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MoboFree Ignites New Competition in Nigeria e-Commerce Space

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(L-r): Evaldas Brazys, vice president, Business Development, MoboFree, Diran Adenugba, channel communication manager, Unilever and Abas Idaresit, mobile marketing experts, at the launch of MoboFree platform in Nigeria.
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MoboFree.com, Africa’s leading social marketplace, has launched its presence in the Nigerian e-commerce space, hoping to intensify the competition with its strategic customer engagement.

The MoboFree technological platform makes buying and selling online easy for any user with any device, not only for PCs and smartphones but also for old phones with small screens known as “feature” phones.

Speaking on the viability of the platform in the market, Mr. Sunkanmi Ola, chief digital strategist for Syiacuse Digital, testified thus, “MoboFree is a platform we have run on for this particular client that we have worked for big campaign and the results were very impressive.

“MoboFree is one of the newest addition to the digital industry in Nigeria. It is a network where people come together, basically for two things, social engagements and marketplace. It is the first market place in Nigeria to have the two areas integrated.

“After the campaign we have continued with MoboFree. There is a gap in the industry MoboFree will fill. Depending on the objectives of your campaign; for marketing the major aim is to make sales and profit, but you get people to perform this action when they are at easy on the social media.

“So, as an agency you have to move on platforms and e-commerce platform at the same time and that will link all of them, but this is exactly a plug MoboFree comes in to fill. It brings in your social activity and your e-commerce activities into a single platform. For a brand that wants to make sales and engage people at the same time, the people on MoboFree are ready to engage and purchase”. 

On the opportunities for MoboFree in Nigeria, he said, “e-Commerce in Nigeria today, is massively growing helped by the first entrance, Jumia, Konga, DealDay, etc. MoboFree has an extremely strong point and massive for brands, agencies and it plays important roles. I am prettily confident that they will do well, especially with many other brands”.

 Earlier, Cristobal Alonso, co-founder and chairman of the board of MoboFree, said, “We are excited to be able to provide on-ground support to our growing customer base in Nigeria and and to create locally adapted & customised opportunities that will deliver and exceed desired returns.

“A few months ago the Company reported that Nigerians are selling unused items worth USD 526 million on MoboFree.com and shared expectations that the total volume of items for sale in its marketplace will likely reach USD 1.5 billion by 2015.

“In view of this potential, establishing a local presence in Lagos is a natural next step in order to ensure more effective operations and achieve our targets”.

With over 3 million registered users, including 2.2 million in Nigeria and a strong footprint in Zimbabwe, Uganda and Ghana, MoboFree.com is among the largest and most successful mobile social and trusted classifieds platforms in Africa.

MoboFree combines a social network and board of classifieds to create a platform where buyers and sellers can meet, place their ads, negotiate and make transactions safely and totally for free.

The platform combines a social network and classifieds board into one integrated online platform and makes buying and selling online more fun, personal and safe.

Over 3.3 million users are registered on MoboFree and together they generate on average around 60 million page impressions monthly.

 


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E-Business

Temu Joins INTA to Combat Counterfeits and Elevate IP Standards Worldwide

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Temu, the global online marketplace, has joined the International Trademark Association (INTA) as a corporate member and serves on its Anti-Counterfeiting Committee.

INTA is a global association that brings together more than 6,700 organizations, representing over 37,000 trademark professionals and brand owners across 181 countries. By joining INTA, Temu deepens its commitment to building a trusted online marketplace and advancing global IP protection through broader, cross-industry collaboration.

“INTA welcomes TEMU’s willingness to engage in anticounterfeiting initiatives, including in the Association’s annual Anticounterfeiting Workshop and Online Takedown Certificate Program which serve to share best practices and connect stakeholders,” said Alastair Gray, Director of Anti-Counterfeiting, INTA. “Constructive collaboration with these efforts can contribute to the protection of intellectual property rights for INTA members and support the removal of counterfeit products from the platform which ultimately protects consumers.”

At the 2025 INTA Annual Meeting held in San Diego in May, Temu participated in the Anti-Counterfeiting Committee Roundtable, serving as a moderator to facilitate discussions among brand owners, online platforms, and government officials on emerging technologies, best practices for collaboration, and strategies to strengthen global anti-counterfeiting efforts.

