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Mobile Internet Drives Online Marketing in Nigeria- Spalazzi
Massimiliano Spalazzi is the managing director of Kaymu Nigeria.
Prior to joining Kaymu, Spalazzi was an Entrepreneur in Residence at Zanui.com.au, a Rocket Internet based in Australia and co-founded an online venture in Italy.
He also worked with the Jumia founding team before Kaymu and believes in Nigeria’s online market potentials
Spalazzi spoke to peter ugwu on how Kaymu wants to help other online entreprenuers in Nigeria to to monetize their ventures.
Why Kaymu.com is Nigeria’s Safest Online Market Place
Kaymu is Nigeria’s safest online market place where buyers and sellers meet to perfect transactions on the Internet.
Everyone can be on the platform to sell his or her product; both new and used products. So, is a business focused platform where everyone has equal opportunity to reach out to the wide range of potential buyers and can be reached too to make purchases.
A student might need to sell, a staff might need to sell or buy products ranging from Fashion, Electronics, Jewelry, Accessories, Books and millions more.
The interesting part of it is that when buying or selling at Kaymu, you deal with people from your City and from all over Nigeria.
To do that is very easy; just register and join thousands of people who successfully sell items on Kaymu.
Kaymu’s Level of Patronage
Number of users across Africa has been growing by the day. The adoption rate is increasing tremendously thanks to internet provisioning in Africa.
It is a proof to us that the business model is such that people appreciate as well. What we are doing is providing tools for people to maximize sells and reduce costs as well.
This platform is such that lure people to the online space.
Virtually, everybody has something to sell or buy.
Presently in Nigeria, we are in Lagos, covering the very important market. We have a plan to start nationwide and cover as many cities as we can.
Unique Selling Point
For clarification purpose, we do not sell products rather provide platform for others to market or sell their products.
It starts with what the seller has to sell and how much he or she puts it. If you have quality product and fair price, of course, Kaymu.com is the right avenue to make your sells.
We are different from others due to the unique services and safety.
Marketing & Safety
When it comes to safety we check everything via email and telephone numbers and confirm that the seller is really the person we are dealing with.
We are always cross-checking to ascertain the authenticity of anything we allow to be put up on the site.
Aside that, our sales team is concerned with inserting the price, images, and other factors, that will aid the seller and the buyer. Everything is managed by our team.
Infrastructural Challenges
It is true that internet penetration in the country is not at the top when it comes to laptop or desktop, but it is a different case when you talk about the mobile.
The mobile internet penetration in Nigeria is very significant and drives e-commerce presently. In fact, it is growing at a very fast rate.
The question will be: can we cope with the growth level? The answer is yes; that is why we are here, trying to find means of utilizing the growing trend.
Facebook, for instance, has maintained constant growth in the last two years and that is a good measure of, not just the growth in internet penetration but how people have been active on the web.
Mobile Adverting for Online Marketing
Like I advocated during the mobile West Africa conference held recently in Lagos, it is important and given the opportunity we have, especially the telecommunications networks, it is a good and efficient way of doing business by using the channels to reach out to as many customers as possible.
Nigerians have their mobile devices on their hands and we can explore such means to reach them.
Kaymu Referral Scheme
We launched the scheme to enable sellers on the network and individuals earn money without selling a single product. What they do is to refer their friends and family who sell a wide variety of products ranging from household products to fashion items and gadget.
Kaymu provides independent sellers or small to medium scale business owners a platform to market to a large homogeneous client base while providing buyers with a central location to purchase a wide variety of products at competitive prices.
Therefore, as the referred sellers climb the seller pathway, a performance reward rating system that helps sellers improve conversion rate, the referees earn money on Kaymu without making a single sale. The pathway enables sellers to improve performance by increasing the number of successful orders, improve delivery time and ensure all transactions are completed effectively.
Then, the improved performance ensures the seller moves up the ladder from bronze, through silver and gold to become platinum sellers.
For each step of the pathway, sellers get additional benefits including increased visibility on the website, competitor analysis as well as visibility on the facebook ads and newsletters.
Are You Targeting Any Age Bracket?
