Telecom
MTN Nigeria Partners with Adbot to Offer Automated Digital Ad Services to SMEs
Leading telecommunications provider, MTN Nigeria, and Adbot, an ad-tech company, on Friday announced a partnership to bring MTN’s Thryve Google Ads services to all SMEs on the MTN network.
The collaboration empowers SMEs to enhance their online visibility, taking advantage of the Thryve Google Ads Bundle, which provides 1Gb of data, a minimum of 10 website conversions and 500 ad views on Google: tackling a key challenge SMEs face – access to new markets.
The proposition aims to support SMEs in maximising their online presence and reaching a broader audience.
The platform enables efficient Google ad campaign management, driven by simple inputs from business users like target location, keywords and ad copy. Adbot’s system extends these inputs, launches campaigns, and leverages machine learning for continuous optimisation, ensuring optimal click-through rates at minimal costs. MTN, in partnership with Adbot, levels the playing field, making effective Google Ads accessible to businesses of all sizes in Nigeria.
Commenting on this partnership, Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria, said, “As key constituents of the emerging digital economy, it is paramount for SMEs to position themselves effectively across search engines and digital platforms to accelerate growth.
“Our collaboration with Adbot helps empower SMEs with the essential tools to thrive and excel in today’s fiercely competitive business landscape.”
She further stated, “With this solution, and our shared vision for innovation and progress, we will collectively ignite the aspirations of these small businesses, propelling them towards unprecedented growth opportunities.”
Michelle Geere, CEO of Adbot, said “This partnership marks a momentous milestone as we venture into Nigeria, a thriving hub of innovation and entrepreneurship.
“By teaming up with the nation’s largest telecoms company, we have an opportunity to bring our cutting-edge advertising tool within reach of over 40 million MSMEs in the region.
“This initiative aims to empower small businesses to reach new levels of success in the digital world, and we, together with MTN, are excited to see them embrace the endless possibilities that lie ahead.”
MTN Nigeria Communications PLC has announced that the Nigerian Communications Commission (NCC) has approved the renewal of the spectrum lease agreement between MTN Nigeria and Natcom Development and Investment Limited (NTEL).
Uto Ukpanah, Company Secretary in a statement released recently said that the agreement covers the lease of NTEL’s 5MHz frequency division duplex (FDD) in the 900MHz spectrum band and 10MHz FDD in the 1800MHz spectrum band, which spans 19 states.
The renewal is for another two-year period, effective 1 May 2025. Additionally, the NCC has approved a one-year lease expansion of the spectrums, covering the remaining 17 states and the Federal Capital Territory (FCT), effective 1 January 2025.
Commenting on the transactions, MTN Nigeria CEO Karl Toriola said, “We are pleased with the renewal of the spectrum lease agreement with NTEL, which now includes coverage for all states, including the FCT.
“The lease enables us to enhance our 3G and 4G user experience as we improve coverage and capacity by utilising the spectrums.
“This positions us to capitalise on the growing demand for data and improve the delivery of services to our customers.”
Nigeria’s technology company, Globacom, has extended warm felicitations to Nigerians on the occasion of the 2024 Christmas celebrations.
In a goodwill message released in Lagos, Globacom urged Nigerians to embrace the spirit of love and kindness during the festive season, especially in the face of prevailing economic challenges.
The company emphasized the importance of practicing the teachings of Jesus Christ, particularly the virtues of obedience to God and loving one’s neighbor as well.
“Christ taught many virtues including obedience to God and loving one’s neighbour as oneself”, the company said, adding, “Now is the apt time to practise these teachings by sharing with the needy”.
Globacom also encouraged Nigerians to extend the conviviality of Christmas beyond the festive season by fostering love, peace, and harmony, as demonstrated by God through the birth of Jesus Christ.
Assuring its customers of uninterrupted services throughout the Yuletide period and beyond, Globacom urged them to take advantage of its innovative products and services to stay connected and share the memories of the season with loved ones.
Central Bank of Nigeria (CBN) and the Nigerian Communications Commission (NCC) have ordered Deposit Money Banks and Mobile Network Operators to settle the long-standing N250bn USSD debt dispute before January 2, 2025.
The CBN and NCC also directed banks to pay the pre-Application Programming Interfaces (API) debt before July 2, 2025.
They also ordered that post-API debts be settled before December 31, 2024.
The directive was issued in a joint cirular titled, “2nd Joint Circular of the Central Bank of Nigeria and the Nigerian Communications Commission on the Resolution of the USSD Debt Issue Between Deposit Money Banks and Mobile Network Operators.”
The circular dated December 20, 2024, was signed by Oladimeji Taiwo, acting director of the Payments System Management Department, CBN, and Chizua Whyte, head of Legal and Regulatory Services, NCC.
The regulators said, “In view of the foregoing, the CBN and the NCC hereby direct DMBs and MNOs as follows: 1. That 60 per cent of all pre-API invoices must be paid as full and final settlement.
“Payment plans (lump sum or installments) must be agreed upon between a concerned DMB and MNO by January 2, 2025. Installments must be based on equal monthly payments, with full payment due by July 2, 2025.
“DMBs must pay 85 per cent of all outstanding invoices issued after the implementation of APIs (i.e., February 2022) by December 31, 2024.
“Similarly, 85 per cent of future invoices must be liquidated within one month of service.”
According to the regulators, the transition to end-user billing will be activated only for DMBs and MNOs that comply with the payment conditions cobtained in the circular.
CBN and the NCC said they would provide further guidance on public enlightenment initiatives related to the transition.
The regulators also directed MNOs to implement the “10-seconds rule” for USSD invoicing.
This implies that any session lasting less than ten seconds will not be billable.
The regulators added, “Failure to comply with the terms outlined in this directive will attract necessary sanctions, ensuring that both DMBs and MNOs uphold their obligations.”
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