Telecom
Meta Hosts Creators Day in Lagos to Support and Empower Creators
Meta recently hosted its first Creators Day in Lagos Nigeria, attended by over 50 creators across tech, lifestyle, entertainment, travel, beauty and fashion creator territories.
Cross-section of Content Creators with the Meta Africa team in Lagos during the Meta Creators Day event in Nigeria
The event included a series of workshops aimed at empowering creators with skills and knowledge to establish and grow their brand, reach their audience and earn a living while doing what they love. During the workshops, Creators learned how they can use Reels in new and creative ways, getting future-ready by utilising the latest tools and features on the platforms, how to stay safe online, how to monetise their content on Facebook and Instagram and how to establish real relationships with brands.
During the creators workshops, experts from Meta touched on how Creators in Nigeria can realise their more opportunity, creativity and full potential while using Meta technologies. Rofhiwa Maneta, Strategic Partner Manager, Creators, Sub-Saharan Africa, Meta shared insights about how Reels can open more opportunities for creators’ discoverability and audience development as they share their unique skills that resonate with their audience.
Natalie Choufani, Partner Solutions Manager, Creator Partnerships at Meta also emphasised on how creators can monetise their Reels on Instagram and Facebook. In addition to these, Geoff Reinhardt, Global Head of Partner Safety, explored the best practices to keep creators safe on Instagram and Facebook.
While speaking with the creators at the workshop, Nada Enan, Head of Communications at Instagram, MEA, addressed the myth of shadow banning and explained how the ranking and recommendations of content like Reels work on Instagram. She also shared more insights on how the Instagram algorithm works and how creators can leverage reels to improve their reach and visibility.
According to Enan “Meta is committed to supporting creators in Nigeria to realise their creativity and full potential. We recognise the amazing content they create on our family of apps and that is why we have set aside a day like today to celebrate their good work and successes. We at Meta are delighted to give creators the power to build community and bring the world closer together.”
The workshops were attended by a unique crowd of content creators, ranging from Eric Okafor, Ìfẹ́dayo Agoro, Dr Ayodele Renner, salemkinging, Nonye Udeogu, The Social Media Oga, Joseph Onaolapo, Victor Anyanwu, plantboy.ng, i_am_tjan, Tee Kuro, Hamda ‘Koya, Tijesunimi Olupekan, Sisi Yemmie, Nicole Chikwe, Swit Ope, laughpillscomedy and ayomidate among others.
In the evening, Meta hosted an intimate and immersive dinner experience with some of Nigeria’s top creators like Broda Shaggi, a Nigerian comedian and actor; Maryam Apaokagi, a skit maker, comedian and cinematographer; Mr Macaroni, an actor and content creator; Miss Techy, a female digital creator popularly known for her captivating VFX videos on Instagram; Elozonam Ogbolu, an actor, singer and music producer; Dimma Umeh, a fashion blogger and content creator; Taymesan Emmanuel, a media personality/podcaster and Nelly Agbogu, a social media influencer and entrepreneur.
Attendees were treated to an evening of fine dining, networking with the Meta team, as well as receiving insightful tips through a fireside chat Tomike Adeoye and Bunmi George. During the Fireside chat hosted by Oluwasola Obagbemi, Corporate Communications Manager, Anglophone West Africa, Meta, the two leading Creators shared their journeys to being authentic and adding value through their content on Instagram.
Airtel Nigeria, telecom service provider, has announced that its AI-powered Spam Alert Service issued over 9.6 million spam alerts between March 13 and May 20, 2025.
As part of its ongoing commitment to protecting customers from unwanted and potentially fraudulent communications, Airtel designed the AI Spam Alert service to analyze traffic patterns and detect anomalies.
In the period since launch the AI pinpointed a total of 9,667,008 SMS as potential spam messages in the two months after its launch.
Of these, the system identified 528,080 on-net (Airtel-to-Airtel) and 9,138,928 off-net (from other networks) numbers as suspected spam messages, demonstrating the scale of the threat and Airtel’s advanced processing capability.
Airtel Nigeria is a subsidiary of Airtel Africa.
Commenting on this development, Dinesh Balsingh, CEO, Airtel Nigeria, restated Airtel`s commitment to protecting its customers.
“This milestone demonstrates the strength of our AI-driven infrastructure in combating the growing menace of spam and scam calls. At Airtel Nigeria, we are focused on connecting Nigerians and ensuring their safety and confidence while using our network.