No, it is for everyone. It is for students in the universities and could serve sellers in the various markets. It is very simple to recommend a seller; get your friends and family to successfully list products on Kaymu and require them to mention your name as referee or comment on the facebook page listing the details of the sellers you are referring and you will be contacted.
Affiliate Programme
Yes, we looked at online shopping in Nigeria has caught on like wild fire, with proliferation of e-commerce platforms operating different business models. Kaymu is a product of this revolution.
We launched the affiliate program in line with our mission of empowering Nigerian entrepreneurs. The program allows 3rd parties to place ads on their platforms and get rewarded. We have said it over time, Kaymu is committed to provide a safe and convenient platform for Nigerians to sell and buy products. However those with nothing to sell, have the opportunity to join those smiling to the Bank through the affiliate program.
For instance, bloggers and anyone who is active online are given the opportunity to promote what we are doing and generate traffic. The traffic generated by anyone shall be rewarded, especially as the traffic is productive.
Building Technology Entrepreneurship
Certificate, usually, should correspond to skills. But skills most times are based on something we focus on often times. That is the reason we should help people discover themselves. In Kaymu, this is very important to us.
The drive for online entrepreneurship spurred a workshop we organized corps members in Lagos with 2000 in attendance.
We are committed to contribute towards the growth of small and medium scale businesses. We made them understand the importance of maintaining an online presence in this age where internet interaction has empowered young entrepreneurs and the global community.
Nigeria, as we know, has emerged one of the fastest growing countries in global information technology access surpassing the United Kingdom in ranking.
A recent report released by digitXplus, the digital unit of Mediareach OMD Nigeria, puts the country has recorded a 200% growth in internet users between 2009 and 2013.
NYSC Empowerment Programme
The statistics has indicated that Nigeria which tied at 55 million internet users with the UK in 2012 took a 14% leap with about 62.4 million users above the United Kingdom’s 57million users in 2013.
With the statistics, it is evident that to capture the online consumers it is imperative for any business that wants to maximize its exposure to maintain an online platform.
Our team specifically, told them that, Nigerian youths are entrepreneurial by nature. So, they need not slack back. Right from the university they have engaged in one trade or the other via BBM, WhatsApp and social media.
We even seek to provide a better and more structured platform for them to make more sales and have a wider reach.
Gone are the days you come looking for white collar jobs; you have to be creative and remove yourself from the queue of job seekers. So, we saw the National Youth Service Scheme (NYSC), which was originally created in a bid to reconstruct, reconcile and rebuild the country after the Nigerian Civil war through the youths; there are more to it now. The country can leverage the Scheme to build a robust online entrepreneurship NYSC was established to provide the proper encouragement and development of common ties among the youths of Nigeria and the promotion of national unity.
e-Commerce & Digital Divide in Africa
We see e-commerce as very essential in the quest to bridge the existing digital divide between African and rest of the world.
That is why you see a lot of incentives out there to attract peoples’ interests. If I register my presence online and it benefits me, of course, I will share the success story around and others will be willing to join.
Through that means, Africa can grow its contents and the rest of the world will appreciate more the ingenuity of the people here.
Challenges of e-Commerce
Education is very important in the passage of information and assimilating or appreciating it. It is important for people to understand the basic aspects of the internet for them to make up their minds on the way forward; that is to sell or buy.
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Airtel HR Director, Adebimpe Ayo-Elias Honoured as HR Leader of the Year
The Director of Human Resources and Administration at Airtel Nigeria, Adebimpe Ayo-Elias, has been awarded as HR Leader of the Year at the 2024 HR People Magazine Awards, organized by Mapelwood Global Resource.
The award ceremony, held recently at the Lagos Oriental Hotel, celebrated the achievements of outstanding HR professionals across Nigeria who have contributed significantly to organizational success and workplace culture.
Speaking on the recognition, Carl Cruz, CEO of Airtel Nigeria, expressed immense pride in Ayo-Elias’s achievement, describing it as a milestone not only for her but also for the company.
