Telecom
MTN Opens Nigerian Apps Free Downloads Gateway to 61m Subscribers
Truly, the world is changing faster than we ever imagined some decades ago, this MTN Nigeria calls the era of APPtitude!
The increased penetration of technology across the globe especially through mobile phone has changed the way we live and work.
Like never before the adoption of mobile phones has enhanced in many ways, economic and social activity on the continent of Africa and Nigeria in particular.
A recent study shows that 90 percent of access to the internet in Nigeria is done via mobile devices.
In view of this development, and motivated by the need to help Nigerians stay in touch with new opportunities through the internet, Nigeria’s leading ICT Company, MTN Nigeria, is offering Nigerians a full month of free downloads for all Nigerian apps under the auspices of a movement, tagged as APPtitude.
Its intention is to help Nigerians embrace mobile applications as a shortcut to navigating the internet in an easy, faster and more efficient manner.
The APPtitude campaign, which runs from May 1 – 30, 2015, offers Nigerians the chance to download their favourite apps for free by texting APP to 131.
As part of the benefits of the movement, an APPtitude portal has been created on the MTN website, which curates a host of local apps in the market under different categories that include sports, entertainment, lifestyle, health/fitness, business as well as religion.
The apps can be downloaded by everyone FREE of charge for 30 days.
Speaking at the media ceremony to usher in the APPtitude Campaign, Bayo Adekanmbi, chief marketing officer, MTN Nigeria, said many Nigeria-centric websites are complex with hard-to-remember URLs.
He added that apps provide a better, and an alternative way of engaging users, irrespective of social class as their functionality is defined by the user’s ability to interact with icons and images.
“This movement is a continuation of the BetterMe journey and its core aim is to democratize access to the internet. The APPtitude movement is borne out of the need to educate our customers on the value which can be derived from making use of mobile application in their everyday business. We are also driven by the vision to build an ecosystem that allows people to pursue their different passions and interests by leveraging on the simplicity which mobile apps provide,” Adekanmbi said.
In addition, MTN promises to support app developers, associations and SMEs in converting their websites to mobile applications while bearing the cost of maintaining and hosting the apps.
As such local app developers are encouraged to submit their apps on the APPtitude portal even as MTN is committed to promoting these apps by providing them with visibility and reach to its 61 million subscribers.
App developers who want to upload their apps on the portal should visit, http://cp.nexva.com/r/mtn and follow the steps.
MTN’s commitment to providing solutions through the development of mobile apps is well chronicled. In 2013, the leading telco launched the NextApps store to boost the aggregation of local content and later organized an app developer challenge to support app development in the country.
MTN also launched the Music+ app in 2014 to provide content owners with a robust platform for engagement and concretized its engagement with the launch of the BetterMe app this year in a bid to usher in Telco 2.0, a full scale focus on data and digital services.
Telecom
Firm Highlights Skills Development to Drive Data Center Expertise and Sustainability
The integration of modern technologies has introduced both challenges and opportunities for the data center workforce. Over the past 15 years, the evolution from finance-focused IT applications to edge computing on the cloud has transformed the industry, steering data centers toward a more distributed IT model.
Today, the emphasis is on sustainability, and selecting the right certifications is pivotal for career development in various roles, ranging from data center design to networking and security.
Ben Selier, Vice President of Secure Power for Anglophone Africa at Schneider Electric, emphasizes the need for strategic skills development, noting that, “Training and certifications in data centers have traditionally focused on IT-related and non-IT-related roles. With the industry shifting towards sustainability and smart technologies, the need for relevant certifications has never been greater.”
The shift to the Internet of Things (IoT), artificial intelligence (AI), and smart applications has fueled the digital economy but has not been matched by the growth of a skilled workforce. Specialized IT professionals, previously experts in fields like finance software, face the challenge of rapidly outdated skills.
“The adoption rate of technologies like AI—reaching 1,000 million users in just two months compared to the World Wide Web’s seven years—highlights the pressing skills gap in areas such as cooling and power specialization,” Selier explains. Companies are struggling to train or hire fast enough to meet the demand, exacerbating operational issues within data centers.
Modern technologies offer significant competitive advantages, but Selier warns of the challenges: “Attracting and recruiting skilled technicians, engineers, and operators has become a critical priority for the industry. Without proper investment in training, the shortage of qualified staff could hinder growth and innovation.”