“We understand that trust is the cornerstone of digital communication. That’s why we’ve invested heavily in intelligent systems that not only detect potential threats but also learn and evolve with data. As threats become more sophisticated, so will our solutions. As a company, we remain focused on leading the industry in innovation and customer satisfaction, ensuring that every Nigerian can enjoy a safer and smarter digital experience,” Mr. Balsingh said.
The Spam Alert Service is part of Airtel Nigeria’s broader strategy to integrate artificial intelligence into its core offerings to deliver smarter and safer experiences for its customers across the country.
Recall that the Spam Alert Service was launched on March 13, 2025. A groundbreaking and free solution from Airtel, it notifies users in real-time of suspected spam SMS messages by analyzing over 250 parameters.
The Airtel AI Spam Alert Service is available to all Airtel subscribers on smartphones and feature phones.
Vitel Wireless Limited, pioneer mobile virtual network operator (MVNO) in Nigeria has made another history by announcing the successful completion of interconnectivity with all major Mobile Network Operators (MNOs) in Nigeria.
Kenneth Nwabueze, Chairman and CEO of Vitel Wireless
Recall that Vitel Wireless, became the first Mobile Virtual Network Operator to receive a dedicated number series (0712) from the Nigerian Communications Commission (NCC).
This breakthrough enables Vitel Wireless subscribers to make and receive calls with users on MTN Nigeria, Airtel Nigeria, Globacom (Glo), and 9mobile Nigeria.
It also marks the first time an MVNO in the country has successfully interconnected with all the major MNOs, setting a new precedent for Nigeria’s telecom sector.
Following the NCC’s licensing of 46 MVNOs, Vitel Wireless continues to lead the way in establishing a dynamic MVNO sector in Nigeria—Africa’s largest market and most populous nation.
The company has already achieved several historic firsts: the first MVNO issued a numbering plan and national and international routing codes, the first to launch a location awareness network in Africa, and the first to unveil a strategic nationwide rollout plan.
“We are gathering momentum for our big launch,” said Kenneth Emeka Nwabueze, chairman and CEO of Vitel Wireless.
“We are proud to be showing what’s possible for MVNOs, while also creating a path for others to follow. By leveraging our years of experience in Nigeria’s telecom industry, we are opening up new possibilities where there used to be none.”
Interconnectivity was achieved through a combination of direct fiber connections with some MNOs and indirect routing via third-party providers.
This milestone was the result of a collaborative effort involving engineers from Vitel Wireless, Wireless Technology Labs (WTL), and Interconnect Clearinghouse Nigeria (ICN), working closely with engineers from MTN, Airtel, Glo, and 9mobile.
“We wish to thank the regulatory agency, the Nigerian Communications Commission, for their timely interventions and guidance, which were instrumental in achieving this interconnectivity and bringing the formal launch of the Vitel Wireless nationwide network one step closer to reality,” said Nwabueze.
The company entered a nationwide pilot phase in May 2025, with plans for a full rollout in July 2025, aiming to deliver next-generation mobile services to millions across Nigeria.
Layer3 Limited, One of Nigeria’s foremost ICT solutions providers, has once again solidified its place as a trailblazer in Africa’s technology landscape, emerging as the Enterprise Solutions Provider of the Year and Leadership Award in Cloud Services at the prestigious African Beacon of ICT Leadership and Awards held on May 24, 2025, at the Four Points by Sheraton, Lagos.
This year’s event brought together leading tech innovators, policymakers, and thought leaders to recognize organizations making extraordinary contributions to Africa’s digital transformation.
Among the many luminaries in attendance, Layer3 stood out for its 19+ years of consistent innovation, technical excellence, and client-centered service delivery.
Speaking at the event, the organizers praised Layer3’s pioneering work in delivering robust enterprise solutions across sectors, as well as its bold leadership in advancing cloud infrastructure and services across Nigeria and beyond.
“These awards are more than recognitions, they are a reminder of the fulfilment to our mission to deliver peace of mind to our customers,” said David Ita, the Head of Strategy and Business Development of Layer3.
“They speak to the impact we’ve made and the promise we hold for the future of the cloud and enterprise technology business in Africa. We dedicate this honor to our clients, partners, and the hardworking Layer3 team who continue to redefine excellence every day.”
Since its founding, Layer3 has championed a future-forward approach to ICT services offering cutting-edge solutions in enterprise networking, cybersecurity, broadband, cloud computing, managed services, and IT advisory. The company’s Layer3Cloud platform and managed service offerings continue to power the digital ambitions of Nigeria’s leading businesses.
These accolades underscore Layer3’s unwavering commitment to driving transformation and supporting digital economies through smart, secure, and scalable technology.
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