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MTN Loses Market Share in Key Markets

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Telecoms operator MTN has lost market share in several key markets over the past five years, including Nigeria and South Africa.

This is according to the group’s five-year review document published as part of its integrated report for the year ended 31 December 2017.

In Nigeria, MTN’s biggest market, its market share was as high as 49% in 2013 and 2014 but by 2017 had fallen to 42%. In another key market, Iran, the group’s market share has been relatively stable, fluctuating marginally between 46% and 47% between 2013 and 2017. Cameroon, Ivory Coast and Syria have also seen declines over the five-year period.

In South Africa, MTN’s market share has dropped by a compound annual growth rate (CAGR) of 3% between 2013 and 2017.

In 2013, MTN had 35% market share; this dropped slightly to 34% in 2014 and 2015, and then grew to 36% in 2016 before dropping down to 31% in 2017.

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However, some markets are gaining market share, including Ghana, which grew from 50% market share in 2013 to 55% by the end of 2017. Uganda gained ground from 54% in 2013 to 56% in 2017 and Sudan also ticked up from 34% in 2013 to 35% five years later.

MTN says it has the largest market share in 14 out of the 22 countries it operates in; down slightly from being number one in 15 countries between 2013 and 2016.

The five-year review reveals headline earnings for the group have been falling by a CAGR of 40% over the past five years.

In 2013, MTN’s headline earnings were almost R25.9 billion; this amount rose to R28.2 billion in 2014, then down to R13.6 billion in 2015. A year later, the group saw a headline loss of R1.4 billion before swinging back to a profit of close to R3.3 billion in 2017.

The headline loss in 2016 was significantly impacted by the group’s regulatory fine in Nigeria. In June 2016, MTN agreed to a settlement amount of 330 billion naira ($1.671 billion at the time) to be paid to the Nigerian government in six instalments over three years. This after it failed to meet a deadline to disconnect 5.1 million unregistered SIM cards on its Nigerian network in 2015.

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A decline in MTN’s share price on the Johannesburg Stock Exchange has seen the group’s market capitalisation plummet from R409.5 billion at the end of 2014 to R253.4 billion at the end of 2017.

Subscriber swings

Overall subscriber numbers have fluctuated over the five-year period as well. In 2013, MTN had 207.8 million group subscribers and this grew steadily over the next three years to 240.4 million in 2016.

However, the number dropped by over 23 million in 2017 to 217.2 million due to a new initiative to modernise its subscriber definitions implemented last year.

In 2017, Nigeria’s subscriber numbers of 52 million made up 24.1% of MTN’s overall group subscribers while South Africa’s 30 million subscribers were 13.6% of the total. The rest of the countries were broken down on a regional basis. The biggest was the Middle East and North Africa region, which made up 31.1% of total subscribers; Southern and East Africa and Ghana accounted for 17.8% of subscribers and West and Central Africa for 13.4%.

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Telecom

MTN Accelerates Network Expansion to  Meet Surging Telecom Demand

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MTN Nigeria is accelerating investments in network expansion and modernization to address rising demand for mobile and data services across the country.

MTN Accelerates Network Expansion to  Meet Surging Telecom Demand

The operator is deploying additional base stations, upgrading existing infrastructure, and expanding fiber connectivity to improve network capacity, coverage, and service quality.

The investments are designed to support increasing smartphone adoption, higher data consumption, and the growing use of digital services by consumers and businesses.

MTN said the expansion aligns with its long-term strategy to enhance customer experience while strengthening Nigeria’s digital infrastructure.

The company expects the ongoing upgrades to improve connectivity, support economic growth, and enable broader access to reliable telecommunications services as demand for high-speed broadband continues to increase.

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Airtel Africa to Connect 5,000 Schools to Free Internet by 2027

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Airtel Africa’s CEO, Sunil Taldar, has announced the telco’s commitment to connecting 5,000 schools across its operating countries in Africa to the internet by 2027 through its philanthropic arm, Airtel Africa Foundation, in partnership with the United Nations Children’s Fund (UNICEF).

So far, the $57m partnership, which was launched in 2021, has cumulatively connected 3,296 schools and provided access to over 2 million learners and about 40,000 teachers. 64 digital learning platforms have been zero-rated thereby enabling more than 11m users to access educational content at no cost.

