MTN, Shoprite Partner on Telecoms Service Delivery

MTN, Nigeria’s leading technology company, has partnered with Africa’s biggest grocer, Shoprite Retail Supermarkets, to avail subscribers its products and services at all Shoprite outlets nationwide.

MTN said this new move is in continuation of its drive to enhance service delivery to its customers across the country.

With this partnership, customers can top up their airtime with the MTN VTU Plus service and purchase data bundle in a more convenient manner while doing their regular shopping.

Customers also have access to MTN’s product and services in a more structured and serene ambience.

Speaking at the formal launch of the service, Mr. ‘Tsola Barrow, MTN sales and distribution executive, said the partnership with the leading retailer across the country is a product of MTN’s commitment to explore different ways of taking service closer to its customers and improving customer experience.

“The MTN-Shoprite partnership is built around providing our customers with a good shopping experience by providing airtime within the environment where they shop for their groceries and personal items,” Barrow said.

 Also speaking at the launch, Mr. Mubanga Muche, financial director, Shoprite Retail Supermarkets, Nigeria, said that Shoprite is pleased to be partnering with MTN because offering customers everything they want under one roof is the vision of the retailer.

“We are very excited about this partnership as we continue to improve on the shopping experience of our customers. Customers can practically do all their shopping under one roof, including purchasing airtime with so much ease,” Muche said.

“MTN is committed to exploring different avenues of taking its services closer to customers while improving customer service. With MTN at the top of its game and Shoprite as the brand of choice in retail outlets for many consumers, we believe this is a win-win situation for both organizations,” Barrow added.

The MTN-Shoprite partnership is another innovative initiative from MTN that seeks to enhance the way subscribers’ access products and services as they go from place to place.

Recently MTN unfolded a partnership with Forte Oil, as an additional platform, to achieve its vision to lead the delivery of a bold new digital world to our customers- making it imperative that the giant telecommunications operator seeks ways to get closer to customers irrespective of location.

A few months back, the leading technology company also entered into a partnership with Tastee Fried Chicken, a leader in the outdoor and quick service restaurant sector.