Telecom
MTN Nigeria Launches Robust Customer Engagement Platform
MTN Nigeria has launched a new unified customer engagement platform, EnGauge, designed to enable small-to-medium enterprise business owners to seamlessly administer transactions with customers, potentially increasing their productivity significantly.
Developed in partnership with Ajua™, a leading African start-up, MTN EnGauge is an agile application that offers innovative customer management solutions, including digital payments using a unique USSD code, CRM tools, customer feedback channels, debt management and tracking, business and product promotions through mobile and social media channels.
The solution is downloadable on the Google Play store and only available on the MTN network (for now) with a monthly subscription of N500 and a yearly subscription of N5,500.
Following installation and registration, businesses are automatically provided with a unique USSD code that allows their customers to interact, transact and communicate with them in real-time.
With MTN Engauge, entrepreneurs can securely receive payment, track transactions with each of their customers and glean valuable insights to serve them better based on their preferences and buying behaviour.
“MTN EnGauge is the ideal platform for business owners and entrepreneurs to thrive in the ‘new normal.’ Entrepreneurs have had to re-organise their core business models through backward and forward integration to maintain relevance.
“The EnGauge mobile application helps make this possible and seamless,” said Lynda Saint-Nwafor, chief enterprise business officer, MTN Nigeria.
To showcase the platform, MTN held a live demonstration session via Zoom, where business owners were presented with the benefits of adopting the solution.
“The fundamental engine of business growth is customers. By design, MTN EnGauge solves most of the challenges SMEs experience, from digitally engaging their customers to cash management,” said Kenfield Griffith, the Founder and CEO of Ajua.
“With MTN as a partner and their reach across the continent, we believe MTN EnGauge will have a positive and impactful trajectory, driving transformational business growth for SMEs,” he added.
MTN EnGauge was launched to the Y’ello 200 in February, beneficiaries of MTN’s Revv Programme, thus fulfilling the telco giant’s promise that the SMEs will be first to enjoy solutions from her stable.
In the true spirit of the festive season, Globacom has introduced “Glo Take a Guess,” a new value-added service designed to entertain, engage, and reward subscribers across Nigeria.
The interactive trivia game lets customers test their knowledge of everyday topics and lifestyle trends for a chance to win airtime, data, and exciting cash prizes.
According to Globacom, subscribers can join the fun by dialing 209992# and choosing from daily, weekly, or monthly plans. Once subscribed, they’ll receive an SMS confirmation with a link to play.
“Participants stand a chance to win fantastic rewards, including airtime, data, and cash prizes, when they answer trivia questions correctly,” the company explained. “It’s a fun and rewarding experience for everyone.”
Subscription costs ₦100 per day, ₦300 per week, or ₦500 per month — with corresponding rewards of ₦10,000 daily, ₦100,000 weekly, and up to ₦1 million monthly. The more subscribers play, the greater their chances of winning.
Globacom added that “Glo Take a Guess” is more than just a game — it’s a lighthearted way to stay entertained and earn rewards while easing the pressures of rising living costs.
It was a display of brilliance and composure as young Nigerians, aged 9 to 15, showcased their spelling prowess in the Enugu regional final of the MTN mPulse Spelling Bee on Saturday, November 1, 2025, held at the International Conference Centre, Enugu. After an electrifying one-hour showdown among 20 contestants, seven young spellers earned the right to compete in the grand finale in Lagos.
These excited champions, Nelson Ede Chidubem, Praise Ihionu, Emeka Nwaokocha Samuel, Treasure Oyibosu, Michelle Atanu Ufedo, Munachimso Onyemaechi, and Oyingba Douglas-Naingba, have been presented with their tags for the grand finale and will advance to Lagos, where they will join other regional winners to contend for the national title.
As part of the event, gift vouchers were presented to children and parents through questions and answers, adding a festive touch to the competition.
In his remarks, Honourable Emeka Nelson Nwagbo, Senior Special Adviser on Youth Mobilisation, Enugu West, said, “This initiative has not only encouraged academic excellence but also inspired our young leaders to pursue knowledge with confidence and pride. To the organisers, teachers, parents, and participants, thank you for making this event a success. Your dedication and support have truly made today memorable.
Once again, we say a big thank you to MTN Nigeria. We are happy that the brand is working in line with the vision of the Governor concerning smart schools. We look forward to more collaborations that will continue to empower our kids and youths,” he concluded.
Honourable Paul Ogbewe Okechukwu, Senior Special Adviser to the Governor on Youth Mobilisation, Enugu East, also commended MTN for fostering literacy and healthy competition among teens, and for hosting the first physical regional finals in Enugu.
Addressing the participants, Temilolu Salako, Senior Manager, Segment Marketing, Youth, Women, & Teen, MTN Nigeria, said, “At MTN, we believe in the power of connectivity and technology to transform lives and build a brighter future for everyone. My team and I are here to inspire, support, and guide you on your journey to success. Together, we can achieve great things and make a lasting impact.”
With the seven winners from the Enugu regional final now advancing to the grand finale in Lagos, attention shifts to the next rounds of the MTN mPulse Spelling Bee regional finals, scheduled to hold in Abuja on November 8 and Ibadan on November 15, 2025.
Telecommunications giant, Globacom, has launched an exciting new lottery service — Glo Play Up — designed to blend fun, anticipation, and the prospect of life-changing rewards for its subscribers.
Glo Play Up offers Nigerians a simple yet thrilling opportunity to turn small predictions into multi-million-naira wins. The game invites subscribers to pick a lucky number between 1 and 9 for a chance to strike gold.
To participate, Glo customers simply dial *400# or send their chosen number via SMS to 400. Each entry costs just ₦100, and players can either subscribe daily or play on demand — whenever inspiration strikes.
In a statement issued in Lagos, Globacom described the initiative as more than just a game of chance, but a celebration of hope and possibility.
“We understand the optimism and adventurous spirit of Nigerians,” the company explained. “People love to dream, play, and believe in the power of that one big win. Glo Play Up makes that dream more attainable — it’s easy to play, affordable, and truly rewarding.”
Every Friday at 4 p.m., a weekly draw will take place at Glo’s Head Office, where ten lucky subscribers will each receive ₦1 million. In addition, a grand prize winner will be announced monthly, walking away with an impressive ₦10 million. Winners will be hosted at their nearest Glo Regional Office, and all cash prizes will be credited directly into their MoneyMaster Wallet accounts.
With Glo Play Up, entertainment meets empowerment — reinforcing Globacom’s commitment to innovation, connection, and customer delight. The service not only promises excitement but also the possibility of transforming lives through rewarding experiences.
For more information, visit https://www.gloworld.com/ng/glo-play-up-lottery
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