MTN Nigeria has marked 25 years of commercial operations, with Karl Toriola, chief executive officer, saying the company began operating in the country at a time when telecommunications access was severely limited.
Toriola said that a quarter of a century ago, making a phone call was a privilege few Nigerians could afford.
People queued at public telephone booths and centres, travelled long distances to deliver messages, and sometimes waited weeks for letters to arrive, he said, noting that a mobile phone was then beyond the reach of most.
Today, the company connects more than 90 million people across Nigeria, a figure MTN says reflects its role in building the infrastructure behind the country's shift to a data-driven economy.
MTN entered Nigeria in 2001 following the GSM liberalisation carried out by the Nigerian Communications Commission (NCC), at a time when mobile telephony was still a luxury reserved for a privileged few.
Toriola said the milestone was about more than subscriber numbers.
Businesses have been built, families have stayed connected across distances, students have gained access to knowledge, and creators have found audiences beyond Nigeria's borders, he said, crediting the wider telecommunications ecosystem for enabling entire new industries to emerge.
The company also pointed to its role beyond direct connectivity.
MTN has helped build a wider value chain of SIM registration agents, tower contractors, retail distributors, fintech partners and digital developers that now supports millions of livelihoods in Nigeria.
Toriola thanked MTN Nigeria's customers, saying their trust had allowed the company to expand its community investments through the MTN Foundation, which has supported health, education, youth development and economic empowerment programmes.
Looking ahead, the CEO acknowledged that significant connectivity gaps remain, with millions of Nigerians still needing access to reliable, affordable and inclusive digital services.
He said greater digital inclusion would be a central priority for the company's next chapter, adding that the anniversary marks both a celebration of the past 25 years and a renewed push to expand digital access for the country's young and growing population.
"We've come a long way. And we are only getting started," Toriola said.
The anniversary comes as MTN Nigeria continues to navigate rising operating costs tied to Nigeria's unreliable power supply.
Where the national grid is unreliable, the company and its infrastructure partners have had to rely on diesel generators, batteries, solar systems and other backup power solutions, making network operating costs highly sensitive to fluctuations in diesel prices.
