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Microsoft Using Windows 10 Notifications against Chrome Browser

Comms Week4 Aug 20160 Comments
Microsoft Using Windows 10 Notifications against Chrome Browser
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The software giant is warning Windows 10 users that Chrome drains battery life much more than Microsoft's own Edge browser. Microsoft is keeping up its campaign against Google's Chrome browser, using…


The software giant is warning Windows 10 users that Chrome drains battery life much more than Microsoft's own Edge browser.

Microsoft is keeping up its campaign against Google's Chrome browser, using Windows 10 notifications to persuade users to stop using Chrome and switch to its own Edge browser instead.

The software giant in June came out with a blog post that claimed Edge delivers more battery life compared with Chrome, Firefox and Opera for users of the Windows 10 operating system. The notifications appear to be a continuation of that effort.

Still, according to ZDNet, only a quarter of Windows users are using Edge versus competitors, even though the browser is included in Windows 10 by default.

Microsoft once ruled the browser game with Internet Explorer, the predecessor to Edge, but over the last decade it has seen a significant decline in usage as alternatives, especially Chrome and Mozilla's Firefox, rose to prominence and Internet Explorer failed to keep up with those competitors.

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