Speaking during a visit to St. Monica’s Girls School in Lusaka, which is one of the 300 schools already connected to the internet in Zambia, the Airtel Africa CEO stated that the initiative is having a profound impact on the quality of education by expanding access to digital learning resources for African children, in collaboration with governments.

Mr Taldar added: “Students are accessing best-in-class education from the curriculum developed by UNICEF in partnership with various Ministries of Education and provided through Airtel’s connectivity.

“We are also training teachers, so that they deliver digital education effectively. We aim to continue deepening meaningful connectivity in schools by providing free internet access, zero‑rated platforms and training teachers across the continent”.

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Expressing her appreciation, the Headmistress of St. Monica’s Girls’ School, Sr Matilda Soloko said: “Being among the first schools connected in the initial stage, our learners have been able to study using the learning portal and their studies have been intensified. We remain grateful to Airtel and UNICEF.”

UNICEF’s Country Representative for Zambia, Dr Saja Farooq Abdullah said: “What this partnership has brought is really bridging the equality gap and the digital divide. It is making sure that every child learns wherever they are. It was exciting and interesting to see and hear from the girls how they can learn at their own pace, how they can review the materials, and how they do their homework with comfort.

The Director of Secondary Education in Zambia’s Ministry of Education, Yvonne Mwemba Chuulu lauded UNICEF and Airtel for the partnership saying: “At the Ministry of Education, we cannot do it alone, and we are grateful for the partnership that we have today.

“Our children are able to learn in a blended fashion, where we have a teacher who is also employing digital devices. We have also heard from the learners that they are able to access the portal when they are at home, which is a good thing because our learners continue to learn in the comfort of their homes”.

The School Connection programme is expanding digital learning to learners in 13 countries: Chad, Congo, Democratic Republic of Congo, Gabon, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Tanzania, Uganda, and Zambia. By equipping these schools with internet connectivity and training teachers on using the digital tools, it is providing children, particularly in underserved and remote regions, with the digital tools and skills they need to thrive.

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Airtel Africa Foundation is advancing inclusive development across four strategic pillars, Financial Inclusion, Education, Environmental Sustainability and Digital Inclusion.

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DStv, GOtv Owner MultiChoice Officially Joins Canal+ Group

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MultiChoice has officially become a wholly owned subsidiary of French media company Canal+, marking the completion of one of the largest acquisitions in Africa’s media and entertainment industry.

DStv, GOtv Owner MultiChoice Officially Joins Canal+ Group

The integration brings the South Africa-based pay television operator under the full ownership of Canal+, a global media group with operations in 70 countries.

Announcing the completion of the transaction on Thursday, Chief Executive Officer of Canal+ Africa and MultiChoice, David Mignot, described the development as the beginning of a new phase of growth for the broadcaster.

“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries.

“The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mignot said.

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The acquisition combines Canal+’s international operations with MultiChoice’s extensive footprint across sub-Saharan Africa, where it serves millions of households through its DStv and GOtv platforms, as well as the Showmax streaming service.

According to Canal+, the integration will strengthen MultiChoice’s competitive position by giving it access to broader financial resources, technology, content partnerships and operational expertise.

The company said the combined business would increase investment in local content production, sports broadcasting and streaming services as competition intensifies from global platforms such as Netflix, Amazon Prime Video and Disney+.

The transaction is also expected to provide MultiChoice with greater access to international markets at a time when traditional pay television operators are adapting to changing consumer viewing habits and the rapid growth of digital streaming platforms.

Canal+ has expanded steadily across Africa over the past decade and now assumes full control of a business operating in more than 45 African countries, further strengthening its position in the continent’s media and entertainment sector.

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The acquisition followed Canal+’s gradual increase in its shareholding in MultiChoice, which began in 2024.

After exceeding the regulatory threshold, the company launched a mandatory offer in April 2024 to acquire the remaining shares of the Johannesburg-listed broadcaster.

Following regulatory approvals and shareholder acceptance, Canal+ secured control of MultiChoice in 2025 before completing the process that has now made the company a wholly owned subsidiary.

Industry observers describe the acquisition as one of the most significant media transactions involving an African company, reflecting a broader trend of consolidation as global entertainment firms seek greater scale to compete in the streaming era.

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