Telecom
MTN Uses ‘My2015 BetterMe’ App to Assist 10 Customers on N/Year Resolutions
In a rare demonstration of commitment and innovation, leading Information and Communications Technology (ICT) Company, MTN Nigeria has partnered with 10 lucky customers to enable them accomplish their New Year resolutions that were made using the My 2015 BetterMe app.
Primed as the go-to app for self improvement within the Nigerian mobile space, the MTN My2015 Application enables customers achieve more by providing access to information around healthy lifestyles, self improvement programmes, education, public holidays, prophesies for the year and security, amongst others.
Using the 2015 Resolution feature on the app, MTN subscribers were encouraged at the beginning of the year to upload their 2015 resolutions.
As a reward for their efforts at being better, this partnership will see MTN assist 10 customers to achieve their 2015 Resolutions uploaded on the My2015 App, ranging from weight loss, financial guidance, professional certification, entrepreneurial training, amongst other life enriching opportunities.
Speaking at the presentation of winners of the initiative, Bayo Adekanmbi, chief marketing officer of MTN Nigeria, expressed the company’s willingness to demonstrate its values while keeping its promises to exceed customers’ expectations and set bench marks in helping them become better people.
According to Adekanmbi, “we are celebrating people that we would call the better me generation. People who have left the ordinary and have used the power of the internet to redefine who they are. People who have codified their aspirations through MTN and are willing to go the extra mile to become better”.
Continuing, he said, “We are happy that some people took the challenge seriously and trusted MTN as a partner in their quest to become better. This explains why we have gone the extra mile of picking people randomly whose resolution mean a lot to us and can provide inspiration to other people, partnered with them and make their resolutions become reality.”\
Furthermore, Adekanmbi urged Nigerians to view the issue of resolutions as not just a January affair but as an everyday commitment to becoming better in all spheres of endeavour while assuring Nigerians of MTN’s commitment to partnering with and helping them to bring their plans to fruition.
On his part, Richard Iweanoge, general manager, Consumer Marketing, provided the rationale behind the 2015 resolution promo.
“Our intention at the launch of the Better Me campaign is to help a lot more Nigerians access the internet through apps, because it is the simplest route to go. We also felt strongly that it is not enough to make New Year resolutions; we needed to create an opportunity for those resolutions to come to pass.”
The beneficiaries who could not hide their joy profusely expressed gratitude at the opportunity to partner with MTN in bringing their resolutions to reality.
One of the winners, Amarachi Ahaneku, a young entrepreneur who lives in Osogbo had made a resolution to expand her food packaging business and attend relevant courses that would help sharpen her skills.
“When a big company like MTN says that they want to help you achieve your New Year resolutions, it makes me very grateful to God and makes me very happy. Beyond the joy in my heart, I am also happy because their involvement will make a very big difference in my business. I see my business taking a great leap as a result of this partnership,” Amarachi said.
To benefit from the life enriching propositions on the My2015 App, text 2015 to 131 to download the App for FREE.
Meta may shut down its Facebook and Instagram services in Nigeria in protest against the substantial fines imposed by multiple government agencies.
The tech giant has been ordered to pay nearly $300 million in fines in Africa’s most populous nation, following regulatory demands which Meta described as “unrealistic.”
In July 2024, the Federal Competition and Consumer Protection Commission (FCCPC), imposed a $220 million fine on Meta for allegedly discriminatory and exploitative practices against Nigerian consumers.
The commission stated that Meta had failed to engage a Data Protection Compliance Organisation and had not submitted a Nigeria Data Protection Regulation audit report for two consecutive years.
Similarly, the Advertising Regulatory Council of Nigeria (ARCON), demanded $37.5 million over unapproved advertising, while the Nigerian Data Protection Commission (NDPC), announced a $32.8 million fine for an alleged data privacy breach.
Meta challenged the decisions at the Federal High Court in Abuja but was unsuccessful, as the court upheld the fines in a ruling delivered last week.
The court directed the company to comply with payment by the end of June, but Meta has indicated it may not do so, according to the BBC.
“The applicant may be forced to effectively shut down the Facebook and Instagram services in Nigeria in order to mitigate the risk of enforcement measures,” the company stated in court documents.
Responding to the NDPC’s assertion that Meta’s data processing could expose Nigerian users to health and financial risks, the company said the agency had failed to “properly interpret the laws guiding data privacy.”
As the Premier League season enters its final stretch, MTN Nigeria is set to stage simultaneous watch parties in Abuja and Uyo on Sunday, May 4, giving football fans a shared space to experience the highs and lows of matchday.
The events, scheduled for Farm City in Wuse and Pyramid Lounge & Grill in Uyo, are expected to attract large turnouts as MTN continues to deepen its connection with football audiences nationwide.
The line-up for the day includes four Premier League fixtures, culminating in a marquee showdown between Chelsea and Liverpool. Earlier games such as Brentford vs Manchester United, Brighton vs Newcastle, and West Ham vs Tottenham will round out a packed viewing schedule. With top four ambitions, title races, and European dreams on the line, the fixtures promise high-stakes drama and entertainment.
MTN’s EPL watch parties have grown into a recurring highlight for fans who want more than just a screen, they want atmosphere. This weekend’s events will feature expansive screen setups, branded fan zones, and side attractions including live trivia and merchandise giveaways.
For MTN, the activations represent an opportunity to tap into the communal spirit of football, a sport that unites Nigerians across regions and loyalties. The brand’s involvement in football has steadily evolved from sponsorship to full-scale experiences, allowing it to build affinity with youth audiences and sports lovers alike.
In recent years, MTN has emerged as a key driver of fan engagement through its partnership with SuperSport and broader investment in Nigeria’s football ecosystem. These dual-city events reflect that strategy in motion, bringing the Premier League closer to the streets and ensuring fans are not just spectators, but participants in the global game.
With anticipation running high and bragging rights on the line, Sunday’s watch parties are shaping up to be a celebration of sport, identity, and the power of community on and off the pitch.
Telecommunications services disrupted in Kogi State have resumed following a resolution of the dispute between MTN Nigeria and the state government, the Association of Licensed Telecoms Operators of Nigeria (ALTON) has said.
Gbenga Adebayo, chairman of ALTON, told TVC News that the issues that led to the shutdown of telecom masts in the state, primarily affecting MTN, had been addressed, paving the way for service restoration.
TVC News earlier reported that businessmen and women were counting their losses as they suffered the impact of a shut down of telecommunication service in Kogi State
Over the past two weeks, telecoms connectivity had been erratic, with competing brands experiencing glitches, particularly in the Lokoja metropolis.
The State government suspended the operations of some telecom services citing unpaid taxes and fibre-related dues.
The shutdown stemmed from a compliance dispute between MTN and the Kogi State Utility Infrastructure Management and Compliance Agency, which accused the telecom giant of violating operational rules and under-declaring the extent of its optic fibre network coverage in the state.
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