Certifications remain a cornerstone for building expertise in the rapidly changing data center landscape. Schneider Electric has been proactive in addressing this need through its Schneider Electric University and comprehensive training services. “Our programs are designed to bridge the knowledge gap, enabling professionals to gain the latest competencies quickly,” Selier notes.
Flexible training plans have also been introduced to meet immediate demands, allowing companies to collaborate with data center partners for temporary solutions while their teams undergo certification. The EcoXpert™ Partner Program, which initially focused on IT solutions, has been expanded to include sustainability certifications for roles such as cooling specialists and systems integrators.
“The program reflects the growing need for sustainability-specific training, empowering partners to adopt innovative technologies in data center design and operations,” Selier explains. The initiative is designed to educate and create opportunities for collaboration across industry.
The rise of AI, cloud, edge computing, and IoT has disrupted traditional data center operations, making advanced certifications essential for career growth. Certified EcoXpert partners gain expertise in areas such as power distribution, grid management, and new energy landscapes.
“Acquiring skills in emerging technologies not only breaks traditional constraints but also propels the career trajectory of data center professionals,” Selier asserts. The expanded EcoXpert program is tailored to meet the evolving needs of individuals and organizations, fostering collaboration and innovation in critical infrastructure.
He concludes with the statement, “The future of the data center industry depends on our ability to develop talent, embrace sustainability, and invest in skills that meet the demands of a rapidly evolving landscape.”
Telecom
Subscribers’ Group Threatens to Sue Telcos over Proposed Tariff Hike
Subscribers have said they are preparing to sue telecommunications companies over a proposed tariff hike that could double service costs nationwide.
Adeolu Ogunbanjo, national president, National Association of Telecommunications Subscribers (NATCOMS), said that his group plans to file a class-action lawsuit if the telecom operators proceed with the hike without first exploring alternative revenue-generating methods.
Punch reported that Ogunbanjo criticised the proposed 100 per cent tariff hike as excessive and unsustainable, urging the Nigerian Communications Commission to deny the operators’ request.
“Initially, we were looking at a marginal increase of five per cent to 10 per cent. Then the NCC considered a 40 per cent increase. Now, telcos are proposing 100 per cent, and we are saying no,” Ogunbanjo.
The proposed tariff hike would raise the cost of a voice call from N11.00 to N22.00 per minute, an SMS from N4.00 to N8.00 per message, and a 1GB data bundle from N1,000 to N2,000.
The NCC is currently reviewing the proposal and has not yet made a final decision.
Ogunbanjo warned that NATCOMS was ready to challenge any approval in court, stating, “This is a sector of national interest, and we will not hesitate to seek legal redress to protect subscribers’ rights.”
The NATCOMS president suggested that telecom operators explore the capital market as an alternative to raising tariffs.
“They can go to the Nigerian Stock Exchange to raise funds. Nigerians will buy their shares, and I am confident it will be oversubscribed. MTN has already done this successfully; other operators like Glo and Airtel should follow suit,” he added.
Ogunbanjo acknowledged the financial pressures faced by telcos, including inflation and rising operational costs. However, he emphasised that subscribers should not bear the brunt of these challenges without first exploring other viable funding options.
“If the operators cannot meet their financial needs after raising funds through the stock exchange, they can return to the table for discussions,” he said.
The consumer group argued that the proposed hike would disproportionately affect low-income subscribers and could hinder access to essential communication services.
Recall that, Karl Toriola, chief executive officer, MTN Nigeria had recently said that telcos had formally submitted requests to the NCC for the 100 per cent tariff hike.
“We’ve put forward requests of approximately 100 per cent tariff increases to regulators. I doubt they’re going to approve that quantum of increases because they are very, very sensitive to the current economic situation in the country,” Toriola said.
He defended the proposed hike as essential for the sustainability of the telecom sector, which has been grappling with rising operational costs.
Telecom
Navigating the Path to Sustainable Telecom Services for Subscribers
By Dinesh Balshingh
As Nigeria continues its journey towards becoming a digitally driven economy, reliable telecommunications services remain the backbone of our collective progress. At Airtel Nigeria, we are committed to delivering world-class connectivity to millions of Nigerians, enabling economic growth, empowering businesses, and enhancing lives.
