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MTN Opens Nigerian Apps Free Downloads Gateway to 61m Subscribers

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Truly, the world is changing faster than we ever imagined some decades ago, this MTN Nigeria calls the era of APPtitude! 

The increased penetration of technology across the globe especially through mobile phone has changed the way we live and work.

Like never before the adoption of mobile phones has enhanced in many ways, economic and social activity on the continent of Africa and Nigeria in particular.

A recent study shows that 90 percent of access to the internet in Nigeria is done via mobile devices.

In view of this development, and motivated by the need to help Nigerians stay in touch with new opportunities through the internet, Nigeria’s leading ICT Company, MTN Nigeria, is offering Nigerians a full month of free downloads for all Nigerian apps under the auspices of a movement, tagged as APPtitude.

Its intention is to help Nigerians embrace mobile applications as a shortcut to navigating the internet in an easy, faster and more efficient manner.

The APPtitude campaign, which runs from May 1 – 30, 2015, offers Nigerians the chance to download their favourite apps for free by texting APP to 131.

As part of the benefits of the movement, an APPtitude portal has been created on the MTN website, which curates a host of local apps in the market under different categories that include sports, entertainment, lifestyle, health/fitness, business as well as religion.

The apps can be downloaded by everyone FREE of charge for 30 days.

Speaking at the media ceremony to usher in the APPtitude Campaign, Bayo Adekanmbi, chief marketing officer, MTN Nigeria, said many Nigeria-centric websites are complex with hard-to-remember URLs.

He added that apps provide a better, and an alternative way of engaging users, irrespective of social class as their functionality is defined by the user’s ability to interact with icons and images.

“This movement is a continuation of the BetterMe journey and its core aim is to democratize access to the internet. The APPtitude movement is borne out of the need to educate our customers on the value which can be derived from making use of mobile application in their everyday business. We are also driven by the vision to build an ecosystem that allows people to pursue their different passions and interests by leveraging on the simplicity which mobile apps provide,” Adekanmbi said.

In addition, MTN promises to support app developers, associations and SMEs in converting their websites to mobile applications while bearing the cost of maintaining and hosting the apps.

As such local app developers are encouraged to submit their apps on the APPtitude portal even as MTN is committed to promoting these apps by providing them with visibility and reach to its 61 million subscribers.

App developers who want to upload their apps on the portal should visit, http://cp.nexva.com/r/mtn and follow the steps.

MTN’s commitment to providing solutions through the development of mobile apps is well chronicled. In 2013, the leading telco launched the NextApps store to boost the aggregation of local content and later organized an app developer challenge to support app development in the country.

MTN also launched the Music+ app in 2014 to provide content owners with a robust platform for engagement and concretized its engagement with the launch of the BetterMe app this year in a bid to usher in Telco 2.0, a full scale focus on data and digital services.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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TD Africa Launches TecHERdemy to Empower 400 Nigerian Women in Tech

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In a significant milestone for women in tech, TD Africa officially launched the TecHERdemy program yesterday, 13th November 2024, an initiative aimed at equipping 400 young Nigerian women with essential digital skills to succeed in today’s technology-driven world.

Participants and the Executives of TD Africa at TecHERdemy program held recently

The launch event, held in the Yudala Height Building of the company and co-sponsored by global brands like Huawei, Microsoft and Cisco, brought together participants who had completed a series of online assessments to secure a spot in this highly anticipated program.

Mrs. Chioma Ekeh, ceo of TD Africa, expressed her enthusiasm for the TecHERdemy program, emphasizing how closely it aligns with TD Africa’s mission of “Empowering You.”

She reiterated that the training would offer the participants invaluable skills and insights to help them thrive in the technology sector.

“TecHERdemy is not just a training program; it’s a launchpad to a brighter future for each of you.

“I encourage you to seize this opportunity, as it is a chance to bring positive change, not only in your lives but also to empower others in your communities and beyond,” Mrs Ekeh remarked.

As the co-sponsor of the program, Huawei was represented by Gary Li, Channel Director, who expressed Huawei’s commitment to partnering with TD Africa to make this initiative a success.

“Huawei is proud to be part of TecHERdemy, a program that mirrors our commitment to innovation and equality in the tech sector.

“We are dedicated to supporting each participant’s journey, ensuring they gain industry-relevant skills to meet global standards,” said Mr. Li.

Participants were introduced to the core courses they will undertake over the next six months, which include Cybersecurity, Data Science, Artificial Intelligence, and Software Development.

