MoboFree.com, the leading social marketplace in Nigeria and Africa, is making a significant impact in Nigeria – Africa’s largest online population with over 56 million internet users – targeting Nigerian brands.
The unique advertising solutions for brands were introduced by MoboFree platform just a few months ago but the company can already boast with substantial base of loyal advertising clients; starting from the largest Nigerian media agencies and ending with large FMCG and Telco brands.
This week MoboFree has officially introduced dedicated advertising solutions for upcoming 2015 election.
According to Mr. Cristobal Alonso, co-founder of the company, internal survey run on MoboFree last month disclosed that 92 % of survey participants are going to vote in upcoming 2015 election.
Eighty-eight percent identified themselves as non-first time voters.
Such survey results and the fact that the MoboFree platform has up to 60 million page impressions and 8 million private messages monthly, confirms that MoboFree is a significant channel for reaching potential voters.
“In Nigeria, we have over 2 million registered users. But in contrast to other digital channels with high volume of traffic, in addition to the huge reach we can also ensure effectiveness of advertising by very sharp targeting and extremely engaging unique advertising solutions“ – said Mr. Alonso.
At Mobofree.com advertisers can target campaigns by age, gender, marital status, location, operating system and several other criteria.
This provides unlimited opportunities for candidates in the upcoming election.
MoboFree said it’s platform can be used to reach 30-35 year old male entrepreneurs living in Abuja, even with ease and on comparatively low budgets, as there is no need to allocate funds for reaching citizens who are not potential voters.
While traditional banners and text ads can be used on the MoboFree platform for any election related campaign, many more original and much more engaging options exist with integrated “call for action” features – like polling, private messages or even internal games when users are activated to express their opinion, make suggestions for candidates and share ideas on varied socially important topics – like health, security and education.
According to MoboFree representatives, such tools as polling systems that are integrated into the MoboFree platform can be used by politicians and political observers as means of monitoring the political landscape and activities in Nigeria.
Online polling also offers an advantage to sample opinions and beliefs.
As respondents can choose when to take the survey and how much time to devote to each question they are more likely to provide thoughtful and candid answers without being biased because the respondents are not being surveyed by a human being.
With over 3 million registered users, including 2 million in Nigeria and a strong footprint in Zimbabwe, Uganda and Ghana, MoboFree.com is among the largest and most successful mobile social and trusted classifieds platforms in Africa.
MoboFree combines a social network with classifieds board into one integrated online platform where buyers and sellers can meet.