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Meta Launches its Africa Day Campaign Spotlighting and Celebrating Africans Making a Global Impact

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As part of its Africa Day celebrations on 25 May, Meta on Monday announced the return of its global campaign ‘Made by Africa, Loved by the World’, which was first launched in 2021.

Aimed at amplifying the voices and stories of people and businesses from across Africa that are impacting the world, this year’s campaign spotlights eight creators, innovators and SMBs who are making a name for themselves not only in Africa, but globally, and are changing the way Africa is viewed on the international stage.

As part of the on-platform and marketing campaign, Meta has partnered with local filmmakers to bring to life eight phenomenal stories. Alongside this will run a dedicated global and local Instagram campaign featuring partnerships with African content creators, a community Reels challenge, the development of a specially designed AR filter inspired by #AfricaMade, as well as a series of free open virtual training sessions via the Meta Africa page, dedicated to all SMBs and Creators from across Africa.

Speaking about the campaign, Kezia Anim-Addo, Communications Director, Sub-Saharan Africa, said, “I’m truly excited to be bringing back ‘Made by Africa, Loved by the World’ for the 2nd year running. This campaign is about showcasing the incredible talent we have here on the continent, and the African people and businesses that are not only contributing to the global agenda, but are forging their own paths. At Meta we remain invested in Africa, and know that this is home to some of the world’s most talented and inspired individuals, and we look forward to hero’ing just some of these stories through our ‘Made by Africa, Loved by the World’ campaign.”

Partnering with five local filmmakers Tarryn Crossman (South Africa), Kofi Awuah (Ghana), Joan Kabugu (Kenya), Bardia Olowu (Nigeria) and Nelson Makengo (DRC), these series of inspirational and beautifully shot short films will live on a dedicated Africa Day microsite and focus on the stories of:

● Trevor Stuurman (South Africa): An award winning contemporary multimedia visual artist who has cemented himself as a creative force to be reckoned with, collaborating with international brands and global stars

● Ferre Gola (DRC): An award winning Congolese musician who has earned international accolades as a true icon of Congolese rumba

● Mosope Olaosebikan (Nigeria): Founder of Africa’s first digital museum devoted to shaping the narrative of culture and people using immersive and innovative methods of curation such as AR/VR

● Rich Mnisi (South Africa): A contemporary multi-disciplinary brand specializing in high-end fashion and furniture designs, with his clothing featured in global media outlets and his designs worn by global names

● Selina Beb (Ghana): A multiple award-winning fashion brand specialising in African inspired accessories and clothes

● Black Rhino VR (Kenya): An award-winning Extended Reality Agency working with local and international brands

● Bonita Foods (Nigeria): A healthy snacks company producing a range of delicious snacks from fruits, nuts and vegetables, with a global footprint across the UK, USA and Germany

● Pixel Chefs (South Africa): An innovative creative agency, using emerging digital tech to create immersive impactful experiences for both local and global clients

Celebrating Africa Day on Instagram

As a platform for self-expression, in the lead up to Africa Day and beyond, Instagram will be celebrating and highlighting the incredible talent and diversity of the African continent:

● Instagram AR Filter: Partnering with a South African immersive digital solutions company (Pixel Chefs) to create an interactive AR filter to provide the Instagram community with a tool to celebrate the occasion, with the vibrancy and liveliness of Africa at the heart. [https://we.tl/t-uxnMsPgTaR]

● Instagram Reels Challenge: Working with content creators from across Africa and the diaspora, Instagram will launch a Reels community challenge under the hashtag #ShareYourAfrica, encouraging its community to celebrate and share with the world what’s uniquely authentic and African to them, whether fashion, music, food or dance.

● African Designers Guide: Throughout the week of Africa Day and beyond, Instagram has invited @mizliz, the founder of @offtomag, to highlight 12 African designers and artists who are forging their own paths and redefining culture in the process

● IG Creators Q&A with DanceGod Llyod on 25th May: Continuing to spotlight African creators, Instagram will host a live Q&A with Ghanaian dancer sensation and content creator DanceGod Lloyd

Free Virtual Training Sessions

As part of Meta’s continued investment across the continent, it will also be hosting a number of free open training sessions throughout the week and post Africa Day via the Meta Africa page, focused on providing other upcoming creatives and entrepreneurs with the digital know-how to take their ideas global. Training topics include:

● Reels school: Learn all about Reels on Facebook and Instagram, as well as top tips and best practices to help connect with more people

● Cross Border Business: Discover how to explore different markets, reach new customers, localise marketing and optimise campaigns

● Monetization 101: Discover ways to monetise owned content on Facebook and Instagram, as well as learn more about best practices and eligibility requirements

● Branded Content – Get future-ready: Find out more about creator marketing on Meta platforms including best practices, creative tips, and media and measurement guidance.

