MoboFree.com, Africa’s leading social marketplace, has launched its presence in the Nigerian e-commerce space, hoping to intensify the competition with its strategic customer engagement.
The MoboFree technological platform makes buying and selling online easy for any user with any device, not only for PCs and smartphones but also for old phones with small screens known as “feature” phones.
Speaking on the viability of the platform in the market, Mr. Sunkanmi Ola, chief digital strategist for Syiacuse Digital, testified thus, “MoboFree is a platform we have run on for this particular client that we have worked for big campaign and the results were very impressive.
“MoboFree is one of the newest addition to the digital industry in Nigeria. It is a network where people come together, basically for two things, social engagements and marketplace. It is the first market place in Nigeria to have the two areas integrated.
“After the campaign we have continued with MoboFree. There is a gap in the industry MoboFree will fill. Depending on the objectives of your campaign; for marketing the major aim is to make sales and profit, but you get people to perform this action when they are at easy on the social media.
“So, as an agency you have to move on platforms and e-commerce platform at the same time and that will link all of them, but this is exactly a plug MoboFree comes in to fill. It brings in your social activity and your e-commerce activities into a single platform. For a brand that wants to make sales and engage people at the same time, the people on MoboFree are ready to engage and purchase”.
On the opportunities for MoboFree in Nigeria, he said, “e-Commerce in Nigeria today, is massively growing helped by the first entrance, Jumia, Konga, DealDay, etc. MoboFree has an extremely strong point and massive for brands, agencies and it plays important roles. I am prettily confident that they will do well, especially with many other brands”.
Earlier, Cristobal Alonso, co-founder and chairman of the board of MoboFree, said, “We are excited to be able to provide on-ground support to our growing customer base in Nigeria and and to create locally adapted & customised opportunities that will deliver and exceed desired returns.
“A few months ago the Company reported that Nigerians are selling unused items worth USD 526 million on MoboFree.com and shared expectations that the total volume of items for sale in its marketplace will likely reach USD 1.5 billion by 2015.
“In view of this potential, establishing a local presence in Lagos is a natural next step in order to ensure more effective operations and achieve our targets”.
With over 3 million registered users, including 2.2 million in Nigeria and a strong footprint in Zimbabwe, Uganda and Ghana, MoboFree.com is among the largest and most successful mobile social and trusted classifieds platforms in Africa.
MoboFree combines a social network and board of classifieds to create a platform where buyers and sellers can meet, place their ads, negotiate and make transactions safely and totally for free.
The platform combines a social network and classifieds board into one integrated online platform and makes buying and selling online more fun, personal and safe.
Over 3.3 million users are registered on MoboFree and together they generate on average around 60 million page impressions monthly.