Telecom
MTN’s Talent Hunt Returns: A Stage for Nigeria’s Next Creative Stars

MTN Nigeria is set to reignite the dreams of creatives with the launch of its Best of the Streets talent competition for the 2025 edition. This initiative aims to discover and nurture Nigeria’s next generation of creative talent.

L-R: Mobolaji Ogunlende, Honourable Commissioner for Youth and Social Development, Lagos State; Dapo “D’Banj” Oyebanjo, Singer and Founder of C.R.E.A.M platform; Dandizzy, Rapper and Singer; A’isha Umar Mumuni, Chief Digital Officer, MTN Nigeria and Obi Asika, Nigerian music executive and Director-General, National Council for Arts and Culture, NCAC., at the Best of the Streets press briefing on Wednesday, April 23 held at the MTN Rooftop Events Centre, Ikoyi, Lagos.
Slated to commence on May 1, 2025, the competition offers unsigned artists a transformative platform to compete for life-changing rewards, including a grand money prize, professional music video production, and an EP recording deal.
At the press briefing on Wednesday April 23, A’isha Umar Mumuni, Chief Digital Officer of MTN Nigeria, emphasized the initiative’s impact.
“The premise of Best of the Streets is that there’s talent in every street in Nigeria, whether it’s acting, singing, dancing, comedy or other performance arts.
“Best of the Streets seeks to bring out that talent, to show Nigerian youths that there are opportunities everywhere; and at MTN, we are very proud to take part in creating these opportunities.”
Best of the Streets is in collaboration with C.R.E.A.M (Creative Reality Entertainment Art and Music), founded by Nigerian rapper, Dapo “D’Banj” Oyebanjo is a platform which provides talent management, publishing, and funding support to grassroots artists.
“The C.R.E.A.M platform provides solutions and services for talents, creatives and entrepreneurs, by granting them convenient access to showcase their skills and monetize their content. With our newly launched distribution arm, we are not just discovering talent, we are giving them the tools to take them global,” D’banj explained.
Chris Anokute, Nigerian-born LA-based American Executive, known for discovering global superstar Katy Perry, commended the efforts of this initiative in pushing local Nigerian music to the international stage. “Best of the Streets is the greatest artiste discovery platform I’ve seen come out of Africa.
“The music industry is, as of last year, a 30-billion-dollar industry. Afrobeats is the fastest growing genre in the entire world, over 1.1 million hours of music streamed out of Nigeria on Spotify this year alone.”
On the importance of empowering the creative capacities of the youth, Mobolaji Ogunlende, Honourable Commissioner for Youth and Social Development in Lagos State. “As a government, we have vowed not to leave anybody behind in Lagos state, irrespective of their background.
“There are about 30 million citizens in Lagos, and 60% of the youth. Not every youth will be able to go to school, but we still have the creatives, digital, fashion icons, among others. This platform is an avenue to encourage them.”
To participate, aspiring contestants can dial *463# on their MTN line, upload original content via the official @creamplatform, and mobilise votes from the public. Over 2584 creatives are set to be showcased and rewarded this year. Entries into this competition continue up until December, with daily, weekly and monthly winners, with a final winner who will secure the grand prize.
The Best of the Streets initiative reinforces MTN’s commitment to youth empowerment and creative innovation, aligning with Nigeria’s growing entertainment industry demands.
Telecom
MTN Nigeria Unveils CPaaS Platform to Transform Business Communication