● Step into AR: Dip into the world of the Metaverse through the lens of Augmented Reality (AR) and explore the what, why and how of AR to help create incredible AR experiences people will love

Meta Culture Series

As an extension of the Metaverse Culture Series Black Future experience exploring embedding Black culture, creativity and community, Meta will host a fireside chat with Ime Archibong, Head of New Product Experimentation at Meta, Dylan Fiala (Co-Founder of Pixel Chefs), Winifred Isichei (Founder of Bonita Foods) and diaspora based Walla El Sheikh (Birthright Africa).

Hosted on Meta Africa FB Page, the conversations will focus around early innovation and adoption across the continent, and how this has contributed to global trends, whilst exploring what the world can learn about African Culture.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Nigeria’s Internet Usage Hits 1.24m Terabytes – NCC

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Nigerian Communications Commission (NCC) has said that Nigeria’s internet usage reached a record 1.24 million terabytes in November 2025.

Nigeria’s Internet Usage Hits 1.24m Terabytes – NCC

According to the latest data from the NCC, the figure rose modestly from 1.235 million terabytes in October, reflecting steady growth in digital activity across the country.

Broadband penetration in Nigeria crossed the halfway mark in November 2025, reaching 50.58 per cent, up from 45.61 per cent in January, the telecoms regulator reported.

The figure, however, falls short of the 70 per cent coverage target outlined in the National Broadband Plan 2020–2025, which expires this month.

The country had roughly 109 million broadband subscriptions by November. Growth has been uneven, hindered by infrastructure and regulatory constraints, including frequent fibre-optic vandalism that triggers 30 to 43 network cuts daily, high right-of-way fees, and declining subscriber numbers earlier in the year.

Expansion of mobile networks, particularly 3G and 4G services, alongside limited 5G rollouts in urban centres, affordable smartphones, and competitive data plans, has driven uptake.

Investments in the National Communications Backbone and private-sector initiatives have also improved access, especially in underserved areas.

While Nigeria is gradually improving digital inclusion, achieving the original broadband plan remains challenging due to high infrastructure costs, coverage limitations, and deployment hurdles.

The NCC maintains that continued investment in mobile networks and broadband infrastructure will sustain gradual growth in the sector.

Commenting on the development, some Nigerian analysts attributed the surge to the broader mobile and broadband adoption and the growing appetite for streaming, online learning and other digital services.

According to the analysts, the figures suggest that internet connectivity is no longer a luxury but a necessity for both business and leisure, underscoring the slow but steady expansion of Nigeria’s digital economy.


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NCC Ranked Among Top 3 MDAs for Best Website Performance in 2025

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Bureau of Public Service Reforms (BPSR) has named the Nigerian Communications Commission (NCC) among the top three Ministries, Departments and Agencies (MDAs) of the Federal Government with the Best Ranking in Website Performance for 2025.

NCC Ranked Among Top 3 MDAs for Best Website Performance in 2025

L-R: Head Special Projects, Nigerian Export Promotion Council (NEPC), Salamatu Andu; Executive Commissioner, Technical Services, Nigerian Communication Commission (NCC), Engr. Abaraham Oshadame; Director General Bureau of Public Service Reforms (BPSR), Head Customer Support Service, Galaxy Backbone, Rosemary Ehize; Secretary to the ES. Nigerian Content Development and Monitoring Board, Tahir Aminu at the BPSR award ceremony for top four MDAs in BPSR Website Performance and Ranking 2025 at the BPSR office on Tuesday, 23rd December, 2025.

This is coming barely three weeks after the telecom regulator was recognized as one of the top five best-performing Federal Government agencies for 2025 by the Presidential Enabling Business Environment Council (PEBEC) – a testament to the Commission’s consistency in investment in technology for ensuring efficient service delivery.

