MTN Nigeria, in partnership with Communication and Marketing Research Group (CMRG), has launched a USSD survey platform.
Customers who participate in the surveys are rewarded with NGN 100 airtime.
Called MTN Smart Survey, the service offers survey delivery through the USSD channel to MTN subscribers that have been profiled based on specific attributes, such as age, gender, location.
Lynda Saint-Nwafor, chief enterprise business officer, said businesses and organisations that subscribe to the service are provided with analysis, reports and recommendations based on the feedback of the respondents through an accredited research agency.
