MoneyGram International Inc. has launched a program that will reward customers with discounts for referring new customers.
Existing customers will get a 50% discount off their next money transfer once the customer is registered for a money transfer. The new customer will be able to get their first money transfer for free.
“Data across industries show the power of peer recommendations and word of mouth referrals to grow a customer base and increase revenue,” Kamila Chytil, chief operating officer at MoneyGram, said in a company release. “In fact, many leading consumer brands have leveraged referral programs as their primary mechanism to scale their business.”