Broadcasting
Med-Direct Africa Launches e-Pharmacy, Promises Reduced Prices of Drugs in Nigeria

Med-Direct Africa, a 21st Century retail pharmacy in Nigeria has positioned itself to redefine the health delivery landscape in Nigeria via the launch of its e-Pharmacy services as it commits to reducing the prices of quality drugs in Nigeria, while delivering with speed to the last mile nationwide.
With the launch of this revolutionary platform, Nigerians, from all walks of life and irrespective of where they are based, can now access genuine and affordable medicines online with swift delivery to their location of preference.
‘‘Med-Direct Africa, with its lifestyle department, will pay quality attention to prescription drugs, including high value and life-saving drugs to make sure genuine patients are supplied to those who need it before they exhaust what they have, no matter where they reside.
“We shall also handle last mile deliveries for public spirited Nigerians and Donor Agencies, while Nigerians in the Diaspora can also take advantage of our reach to supply quality drugs cheaper than they can buy overseas for their relatives.
‘’We are dealing directly with manufacturers and distributors backed with the highest level of technologies and structured analytics to deliver without fail. We are prepared,’’ Mr. Ifeanyi Ogbolu, Head of Retail Operations, Med-Direct Africa disclosed.
The e-Pharmacy services can be accessed via www.meddirectafrica.com
The surge of the use of the internet and online ordering, especially of medicines in Nigeria, has necessitated the need for the availability of digital platforms that would meet the pharmaceutical and drug needs of Nigerians.
Consequently, Med-Direct Africa has taken a step in the right direction to fill the void by not just expanding access to quality and affordable medications online, but also by providing access to seasoned pharmacists and health care professionals for needy beneficiaries, thereby assuring an improvement in the quality of care experienced by Nigerians.
The e-Pharmacy services are available via an online pharmaceutical platform which enables customers to purchase medicines, health supplements and nutraceuticals, among others, without the need to visit a physical pharmacy.
It offers the following profound benefits such as speed of access to medications, privacy and confidentiality, time-saving access to quality pharmaceuticals and convenience for all categories of users, including busy individuals and the elderly who can access their medications from the comfort of their homes and without having to visit a physical pharmacy.
In addition, prospective users in need of prescription products can use the live chat option to speak with a team of experienced pharmacists, while also enjoying the liberty of uploading their prescription via same channel. Once uploaded, Med-Direct Africa’s team of registered pharmacists would engage the subscriber via call or chat to ensure they get the best of pharmaceutical care.
Equally important, Med-Direct Africa’s team have the professional right to withhold dispensing in the case of prescription or medication errors.
‘‘With our e-pharmacy platform, Nigerians can now get their favourite and genuine supplements, lifestyle products and prescription medications (when you upload your prescription) with a few clicks at a 10% discount and free delivery to every state in the country.
‘‘With this, we hope to reduce the cost burden of drugs for Nigerians as well as provide quick access to these medications. Our goal is simple. Every Nigerian deserves quality medicine and drug services at a favourable cost within the shortest possible time,’’ Ogbolu assured.
Broadcasting
Big Brother Naija Season 10 to Premiere July 26 with Record ₦150m Grand Prize

MultiChoice Nigeria, today announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, July 26 and Sunday, July 27, 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, October 5, 2025.
The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.
Speaking on the upcoming season, Busola Tejumola, Executive Head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”
While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.
Fans can catch the premier live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.
“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.
With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds Dr. Tejumola said “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”
This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.
Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.
DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.
Broadcasting
GEFAS to Launch Innovation Hub in Anambra, Backs Soludo’s Digital Vision

Geeks and Founders Alliance for Soludo (GEFAS), a tech-driven network of young professionals, is set to unveil its operational hub in Anambra State as part of efforts to deepen digital engagement and community outreach.
The launch, scheduled for July 17, 2025, will take place at 10 Uche Ekwunife Crescent, Iyiagu Estate, Awka, and is expected to serve as a nerve centre for collaboration, innovation and support for Governor Chukwuma Soludo’s smart city agenda.
Convener of GEFAS, Mr Fred Agbata, said the initiative reflects the group’s commitment to digital progress and grassroots mobilisation.
“This space reinforces our support for Governor Soludo’s vision of a smart, prosperous Anambra. It’s also a demonstration of what young innovators can achieve when united behind a bigger goal—the re-election of Governor Soludo,” he said.
Agbata added that the hub would provide a platform for tech enthusiasts, entrepreneurs and creatives to co-create solutions that address local challenges and promote inclusive development.
GEFAS has called on stakeholders, youth groups and members of the public to attend the launch and engage with the opportunities the space will offer.
Broadcasting
Over 5,600 Pupils to Benefit as ATC, ProFuturo Partner on Tech-Driven Learning

American Tower Corporation (ATC) Nigeria and the ProFuturo Foundation have announced a strategic partnership aimed at transforming the educational sector through digital innovation and technology.
The programme, which is being implemented in conjunction with the Kukah Centre, is expected to benefit over 5,600 school children and 34 teachers across 11 schools in Kano, Kebbi and Taraba states.
The initiative is part of a broader global collaboration between American Tower and ProFuturo Foundation, targeting education gaps in seven African and Latin American countries.
Speaking at the signing ceremony, ATC Nigeria Chief Executive Officer, Mr Pieter Van Der Westhuizen, said the partnership was aligned with the company’s Digital Communities programme, which facilitates technology-driven learning, financial literacy for adults and access to healthcare services in underserved areas.
“At ATC Nigeria, we are proud to support this impactful collaboration, which brings digital tools directly into classrooms. This partnership is not just about equipment—it’s about giving children the future they deserve,” he said.
General Manager of ProFuturo Foundation, Ms Magdalena Brier, described the partnership as a crucial step towards bridging the digital divide and empowering vulnerable communities.
“This alliance reinforces our mission to transform lives by improving access to education and digital tools. Every child and teacher reached through this programme is a testament to what we can achieve together,” she said.
Each school will be equipped with a digital learning kit, which includes computers, tablets, routers, projectors and other essential components tailored to foster interactive learning—even in areas with limited connectivity.
The initiative seeks to strengthen innovative teaching practices and promote inclusive education through digital transformation, with active support from local authorities who were present at the official launch.
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