Each course will be delivered by industry experts to ensure hands-on, practical learning that meets international standards. Successful graduates of TecHERdemy will receive certificates and job placement validating their new skills and expanding their career prospects in the fast-growing tech sector.

The launch of TecHERdemy underscores TD Africa’s commitment to bridging the gender gap in the tech industry by fostering a more inclusive and equitable landscape for all.

By investing in the next generation of female tech leaders, TD Africa and its partners are contributing to a more empowered and digitally savvy Nigeria, paving the way for a brighter future for women in technology.


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EU Hits Meta with $840M Fine for Abusive Facebook Ad Practices

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European Union has fined Meta nearly €800 million for violating antitrust laws by automatically granting Facebook users access to its classified ads service, Facebook Marketplace.

The European Commission accused Meta of abusing its dominant position by imposing unfair trading conditions on rival classified ad providers who advertise on its platforms.

“This is illegal under EU antitrust rules. Meta must now stop this behaviour,” said Margrethe Vestager, the EU’s competition commissioner, in a statement.

Meta announced plans to appeal the decision, arguing it misrepresents the competitive environment in Europe. “Facebook users can choose whether or not to engage with Marketplace, and many don’t.

“The reality is that people use Facebook Marketplace because they want to, not because they have to,” Meta said.

This penalty ranks among the 10 largest antitrust fines ever imposed by the EU and follows a series of actions against Big Tech companies.

The Commission emphasized that Facebook Marketplace’s integration with Facebook gives it a significant advantage over competitors, stating that all Facebook users automatically access and are exposed to the service regardless of their preference.

The Commission also accused Meta of imposing unfair conditions on competitors in the classified ads sector. It alleged Meta leveraged ad-related data from other advertisers for the exclusive benefit of Facebook Marketplace, a claim Meta denies.

Meta said it has “built systems and controls” to prevent such practices, calling the Commission’s actions against its free service “disappointing.”

The fine of €797.72 million reflects what the Commission described as the “duration and gravity” of the violations. Meta’s revenue last year was approximately $135 billion.

This decision is part of the EU’s broader regulatory push against Big Tech, backed by new legislation like the Digital Services Act and Digital Markets Act.

Earlier this year, the EU accused Meta of breaching digital rules with a “pay or consent” system requiring users to either pay to avoid data collection or agree to share their data.

In response to regulatory pressure, Meta recently introduced less targeted ads for free users in the EU and lowered subscription rates for ad-free services.


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Karl Toriola Champions MTN’s Digital Transformation @TeXcellence 2024

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MTN Nigeria CEO, Karl Toriola, at the TeXcellence 2024 conference, emphasized the telecommunications sector’s crucial role in advancing Nigeria’s digital economy.

Highlighting the evolution from a traditional telecom company to a full-fledged technology powerhouse, Toriola outlined MTN’s journey and the broader industry’s transformative potential.

Reflecting on MTN’s significant footprint, Toriola highlighted how telecoms have been the backbone of the nation’s digital transformation. “The telecommunication sector has been a critical driver of economic growth in this country, accounting for 14% of the nation’s GDP.

“MTN on its own contributes 7% to Nigeria’s GDP and its evolution into a Techco could propel the nation to unprecedented economic heights”.

From the groundbreaking days of GSM licensing in 2001 to the launch of 5G in 2022, MTN has consistently been at the forefront of technological advancement.

Toriola underscored the shift in revenue dynamics, with data now surpassing voice services as the primary income source despite slimmer margins.

He acknowledged the challenges posed by increased competition and external factors, including economic pressures and currency devaluation.

Yet, he stressed that these hurdles are driving the need for innovation in areas like financial inclusion, IoT, AI, and the development of digital ecosystems.

The MTN CEO shared insights into the company’s ambitious projects, such as constructing the largest data center in West Africa and expanding 5G services to deliver high-speed, low-latency connectivity.

He also emphasized the importance of affordability in expanding digital access, pointing out that 71% of Nigerians face challenges maintaining regular internet connectivity due to cost.

Wrapping up, Toriola called for collaboration among industry stakeholders, international partners, and the government to harness Nigeria’s potential and nurture a culture of curiosity and innovation.

“Our biggest asset is our people—their drive and ingenuity. By fostering this and investing in our digital infrastructure, we can achieve the vision of a trillion-dollar economy,” he concluded.

Karl Toriola’s keynote address at TeXcellence 2024 revealed that with determined leadership and unified efforts, Nigeria’s telecom and tech sectors are poised to lead the continent in digital transformation.


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