“Joining INTA and serving on its Anti-Counterfeiting Committee reflects Temu’s ongoing commitment to ensuring a trustworthy online shopping experience,” said a Temu spokesperson. “We value collaboration with industry peers and stakeholders and are dedicated to advancing collective efforts in intellectual property protection.”

Temu also participates in INTA-led online workshops, including the Online Platform Notice and Takedown Certification Program, which outlines the latest procedures and best practices used by e-commerce platforms and social media companies. These workshops aim to enhance the quality and accuracy of rights-holder notices, promoting more effective takedown processes and content moderation.

Since launching in 2022, Temu has made significant investments in IP enforcement. Its measures include comprehensive seller vetting and compliance training, 24/7 algorithmic monitoring with manual review, a dedicated IP protection portal and brand registry to streamline takedown submissions, and an internal enforcement team that handles claims with speed and accuracy.


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Huawei Unveils AI Computing System to Challenge Nvidia’s Flagship Product

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China’s Huawei Technologies unveiled an AI computing system on Saturday that an industry expert said rivals Nvidia’s most advanced product, as the company aims to expand its footprint in the country’s booming AI sector.

Huawei Unveils AI Computing System to Challenge Nvidia’s Flagship Product

The CloudMatrix 384 system made its public debut at the World Artificial Intelligence Conference (WAIC), a three-day event in Shanghai, attracting a large crowd to Huawei’s booth with its showcase of cutting-edge AI innovations.

The system has attracted significant interest from the global AI community since Huawei (HWT.UL) first introduced it in April. Industry analysts see it as a direct challenger to Nvidia’s GB200 NVL72, the most advanced system-level offering currently available from the U.S. chipmaker.

In an April article, Dylan Patel, founder of semiconductor research firm SemiAnalysis, stated that Huawei now possesses AI system capabilities that could surpass those of Nvidia.

Huawei staff at its WAIC booth declined to comment when asked to introduce the CloudMatrix 384 system.

A spokesperson for Huawei did not respond to questions.

Huawei has become widely regarded as China’s most promising domestic supplier of chips essential for AI development, even though the company faces U.S. export restrictions.

Nvidia CEO, Jensen Huang told Bloomberg in May that Huawei had been “moving quite fast” and named the CloudMatrix as an example.

The CloudMatrix 384 system features 384 of Huawei’s latest 910C chips and, according to SemiAnalysis, surpasses Nvidia’s GB200 NVL72 in certain performance metrics, despite the latter using 72 B200 chips.

SemiAnalysis attributes this performance advantage to Huawei’s strong system design, which offsets the lower power of individual chips by leveraging a greater number of them and incorporating system-level innovations.

Huawei describes the system as utilizing a “supernode” architecture that enables ultra-high-speed interconnectivity between chips.

In June, Zhang Pingan, CEO, Huawei Cloud confirmed that the CloudMatrix 384 was already operational on Huawei’s cloud platform.


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Transcorp Hotels Delivers Stellar H1 Results, Declares Over ₦1Bn Dividend

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Transcorp Hotels Plc has delivered a stellar performance in the first half of 2025, recording a 60% year-on-year surge in revenue to ₦47.57 billion, up from ₦29.72 billion in H1 2024. Gross profit climbed 71% to ₦36.21 billion, maintaining a strong 76% margin despite inflation and operational headwinds.

The hospitality giant, a subsidiary of Transnational Corporation Plc, also announced an interim dividend payout of ₦1.024 billion — offering ₦0.10 per 50 kobo ordinary share to shareholders.

In a bold move, the company unveiled Nigeria’s largest corporate venue — the 5,000-seat Transcorp Centre — staking its claim as the new leader in event hospitality. Chairman Emmanuel Nnorom described the results as proof of Transcorp Hotels’ transformative strategies and unwavering investor commitment. MD/CEO Uzo Oshogwe attributed the success to relentless execution and a resilient business model.

Transcorp Hotels, renowned for iconic assets like Transcorp Hilton Abuja and its digital platform Aura, says it isn’t just leading Nigeria’s hospitality sector — it’s redefining excellence across Africa.


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