Telecom
MTN Nigeria Partners with Adbot to Offer Automated Digital Ad Services to SMEs
Leading telecommunications provider, MTN Nigeria, and Adbot, an ad-tech company, on Friday announced a partnership to bring MTN’s Thryve Google Ads services to all SMEs on the MTN network.
The collaboration empowers SMEs to enhance their online visibility, taking advantage of the Thryve Google Ads Bundle, which provides 1Gb of data, a minimum of 10 website conversions and 500 ad views on Google: tackling a key challenge SMEs face – access to new markets.
The proposition aims to support SMEs in maximising their online presence and reaching a broader audience.
The platform enables efficient Google ad campaign management, driven by simple inputs from business users like target location, keywords and ad copy. Adbot’s system extends these inputs, launches campaigns, and leverages machine learning for continuous optimisation, ensuring optimal click-through rates at minimal costs. MTN, in partnership with Adbot, levels the playing field, making effective Google Ads accessible to businesses of all sizes in Nigeria.
Commenting on this partnership, Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria, said, “As key constituents of the emerging digital economy, it is paramount for SMEs to position themselves effectively across search engines and digital platforms to accelerate growth.
“Our collaboration with Adbot helps empower SMEs with the essential tools to thrive and excel in today’s fiercely competitive business landscape.”
She further stated, “With this solution, and our shared vision for innovation and progress, we will collectively ignite the aspirations of these small businesses, propelling them towards unprecedented growth opportunities.”
Michelle Geere, CEO of Adbot, said “This partnership marks a momentous milestone as we venture into Nigeria, a thriving hub of innovation and entrepreneurship.
“By teaming up with the nation’s largest telecoms company, we have an opportunity to bring our cutting-edge advertising tool within reach of over 40 million MSMEs in the region.
“This initiative aims to empower small businesses to reach new levels of success in the digital world, and we, together with MTN, are excited to see them embrace the endless possibilities that lie ahead.”
Federal government has unveiled an ambitious plan to deploy 7,000 telecommunications towers across the country, with 80 per cent allocated to Northern Nigeria to address the region’s acute connectivity deficit.
The federal executive council had already approved the 7,000 towers project by March 2025 to support digital transformation and 5G rollout, with formal rollout scheduled to begin in the fourth quarter of 2025.
The project’s first tower will be installed next week in a rural Abuja community of 5,000, where insecurity compounds connectivity challenges.
Unlike conventional masts, these towers will double as digital hubs, providing internet to schools, hospitals, and local government offices.
“Most of these clusters are in the North. That’s the reality. There are a few clusters in the South-West, you know, that are not connected, but the bulk of the clusters are in the North, Bosun Tijani, minister of Communications and Digital Economy, told TVC recently.
He continued, “So, almost 80% of these towers will be going towards filling that gap in the North. The rest will now patch up where we have left off.
“Unlike traditional telecom masts, they will deliver internet to local schools, hospitals, and government offices, maximising their impact. Wherever we put them, we use the same infrastructure to serve the community.”
Tijani highlighted a collaborative model where mobile network operators will connect to the towers’ cables, reducing redundancy and optimising resources.
Nigeria’s digital landscape remains uneven.
As of January 2025, 128.3 million Nigerians, 54.3 per cent of the population, lack internet access, ranking the country fourth globally for unconnected populations.
Broadband penetration stands at 48 per cent, with over 50 per cent of Nigerians living there, facing significant barriers, including unreliable electricity and low digital literacy.
Progress has been made, with the number of people in unserved and underserved areas falling from 36.8 million in 2013 to 23 million in early 2025, yet the connectivity gap remains a formidable challenge.
The 7,000-tower initiative, distinct from the separate Project 774, forms part of a broader strategy that includes satellite technology, such as Starlink, and fibre-optic cables, which Tijani described as the backbone of reliable connectivity in advanced markets.
The government’s focus on the North reflects the region’s disproportionate share of unconnected communities, while the project’s design aims to address both digital and security challenges.
Engr. Ikechukwu Nnamani, CEO of Digital Realty, West Africa’s leading interconnected data center facility, has been recognized for his outstanding contributions to Nigeria’s digital economy and the broader African ICT landscape.
L-R: Mr. Ken Nwogbo, Publisher and Editor-in-Chief of CommunicationsWeek Media, Editor Engr. Ikechukwu Nnamani, CEO of Digital Realty and Dr. Muhammed Rudman, Chief Executive Officer, Internet Exchange Point of Nigeria (IXPN) at the 2025 Africa’s Beacon of ICT (ABoICT) Merit and Leadership Awards, organized by Communications Week media.