In the BPSR 2024/2025 scorecard ranking of agencies’ websites, the NCC came second in the ranking, trailing behind Galaxy Backbone Limited, which came first while the Nigeria Export Promotion Council (NEPC) clinched the third position, from a pool of 235 MDAs, whose website were evaluated.

BPSR deployed 14 evaluation criteria in include MDA’s website compliance with .gov.ng domain name, appearance and aesthetics (look and feel) of the website, content, relevance to MDAs mandate/government policy and the website’ structure.

Others include website’s responsiveness (device compatibility), security, load time, usability/ease of navigation, availability/uptime, functionality, interactivity, accessibility and capacity building.

The recognition was announced at the official release of Federal Government 2024/2025 Scorecard Ranking for MDAs’ Website held at the Federal Ministry of Finance Auditorium in Abuja on Monday (December 22, 2025) while the award presentation took place at BPSR’s Office on Tuesday (December 23, 2025).

The award, which is an important index metric of the National e-Government Masterplan for determining the Nigeria e-Government Status, was received by the Commission in recognition of its commitment to maintaining a world-class website that enhances service delivery to the citizens.

Receiving the award on behalf of the Executive Vice Chairman of the NCC, Dr. Aminu Maida, the NCC’s Executive Commissioner, Technical Services, Abraham Oshadami, appreciated the BPSR for the recognition, describing the award as “another encouragement for the Commission to be a better public service institution leveraging digital platforms such as our web presence to enhance public service delivery to our various stakeholders, thereby implementing the Federal Government’s Ease of Doing Business policy direction.”

While presenting the award to the NCC, alongside other two agencies, BPSR’s Director-General, Mr. Dasuki Arabi, commended the top three for their proactive decisions in maintaining world-class websites, which are compliant with the Federal Government’s policy direction in effective and efficient service delivery to the citizens.

According to the DG, the 2024/2025 MDA’s websites’ ranking represents a collective effort of federal public institutions in Nigeria to be transparent, accountable and open in governance, as well as a confirmation to align with global best practices in service delivery to the citizens.

Developed about six years ago, Arabi said as a result of the annual ranking, more public institutions have indicated readiness to embrace reforms, and align with the policy direction of the current administration’s Renewed Hope agenda on improve governance for effective service delivery, as introduced by His Excellency President Bola Ahmed Tinubu.

“The ideals of harnessing and deploying technological tools for service delivery has become imperative following the COVID pandemic, and distortions of socio-economic system of nations, culminating in the evolution of competitiveness, cost effectiveness, and agile governance.

“As engine room of governance, it behoves on us in the public service to perform our statutory duties and we must put in place technological innovations and standardized websites to operate services as well as deliver service needs to citizens,” he said.

The Scorecard exercise, he said, is part of the BPSR reform broader function of conducting research on reform implementation efforts and presenting ‘best practice’ models to the entire Public Service, and to among others, improve access to government information, facilitate seamless financial transaction, eliminate corruption and cyber theft, as well as facilitate access to government services.

Speaking on the rigorous nature of the exercise that produced the top three winners, the DG said “in the past few weeks members of the Scorecard Jury drawn from inter-Ministerial Agencies, had worked tirelessly to mill websites of selected MDAs through a rigorous process of enduring criteria for the ranking and the outcome had also passed through a quality assurance mechanism to validate the outcome.”


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Oyedele Dismisses Claims Bank Accounts Without TIN Will Be Frozen

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Taiwo Oyedele, Chairman of the Presidential Committee on Fiscal Policy and Tax Reforms, has dismissed reports that bank accounts not linked to a Tax Identification Number (TIN) will be frozen or automatically debited from January 1, 2026.

Oyedele Dismisses Claims Bank Accounts Without TIN Will Be Frozen

Taiwo Oyedele

Oyedele described the claims as false and misleading, warning Nigerians against panic over misinformation surrounding recent tax and financial reforms.

In a post on his X handle Tuesday morning, he wrote: “Don’t let anyone manipulate you. Your bank account is safe. Misinformation makes you panic and fear a reform that is designed to help you.

“When they tell you that your account will be frozen or automatically debited from January 2026, ask them for the evidence in the new law. Be wise.”

He stressed that no provision in the new tax laws authorises the freezing of bank accounts, adding that the rumours are part of widespread misrepresentation of the reforms.

The committee chairman reiterated that the reforms are intended to simplify Nigeria’s tax system and ease the burden on ordinary citizens, not to impose punitive measures on bank customers.


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