Telecom
MTN Revv Programme: Experts Train SMEs on Customer Experience and Data Analytics
Experts at the latest edition of the Revv Programme masterclass have trained SME owners how to improve customer experience and maximise data analytics to scale their business growth.
The virtual conference themed: “Redefining customer experience through effective customer relationship management and data analytics” which was held on Wednesday, September 23, 2020.
Panelists at the conference included the Olubayo Adekanmbi, Chief Transformation Officer, MTN Nigeria, Ugonwa Nwoye, Chief Customer Relations Officer, MTN Nigeria, Adenike Ogunlesi, founder and Chief Responsibility Officer, Ruff N’ Tumble, Chairman, Fasmi CRO Group, Prof. Ndubuisi Ekekwe and Principal consultant, Niche Customer Experience Consulting Firm, Debbie Akwara.
Olubayo Adekanmbi, who is an astute business leader and recognised data scientist, shared insights on the customer mindset in a post-COVID economy.
According to him, “Even though we are in a new normal, we are still dealing with a person who has the capacity to adjust to every environment.
“As SMEs we have to observe the environment, learn from it and take actions accordingly”.
Ugonwa Nwoye brings over 25 years of management experience across industries including Oil and Gas.
She advised the participating SMEs to pay attention to diverse customer channels as they arise.
“You need to meet the customers where they are. To achieve this, a good customer database is essential. You need to know the kind of channels your customer wants to be reached.”
While sharing her experience as an entrepreneur of over three decades, Adenike Ogunlesi emphasized that customers want to feel good where they spend their money.
“The most important thing is that regardless of the technological tools you deploy today, it is all about the experiential economy which is the way you make people feel.”
While thanking MTN for the Revv initiative she noted, “This sort of platform allows SMEs to learn much quicker than the opportunity we got thirty years ago, well done to MTN”.
The Revv Programme was launched in August by MTN Nigeria as an initiative to train over 10,000 SMEs by adopting a four-pronged approach that includes masterclass sessions, support with productivity tools, access to market and advisory initiatives.
The programme seeks to help SMEs relearn, readjust, and retool their businesses in a post-COVID economy.
Since inception, over 5,000 entrepreneurs have attended the Revv masterclasses with more than thirty business leaders and industry experts across different sectors facilitating the sessions.
Participants at the masterclasses have been enjoined to take full advantage of the programme for a chance to join Y’ello 200, an accelerator programme by MTN Nigeria where select small business owners will access a broad range of technology and productivity support tools in addition to expert advisory.
Meta may shut down its Facebook and Instagram services in Nigeria in protest against the substantial fines imposed by multiple government agencies.
The tech giant has been ordered to pay nearly $300 million in fines in Africa’s most populous nation, following regulatory demands which Meta described as “unrealistic.”
In July 2024, the Federal Competition and Consumer Protection Commission (FCCPC), imposed a $220 million fine on Meta for allegedly discriminatory and exploitative practices against Nigerian consumers.
The commission stated that Meta had failed to engage a Data Protection Compliance Organisation and had not submitted a Nigeria Data Protection Regulation audit report for two consecutive years.
Similarly, the Advertising Regulatory Council of Nigeria (ARCON), demanded $37.5 million over unapproved advertising, while the Nigerian Data Protection Commission (NDPC), announced a $32.8 million fine for an alleged data privacy breach.
Meta challenged the decisions at the Federal High Court in Abuja but was unsuccessful, as the court upheld the fines in a ruling delivered last week.
The court directed the company to comply with payment by the end of June, but Meta has indicated it may not do so, according to the BBC.
“The applicant may be forced to effectively shut down the Facebook and Instagram services in Nigeria in order to mitigate the risk of enforcement measures,” the company stated in court documents.
Responding to the NDPC’s assertion that Meta’s data processing could expose Nigerian users to health and financial risks, the company said the agency had failed to “properly interpret the laws guiding data privacy.”
As the Premier League season enters its final stretch, MTN Nigeria is set to stage simultaneous watch parties in Abuja and Uyo on Sunday, May 4, giving football fans a shared space to experience the highs and lows of matchday.
The events, scheduled for Farm City in Wuse and Pyramid Lounge & Grill in Uyo, are expected to attract large turnouts as MTN continues to deepen its connection with football audiences nationwide.
The line-up for the day includes four Premier League fixtures, culminating in a marquee showdown between Chelsea and Liverpool. Earlier games such as Brentford vs Manchester United, Brighton vs Newcastle, and West Ham vs Tottenham will round out a packed viewing schedule. With top four ambitions, title races, and European dreams on the line, the fixtures promise high-stakes drama and entertainment.
MTN’s EPL watch parties have grown into a recurring highlight for fans who want more than just a screen, they want atmosphere. This weekend’s events will feature expansive screen setups, branded fan zones, and side attractions including live trivia and merchandise giveaways.
For MTN, the activations represent an opportunity to tap into the communal spirit of football, a sport that unites Nigerians across regions and loyalties. The brand’s involvement in football has steadily evolved from sponsorship to full-scale experiences, allowing it to build affinity with youth audiences and sports lovers alike.
In recent years, MTN has emerged as a key driver of fan engagement through its partnership with SuperSport and broader investment in Nigeria’s football ecosystem. These dual-city events reflect that strategy in motion, bringing the Premier League closer to the streets and ensuring fans are not just spectators, but participants in the global game.
With anticipation running high and bragging rights on the line, Sunday’s watch parties are shaping up to be a celebration of sport, identity, and the power of community on and off the pitch.
Telecommunications services disrupted in Kogi State have resumed following a resolution of the dispute between MTN Nigeria and the state government, the Association of Licensed Telecoms Operators of Nigeria (ALTON) has said.
Gbenga Adebayo, chairman of ALTON, told TVC News that the issues that led to the shutdown of telecom masts in the state, primarily affecting MTN, had been addressed, paving the way for service restoration.
TVC News earlier reported that businessmen and women were counting their losses as they suffered the impact of a shut down of telecommunication service in Kogi State
Over the past two weeks, telecoms connectivity had been erratic, with competing brands experiencing glitches, particularly in the Lokoja metropolis.
The State government suspended the operations of some telecom services citing unpaid taxes and fibre-related dues.
The shutdown stemmed from a compliance dispute between MTN and the Kogi State Utility Infrastructure Management and Compliance Agency, which accused the telecom giant of violating operational rules and under-declaring the extent of its optic fibre network coverage in the state.
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