We understand that the future technology needs of the country, as ushered in by the highspeed 5G era of AI, Cloud computing, Data science applications, and Blockchain, should be directing significant investments towards building a resilient network. However, the industry faces significant challenges that require a closer look as we strive to maintain the high standards that our customers deserve.
Increased Intensity of Investments: The increasing demand for digital services across sectors such as education, media, banking, transportation, and manufacturing has come with an increased demand on telecom capacity.
Upgrading networks to deliver more data capacity is key to a sustainable future. To help ensure that the Nigerian economy keeps pace with the global improvements in technology and communications while supporting the aspirations of consumers, we also take on the responsibility of executing new technology and system upgrades as well as improved security. Data security is now more than ever a priority as more and more people upload personal information online.
All of these require significant investments which are sourced from the international markets at costs denominated in US Dollars. In the past three to four years, for instance, the dollar has gone from exchanging for about N500 to over N1,600.
This more than three-fold increase in foreign exchange conversion exponentially increases the cost of investments required to run a good quality network.
In addition to this unprecedented hike in capital expenditure, the operating costs have surged dramatically, with operating expenses rising by over 300% in the last 18 to 24 months alone.
While several critical areas of the business are impacted, I would, for expediency, focus on three of those areas: Rising Energy Cost, Infrastructure Challenges, and a Commitment to Quality Service.
Rising Energy Costs: Powering telecommunication infrastructure requires significant energy resources. Energy is the single largest operating cost for running a network. With increasing global energy prices and while efforts are ongoing to fully stabilize power supply in Nigeria, Airtel Nigeria and other operators in the sector are incurring soaring costs to keep networks running seamlessly.
Infrastructure Challenges: The industry continues to grapple with rampant fiber cuts and vandalization of critical infrastructure. These incidents not only disrupt services but also demand substantial investments to repair and maintain facilities.
Commitment to Quality Service: Despite these challenges, Airtel Nigeria has remained steadfast in ensuring quality of service. From expanding 4G and 5G networks to meeting growing demand in urban and rural areas, we have painstakingly absorbed the rising costs of these obligations to avoid compromising the customer experience and ensuring Nigerians, regardless of their location, have access to mobile communication and remain connected to the digital economy.
Telecommunications operators have worked tirelessly to sustain services despite keeping tariffs unchanged for the last 10 years. While tariffs have remained static for over a decade, the economic realities necessitate a review to ensure the sustainability of services hence our recent application to the government for tariff adjustment which if approved will be a step towards addressing this imbalance.
It is not a decision taken lightly but one borne out of the need to guarantee continued investment in network expansion, technology upgrades, and improved service delivery.
The telecommunications sector is pivotal to Nigeria’s ambition to become a digital economy leader in Africa. Meeting this aspiration requires operators to make substantial investments in network infrastructure, spectrum acquisition, and innovative solutions. These investments come at a cost, one that must be shared proportionally to ensure long-term viability.
At Airtel Nigeria, we remain resolute in our commitment to:
Delivering Quality Services: As the government continues to monitor operators’ compliance with service quality standards. Airtel is dedicated to surpassing these benchmarks, ensuring customers experience uninterrupted and superior connectivity.
Driving Economic Growth: By expanding our network and enhancing digital inclusivity, we are enabling the government’s economy turnaround agenda and fostering opportunities for all Nigerians.
Being a Reliable Partner: Despite industry challenges, we are steadfast in our role as a trusted partner in Nigeria’s digital transformation journey.
While significant tariff adjustments have become warranted for the sustainability of the industry, Airtel has always been sensitive to affordability and understand that the price adjustments must be done gradually to support our customers’ financial positions.
“We believe that an approval of revised tariffs will empower operators to invest in capacity, expand coverage to underserved areas, aim for advanced security on the networks, and improve service quality and network availability while ensuring that Nigeria remains competitive in the global digital landscape.
As we navigate the present imperatives together, we urge all stakeholders, including customers, regulators, and partners to recognize the importance of building a resilient telecommunications ecosystem. Airtel Nigeria remains committed to delivering unmatched value while supporting the nation’s economic development.
Dinesh Balsingh is the Managing Director/CEO of Airtel Nigeria.
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