Africa.

East Africa was the leading driver of monthly active account growth in 2024, followed by Southeast Asia and West Africa.

Introduced as an offering for financial inclusion for the unbanked, mobile money offerings, such as East Africa’s M-Pesa, have become the region’s most popular mobile money platform.

According to the report, over two-thirds of registered accounts in 2024 came from Sub-Saharan Africa. In 2024, there were more than one billion registered accounts in Sub-Saharan Africa – twice as many as in 2020.

Compared to forecasts from 2019, the GSMA found that registered accounts grew faster than expected, with data from 2024 showing 75% more registered accounts in Sub-Saharan Africa than estimated.

“Growth in active 30-day accounts was driven by East Africa, which contributed 32% of new accounts in 2024, closely followed by Southeast Asia (28%). West Africa and South Asia contributed 21% and 19%, respectively. Double-digit growth in active monthly accounts in 2024 confirmed that millions continue to rely on mobile money for their daily financial needs.

“Between 2014 and 2024, the number of active 90-day accounts as a proportion of SIM cards in Sub-Saharan Africa rose from 10% to 39%. Across other regions, the highest ratio of active 90-day accounts to SIM cards was 8% in South Asia. While some countries in Sub-Saharan Africa can be considered relatively mature, there is still room for growth – both in Sub-Saharan Africa and in other regions.”

Southeast Asia recorded the second-fastest growth rate for active monthly accounts, behind the Middle East and North Africa.

“The region saw active 30-day accounts grow faster than registered accounts, supported by enabling regulatory environments in markets including Cambodia, Fiji, the Philippines and Vietnam.”

The GSMA also reveals that in East Asia and the Pacific many mobile money providers have evolved into full-service financial platforms, offering a broad range of products to match user needs. The most successful providers are often those who are actively innovating the breadth of their offerings, it says.

“Mobile money providers are increasingly offering adjacent financial services like credit, savings and insurance. As of June 2024, 44% of providers offered credit services, making it the most used adjacent financial product. Savings services were offered by around a third of providers, while insurance remains the least common with around 28% of providers offering it.”

Despite progress, the report highlights that several barriers to adoption remain, notably among women. It states that among 12 countries surveyed, eight continue to exhibit a gender gap in mobile money ownership, with little improvement since 2023.

“Limited awareness and low digital financial literacy are significant barriers, particularly for women. However, women who hold mobile money accounts are nearly as likely as men to have used them in the past 30 days.”

Badrinath states: “As we continue our work to close the usage gap, and drive digital and financial inclusion, it is hugely encouraging that almost 60% of mobile money providers have introduced digital skills initiatives. These efforts not only boost financial awareness and combat fraud, they also help to break down the barriers that prevent millions – especially women – from fully benefitting from mobile money services.”


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