“Adebimpe’s impact, dedication, and leadership extend well beyond Airtel, and this award is a well-deserved recognition of her influence in the HR field. We are incredibly proud of her accomplishments and look forward to her continued contributions to the industry,” he said.
Receiving the award, Adebimpe expressed gratitude for the honour, reiterating her commitment to advancing world-class HR practices within her organisation.
“I am deeply grateful for the opportunity to contribute positively to the lives of those we serve within and beyond the organization. Airtel Nigeria creates an environment that nurtures growth, encourages innovation, and prioritizes the well-being of every employee and as such, this award motivates me to continue championing these values,” she said.
This award reaffirms Airtel Nigeria’s commitment to developing and empowering talent, further establishing the company as a leading force in creating an impactful, forward-thinking workplace.
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Canada Orders TikTok to Shut Down Operations Amid National Security Concerns
Canadian government has ordered TikTok to shut down its operations within Canada, directing the social media platform to close its offices in Toronto and Vancouver.
Despite the office closures, Canadian users will continue to have access to the app itself.
The decision was announced following a national security review led by the Canadian Security Intelligence Service (CSIS). Innovation Minister François-Philippe Champagne stated that TikTok’s activities posed a threat to national security, though he declined to provide specific details.
“We came to the conclusion that these activities… would be injurious to national security,” Champagne told CBC News, underscoring the seriousness of the government’s actions.
TikTok has voiced strong opposition to the order, vowing to challenge it in court. A spokesperson for TikTok argued that the closure will lead to significant job losses and stated, “Shutting down TikTok’s Canadian offices and destroying hundreds of well-paying local jobs is not in anyone’s best interest.”
The move follows Canada’s previous restrictions on TikTok, including a ban from government-issued devices in 2023 due to privacy and security concerns.
TikTok’s parent company, ByteDance, has faced similar scrutiny from the U.S. government, which has also considered further restrictions over national security concerns.
TikTok maintains that it will continue to serve Canadian users on its platform, allowing creators to connect and businesses to operate.
However, the dispute between TikTok and Canadian authorities signals ongoing tensions between governments and the app’s China-based parent company.
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Obaseki Commissions Edo State Data Center
Governor Godwin Obaseki of Edo has said that reforms by his administration in the digital and technology space over the last eight years have revolutionised the state.
The Governor who stated over the weekend at the launch of the Edo State Digital Policy and Edo Data Centre, disclosed that was the first data centre owned by a state in Nigeria.
According to him, his reforms had repositioned Edo as a leading state in digital inclusion in Nigeria, adding that his government was leveraging technology as a catalyst for socio-economic development and inclusive growth.
He said: “I welcome you to the only data center owned by a state in Nigeria. This event is significant because we have started a revolution in Edo State, a digital revolution. We are rounding up with a policy statement that will guide this revolution into the future.
“The population of Edo is scaled towards the youths as they are born in a digital age. The future is digital. It will be difficult to navigate the world today without technology. If you want to develop and grow rapidly, you must begin to think of how to use technology.
“The pace of the advancement of technology in the world today is scary. So, just imagine those who have not started yet; I don’t think they can live in the future world. In Edo, we have always been ahead in our history. We have been a knowledgeable people as we interacted at a global level over 500 years ago on our own level.
“To catch up, we had to do something else and different. That was why from the beginning it was clear to us that we had to introduce technology and make sure that we begin to retrain our young ones, the youths, to own this digital world and the confidence in it.”
Obaseki added: “We have moved Edo into the digital superhighway and to operate on that superhighway, they must know the rules and must be guided by certain rules and practices. That is what we are doing today and incorporating in this policy document. This will enable everybody to understand the shape of this high way and what they need to do on this high way.”
The governor continued: “I had the privilege of working with young people in Edo State and working together, we set up EdoJobs and the Edo Innovate Hub as these have helped our young people and till date, over 50,000 young men and women have benefited from various training and programmes from Edo Innovate. We have been lucky to build a digital ecosystem which has grown rapidly.
“Years ago, as the Chairman of the State’s Economy Team, we set up the ICTA but we struggled all through but we kept it alive, and set up the law governing it. The agency is principally responsible for providing technology for the government.
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