Millionaires Emerge in Coca-Cola “Open & Win” Promo

Coca-Cola’s “Open & Win” Promo is delivering on its promise to reward one consumer with a million Naira each day for 70 days. The first 3 lucky winners in the promo, which is creating excitement across the country, were celebrated on Thursday, March 8, 2012 at a grand reception held at the Coca-Cola offices in Ikoyi, Lagos. The event was attended by senior officials of the company and Nigeria’s favourite R&B star, Banky W, the Open & Win promo ambassador. Hundreds of other consumers have continued to receive various amounts of mobile phone airtime daily since the promo opened on February 28. The ecstatic winners are Ifeanyi Onedibia, a 24-year-old male hotel employee from Lagos; Ifeoma Anekwe, a 25-year-old mother in Anambra and Valentine Nwafor, a 28-year-old Businessman, from Ebonyi State. They could not hide their excitement as they received the cheques that marked their first entry into the coveted millionaires club. Speaking at the cheque presentation ceremony, Austin Ufomba, Marketing Director of Coca-Cola Nigeria, restated the brand’s commitment to refresh consumers and inspire moments of optimism and happiness through its beverages and through initiatives like the promo that connect with the needs and passion points of consumers. He emphasised that consumers have been and will always remain the crux of Coca-Cola Nigeria Limited’s business. “For us at Coca-Cola, it is about putting smiles on the faces of our consumers. As our business model depends on daily interaction with consumers, a smile on their faces is priceless to us. That is the motivation for this promo, and it is as real as can be,” Ufomba said. Ifeanyi Onedibia, who was overjoyed at his unexpected good fortune, praised Coca-Cola for the promotion, “I never expected such a gift to land in my laps. I didn’t want to believe it but when they called me and said my cheque was ready, my life changed immediately. Thank you, Coca-Cola! And I want Nigerians to know that this is real because I am a living witness,” Onedibia said. Ifeoma Anekwe said it took just one text message informing her about the promotion for her to send the codes that won the prize. “I feel blessed because I sent codes from only three crowns and forgot about it. But my God didn’t forget and one of them was picked. I’m now a proud winner of a million naira,” she enthused. Valentine Nwafor, who sent 16 codes, said he was determined to win the one million naira because he had been a winner in previous Coca-Cola promos. “I just know that Coca-Cola doesn’t do fake things, so I sent all the codes I had. That phone brought me to Lagos, even though my friends were laughing at me, saying it is not true. I’m here to tell them that it is true because my cheque is now in my hands,” he said. The “Open & Win” Promo is set to produce one millionaire daily and a total of 70 millionaires when it closes on 10th May 2012. Consumers can enter as many times as they wish but each time with a new code found under the special white crowns of 35cl and 50cl bottles of Coca-Cola, Fanta, Sprite and the 29cl bottles of Schweppes brands of soft drinks. The SMS costs N10 and is open to subscribers of MTN, Glo, Airtel, Etisalat and Visafone. Winners of the daily airtime will have their phones virtually topped–up by their network providers, while winners of the daily 1 million Naira cash prize will get a phone call from Coca-Cola Nigeria and only have to show their winning SMS and bottle crowns to claim their prizes.