Nigerian CommunicationWeek

MTN Boosts SMEs with Smart Number

Michael Ikpoki, chief executive officer, MTN Nigeria

MTN Business Nigeria, Nigeria’s leading Information and Communications Technology (ICT) Company has launched a service, called MTN Smart Number, in  a bid to help businesses achieve differentiation and competitive advantage

The MTN Smart Number service provides businesses with easy-to-remember phone numbers made up of digits and alphabets that uniquely identify the name of the organisation, business or product.

With this development, organisations in Nigeria can now enhance their visibility in the marketplace without breaking the bank.

This innovative service allows SMEs and large corporates to make their phone numbers easy to recall thus increasing their business’ reachability among customers and prospects, which in turn can  translate to increased business opportunity.

According to Babatunde Osho, MTN’s Chief Enterprise Solutions Officer,  the service is set to provide SMEs and large corporate organisations with a cost effective means to market and create awareness for their businesses, products and services, helping them stand out from the  crowd with an easily recognizable contact number.

“This service underpins the focus of MTN Business to deliver cutting-edge technology solutions that will make Nigerian businesses  more productive, and ultimately more profitable. What makes MTN Smart Number even more compelling is the fact that organizations can link all their existing phone lines, fixed or mobile, to the MTN Smart Number. This means businesses can market just one number and have all their customers and prospects reach them,” Osho explained.

MTN Smart Numbers come in two categories; the Toll Free (0800) and Non-Toll Free numbers (0700).

Toll Free numbers provide an option where the caller calls a business for free and the receiver pays while the Non-Toll Free option requires the caller to make calls at the prevailing network tariff.

Both non-toll free numbers and toll-free numbers must consist of a minimum of seven and a maximum of twelve letters (alphabets) after the initial 0700 or 0800. This service is provided in conjunction with Alpha Technologies Limited.

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