MTN Nigeria on Wednesday launched an affordable smart feature phone known as the MTN Smart, designed to bridge the price gap between basic feature phones and smart phones.
Speaking at the launch, Rahul De, Chief Marketing Officer, MTN Nigeria, said that “MTN smart feature phone has been designed with the customer in mind, providing a compact, high quality device while keeping the cost lower than that of a typical smart phone.”
He stated that the main thrust of MTN Smart is to bridge the price gap between basic feature phones and smart phones, which are often too expensive for their teeming customers in Nigeria.
He explained that the launch is in line with their promise of making access to advanced digital services a reality for everyone in the country.
According to him, “Despite rising mobile phone penetration and increased data consumption, device affordability remains a significant disincentive for most Nigerians.
“The MTN Smart feature phone is a great, affordable and tailor-made solution aimed at bridging this device gap and ensuring that every Nigerian is able to benefit from the modern, connected life.”
Giving insight into the device, Rahul De said “This first of its kind 3G KaiOS smart feature phone, allows customers to upgrade from a typical feature phone with only voice and text capabilities, to a fully connected device with a fast 3G internet connection, Wi-Fi, Bluetooth, GPS, dual SIM 3G capabilities.
“It has an App Store and comes pre-loaded with the most popular Apps available in the market today, including but not limited to WhatsApp, Facebook, Twitter, YouTube and Google Maps”.
The phone which boasts of two cameras, a 2-day battery life with 2000mAh battery, is powered by the SC7731EF processor, has a 2.4-inch screen, 256MB RAM and 512MB of storage and runs on the increasingly popular KaiOS operating system
Suitable for individuals who are digital savvy and desire affordable smartphones, the MTN Smart is available in all MTN stores across Nigeria for just N8,000 and comes with free 500MB monthly data for the first six (6) months.