At the recently concluded NextNow Business Forum in Victoria Island, MTN Nigeria electrified the business community with a live demonstration of its forthcoming Communication Platform as a Service (CPaaS), a solution engineered to redefine how Nigerian enterprises connect with their customers.
Unlike traditional communication systems, MTN’s CPaaS is built for the realities of a mobile-first market. The platform unifies SMS, voice, WhatsApp, email, and more into a single, intuitive interface. This approach is especially significant in Nigeria, with over 107 million internet users, 45.4% of the total population, according to Data Report. This figure underscores the necessity for businesses to meet customers where they are.
During the demo, attendees witnessed how CPaaS enables two-way, real-time conversations between brands and customers. The platform’s support for rich media, instant analytics, and seamless integration with business workflows drew particular attention. These features are designed to empower businesses with data-driven insights and the agility to personalise every interaction, whether it’s a service notification, marketing campaign, or customer support exchange.
Akinbulejo Onabolu, Head of Enterprise Segment at MTN Nigeria, articulated the vision: “CPaaS gives enterprises the flexibility to interact with their customers on their preferred platforms; whether it’s chat, voice, or messaging, in a way that feels personal and immediate. We’re looking forward to the value this will unlock for businesses across industries once it launches.”
The fireside chat added depth to the conversation, with Omowunmi Olatunbosun, Head of SME Segment at MTN Nigeria, and Stephen Agbi of Bayobab, highlighting how digital engagement bridges the gap between businesses and audiences.
They emphasised that today’s consumers demand immediacy, relevance, and ease, qualities that CPaaS is built to deliver.
The stakes for digital transformation in Nigeria are high. In a report by Punch, the country’s enterprise tech market is projected to reach $22 billion by 2027, reflecting a surge in demand for scalable, cloud-based solutions that drive efficiency and customer loyalty.
The CPAAS Acceleration Alliance have estimated that globally, the CPaaS market is expected to grow from $14.7 billion in 2025 to $72.4 billion by 2035, at a compound annual growth rate of 18.4%, a testament to the platform’s transformative potential.
The event’s closing keynote from META’s Korhan Yunak reinforced the strategic value of digital channels like WhatsApp, which are now indispensable for business communication and engagement at scale.
As MTN Nigeria prepares for the Q3 2025 launch, the anticipation is unmistakable. With its promise of flexibility, intelligence, and seamless integration, MTN’s CPaaS platform is set to become the backbone of next-generation business-customer engagement in Nigeria, enabling enterprises to not just communicate but to connect, adapt, and grow in a digital-first era.
Telecom
MTN Mulls Establishment of Fintech Firm in Nigeria, Others

MTN Uganda is seeking input from stakeholders on a plan to structurally separate its mobile money service, MoMo, from its core telecoms business.
According to the company, the proposed change will be discussed at the upcoming extraordinary general meeting on July 2.
If approved, the telco’s fintech business will be run by a new company controlled by MTN Group Fintech Holdings B.V. and a trust benefiting minority shareholders following a merger.
Additionally, the restructuring also aligns with MTN Group’s ambition 2025 strategy which aims to unlock value, attract new investors, and strengthen regulatory compliance by creating standalone fintech entities in Uganda, Ghana, and Nigeria.
The company’s fintech division has over 13 million customers, with an 18.4% revenue increase in the first quarter of 2025, driven by 19.0% growth in mobile money services, 19.8% growth in transaction volumes, and a 31.4% increase in transaction value.
Reports say the decision is part of the telco’s compliance with the National Payment Systems Act 2020, which mandates mobile money businesses to operate as standalone entities, and to align with MTN Group’s regional fintech strategy.
MTN Uganda, which is led by CEO Sylvia Mulinge, highlighted that the implementation of the proposed transaction will be subjected to a number of conditions and regulatory procedures.
“The implementation of the proposed transaction shall be subject to a number of conditions, including the company and MTN MoMo receiving all required regulatory approvals and no-objections and complying with any regulatory conditions,” said MTN Uganda in notice.
Telecom
Netflix Expands European Presence with €1 Billion Investment in Spain

Netflix has announced plans to invest more than €1 billion in Spanish film and television productions over the next four years, reinforcing its commitment to Spain as a key creative hub in Europe.
The announcement was made by co-chief executive Ted Sarandos at an event held at Netflix’s production studios near Madrid, celebrating the company’s 10-year presence in the country.
Sarandos emphasized that the investment would contribute significantly to Spain’s economy, create jobs, and enable the streaming platform to produce more local content. He was joined by Spanish Prime Minister Pedro Sánchez in unveiling the initiative.
Netflix first established its international production studios in Madrid in 2019, following the success of the Spanish-language hit series Money Heist.
Since then, its 22,000-square-meter facility has become one of Netflix’s major production centers within the European Union.
The company currently supports over 20,000 jobs in Spain, highlighting the nation’s growing influence in global entertainment.
The investment reflects Netflix’s ongoing strategy to expand its presence in European markets through original content and local talent.
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