At a ceremony in Lagos, Nnamani was named among the Top 50 Most Valuable Personalities in Nigeria’s Digital Economy by KnowHow Media.
According to the organizers, this recognition reflects his unwavering commitment to innovation within Africa’s tech ecosystem.
Segun Oruame, Vice-Chairman of KnowHow Media, emphasized Nnamani’s significant impact on Nigeria’s ICT landscape, highlighting his role in advancing the country’s digital economy.
Adding to his accolades, Nnamani was also honored with the ICT Growth Impact Award in Data Centre Infrastructure at Africa’s Beacon of ICT (ABoICT) Merit and Leadership Awards, hosted by Nigeria Communications Week.
This award acknowledges his instrumental role in developing telecom and ICT infrastructure across multiple African nations, including Ghana, Togo, Liberia, Sierra Leone, Ivory Coast, Senegal, Kenya, Uganda, and Angola.
Expressing gratitude for the recognitions, Nnamani dedicated the awards to his team at Digital Realty, acknowledging their continuous support.
He reaffirmed his commitment to fostering industry growth and driving innovation across Africa.
Telecom
SBTS Group CEO Evelyn Lewis Named Among Nigeria’s Top 50 Digital Economy Leaders for Youth-Focused Tech Initiatives
Evelyn A. Lewis, CEO of SBTS Group, has been named one of Nigeria’s “50 Most Valuable Personalities in the Digital Economy” by IT Edge News.Africa, recognizing his visionary leadership in digital transformation, innovation, and youth empowerment.
Presented during the “Nigeria: State of the Digital Economy 2025” colloquium and awards ceremony in Lagos, the recognition highlights Lewis’s role in shaping Nigeria’s digital future. The high-profile event, organized by Knowhow Media (publishers of IT Edge News.Africa), brought together top policymakers, digital innovators, and ecosystem enablers across public and private sectors.
At the center of Lewis’s recognition is his commitment to building Africa’s digital economy through skills and job creation. Under his leadership, SBTS Group—in collaboration with the Digital Bridge Institute (DBI)—is implementing an ambitious plan to:
- Train 5 million Nigerian youths
- Create 50,000 digital jobs by 2030
This initiative aligns with Nigeria’s National Digital Economy Policy and Strategy (NDEPS) and the Federal Government’s 3 Million Technical Talent (3MTT) program.
SBTS Group’s proprietary Intelligent Capacity Building Model (ICBM), developed under Lewis’s leadership, is at the core of this effort. The model closes the gap between digital training and employment, offering career-focused tracks in:
- Cybersecurity
- Software Development
- Artificial Intelligence (AI)
- Business Process Outsourcing (BPO)
- Digital Entrepreneurship
ICBM is currently being rolled out across DBI campuses nationwide, forming a scalable framework for skills development.
SBTS and DBI will kick off the next phase of their national rollout with new training and BPO centres in Abuja and Enugu, scheduled for launch in June 2025. These centers are expected to create over 5,000 jobs in their first phase, acting as blueprints for replicable, sustainable digital employment hubs nationwide.
Beyond training, SBTS has also built a national unified digital learning and registration platform for DBI. The system integrates national identity tools such as NIN and BVN, supports student sponsorships, facilitates enterprise partnerships, and enables career tracking—laying a foundation for a data-driven, transparent digital skills ecosystem.
“This award reaffirms our commitment to building Africa’s digital economy from within,” said Evelyn Lewis. “At SBTS Group, we believe that human capital is Africa’s greatest asset. By empowering our youth, we’re investing in a future where Africa leads in innovation and competitiveness.”
The 50 Most Valuable Personalities (50MVPs) initiative annually celebrates visionary leaders accelerating Nigeria’s digital transformation. The 2025 edition recognized contributors across tech, governance, and entrepreneurship under the theme:
“Accelerating Nigeria’s Digital Transformation: Insights on Challenges and Emerging Opportunities.”
Other 2025 honourees include:
- Obadare Peter Adewale, CVO, Digital Encode
- Nentawe Yilwatda, Minister of Humanitarian Affairs & Poverty Reduction
- Ayọ̀wándé Àdalémọ, CEO, Wave5Wireless
- Krishnan Ranganath, Regional Executive, West Africa & Morocco – Africa Data Centres (ADC)
- Ike Nnamani, CEO, Digital Realty
- Daser David, President/CEO, Digital Bridge Institute
- Suleiman Isah, Commissioner for Communications Technology & Digital Economy
- Shuaibu Kabir Bello, CEO, KMDC
- Olawole Owoeye, Co-founder, Cedarview Communications
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