MTN Nigeria has launched its VISA 3000 kiosk project in partnership with Forte Oil beginning in Lagos State. At a colorful but brief ceremony at the Forte Oil station on Awolowo Road, Ikoyi Lagos, the top management teams of both organizations were on hand to witness the launch.
The consummated marriage will fuel communication between the telecom giant and its customers hence the kiosk shall be provided in every Forte Oil station across the country. The strategy adopted by MTN will further boost its sales and drive its retail businesses.
Speaking at the ceremony, Mr. Michael Ikpoki, managing director, MTN Nigeria, said that the Company was attracted to Forte oil as both are ‘like-minded’ and are known to be credible.
“Our partnership shares a lot of values and it is the beginning of a strong business relationship because, so far, MTN has 55 million subscribers across Nigeria. Therefore, with Forte Oil 500 stations set across the country and 500 MTN kiosks, definitely our business will grow tremendously”.
Ikpoki described the synergy as compatible and powerful collaboration deemed at achieving the symbolic market targets of both companies. “Our vision is to achieve fuel communication marketing; making fuelling and recharging very accessible to our customers hence you must see an MTN kiosk in every Forte Oil station you go in Nigeria,” he added.
On his part, MR. Akin Akinfemiwa, chief executive officer, Fort Oil, extolled the innovation as a vision built around customer satisfaction. “To achieve this objective we looked out for people with credibility and strong branch like MTN hence we have been approached severally by other companies,” he said.
According to him, the strategy is based on team spirit, innovation, collaboration, warranty, and appreciation.