MTN to Build Outlets in Over Forte Oil 500 Stations

MTN has partnered Forte Oil to increase its distribution footprint; in a renewed bid to spread its retail outlets across the country. The partnership comes under MTN’s new service channel tagged V.I.S.A. 3000 kiosk service. This latest effort is in partnership with Forte Oil, a foremost marketer of refined petroleum products with a strong presence in the 36 states of Nigeria and Abuja.

The MTN V.I.S.A 3000 project aims to help increase visibility and availability of MTN offerings across foot and vehicular traffic channels, whilst providing more impactful merchandise deployment for easy access of customers.

It is expected that the deployment of the kiosks, which would involve the creation of MTN sales and relationship kiosks in the over 500 Forte Oil fuelling stations throughout the country will provide a platform for the telecoms company to enhance the pervasiveness of its products and services.

Commenting on the partnership, Michael Ikpoki, MTN’s chief executive officer, said “this relationship is a strategic one that counts in achieving our vision as a company, and we are convinced that this will help better the lives of our customers”.

Ikpoki further highlighted the similarities between both organizations. “We are in the same kind of business, which is about brightening the lives of customers; making it more convenient as they go from place to place. And if you look at what we do in terms of communication and ICT, we help to fuel that because without fuel, people would not move from place to place. At MTN, relationship is a core value and that is why this relationship is very critical”, he added.

Also speaking at the launch, Mr. Omatsola Barrow, Sales and Distribution Executive, MTN, explained that the partnership was forged to realise the mission of his organisation to lead the delivery of a bold new digital world, which makes it important to get closer to customers irrespective of location. He also mentioned that MTN wants to be close to the communities in which it does business; and one of the ways to achieve this is by engaging customers through excellent retail experience.

According to Barrow, MTN chose Forte Oil in this strategic partnership because of the oil company’s status as one of the most progressive in the industry, with a lot of potential to achieve greater things.

The kiosks at these locations will offer both current and intending subscribers the full bouquet of MTN products and services including SIM card sales, VTU, SIM registration/activation, Data and Device sales and product information on MTN consumer products and services.