Telecom
Meta selects Ad Dynamo as Meta’s Authorised Sales Partner in Nigeria
Ad Dynamo and Meta have announced that the two companies will collaborate in Nigeria under the Meta Authorized Sales Partner (MASP) Program.
L-R:Tintin Imevbore, Managing Director, Ad Dynamo by Aleph, Nigeria; Sanja Lalevic, Global Meta Comms and Education Lead, Httpool by Aleph; Jesudetan Onasanya, Meta Nigeria Lead, Ad Dynamo by Aleph and Petar Jevtic, Meta Senior Regional Client Partner, Httpool by Aleph.
Meta Authorized Sales Partners are extensions of Meta’s sales teams across the globe. They support advertisers and agencies to achieve their business goals by providing local assistance, strategic direction and expertise across the family of Meta products. A thorough selection and approval process ensures that Meta’s Authorized Sales Partners meet the highest level of business needs of advertisers and agencies.
Aleph, the holding company of Ad Dynamo, has been part of the MASP program since 2018 and supports not only the growth of Meta, but also the local advertising ecosystem, that is helping agencies, advertisers and SMBs to succeed in digital marketing. Aleph has a record of excellence in digital marketing and is active with local, dedicated teams in numerous regions around the world, including Africa, Central East Europe and the Asia-Pacific region.
Through Ad Dynamo’s comprehensive understanding of Meta’s solutions, the company serves as a direct point of contact across all products, apps and services enabling advertisers to make the most of what Meta has to offer.
Moreover, with a local presence in Lagos, Ad Dynamo offers support in official and national languages and provides consulting services on both the strategic and optimization aspects of campaigns and enables billing in the country’s domestic currency, Naira.
As a Meta Authorized Sales Partner, Ad Dynamo equips agencies and advertisers with in-market training opportunities and offers free access to programs including courses and a certification through Meta Blueprint, to help teams learn new and essential skills to maximize the value of their digital advertising investments.
“Nigeria is an important country for Meta and it is a priority for us to invest in the market and to be closer to the people and businesses here,” said Enitan Denloye, Regional Director for Africa at Meta. “As such, we are happy to bring in Ad Dynamo as Meta’s Authorized Sales Partner in Nigeria and believe that with their robust local market insights and expertise, we can provide better support for businesses and agencies locally, helping them unlock their potential growth.” “Through Ad Dynamo presence in the market, Nigerians now have access to local currency billing”.
MTN Nigeria Communications PLC has announced that the Nigerian Communications Commission (NCC) has approved the renewal of the spectrum lease agreement between MTN Nigeria and Natcom Development and Investment Limited (NTEL).
Uto Ukpanah, Company Secretary in a statement released recently said that the agreement covers the lease of NTEL’s 5MHz frequency division duplex (FDD) in the 900MHz spectrum band and 10MHz FDD in the 1800MHz spectrum band, which spans 19 states.
The renewal is for another two-year period, effective 1 May 2025. Additionally, the NCC has approved a one-year lease expansion of the spectrums, covering the remaining 17 states and the Federal Capital Territory (FCT), effective 1 January 2025.
Commenting on the transactions, MTN Nigeria CEO Karl Toriola said, “We are pleased with the renewal of the spectrum lease agreement with NTEL, which now includes coverage for all states, including the FCT.
“The lease enables us to enhance our 3G and 4G user experience as we improve coverage and capacity by utilising the spectrums.
“This positions us to capitalise on the growing demand for data and improve the delivery of services to our customers.”
Nigeria’s technology company, Globacom, has extended warm felicitations to Nigerians on the occasion of the 2024 Christmas celebrations.
In a goodwill message released in Lagos, Globacom urged Nigerians to embrace the spirit of love and kindness during the festive season, especially in the face of prevailing economic challenges.
The company emphasized the importance of practicing the teachings of Jesus Christ, particularly the virtues of obedience to God and loving one’s neighbor as well.
“Christ taught many virtues including obedience to God and loving one’s neighbour as oneself”, the company said, adding, “Now is the apt time to practise these teachings by sharing with the needy”.
Globacom also encouraged Nigerians to extend the conviviality of Christmas beyond the festive season by fostering love, peace, and harmony, as demonstrated by God through the birth of Jesus Christ.
Assuring its customers of uninterrupted services throughout the Yuletide period and beyond, Globacom urged them to take advantage of its innovative products and services to stay connected and share the memories of the season with loved ones.
Central Bank of Nigeria (CBN) and the Nigerian Communications Commission (NCC) have ordered Deposit Money Banks and Mobile Network Operators to settle the long-standing N250bn USSD debt dispute before January 2, 2025.
The CBN and NCC also directed banks to pay the pre-Application Programming Interfaces (API) debt before July 2, 2025.
They also ordered that post-API debts be settled before December 31, 2024.
The directive was issued in a joint cirular titled, “2nd Joint Circular of the Central Bank of Nigeria and the Nigerian Communications Commission on the Resolution of the USSD Debt Issue Between Deposit Money Banks and Mobile Network Operators.”
The circular dated December 20, 2024, was signed by Oladimeji Taiwo, acting director of the Payments System Management Department, CBN, and Chizua Whyte, head of Legal and Regulatory Services, NCC.
The regulators said, “In view of the foregoing, the CBN and the NCC hereby direct DMBs and MNOs as follows: 1. That 60 per cent of all pre-API invoices must be paid as full and final settlement.
“Payment plans (lump sum or installments) must be agreed upon between a concerned DMB and MNO by January 2, 2025. Installments must be based on equal monthly payments, with full payment due by July 2, 2025.
“DMBs must pay 85 per cent of all outstanding invoices issued after the implementation of APIs (i.e., February 2022) by December 31, 2024.
“Similarly, 85 per cent of future invoices must be liquidated within one month of service.”
According to the regulators, the transition to end-user billing will be activated only for DMBs and MNOs that comply with the payment conditions cobtained in the circular.
CBN and the NCC said they would provide further guidance on public enlightenment initiatives related to the transition.
The regulators also directed MNOs to implement the “10-seconds rule” for USSD invoicing.
This implies that any session lasting less than ten seconds will not be billable.
The regulators added, “Failure to comply with the terms outlined in this directive will attract necessary sanctions, ensuring that both DMBs and MNOs uphold their obligations.”
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